Del 1 al 4 de diciembre de 2011 se llevó a cabo en Belo Horizonte –Estado de Minas Gerais, Brasil– el evento Interaction South America 2011, que convocó a algunos de los más prestigiosos expertos en el diseño de interacción del mundo, de la talla de Brian Rink (IDEO), Jon Kolko (Austin Center for Design) o Mike Kuniavsky (Adaptive Path). Martín Verzilli, Líder de Proyectos del InSTEDD iLab América Latina, disertó acerca del diseño de interacción en situaciones de crisis extremas, a partir de su experiencia como integrante del equipo que brindó soporte tecnológico a las organizaciones que proveyeron ayuda humanitaria a las víctimas del terremoto que devastó Haití en enero de 2010.

1. Martín Verzilli
@mverzilli
martin@ilabamericalatina.org
ilabamericalatina.org
Interaction Design
for Emergencies and Disasters

15. Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble
of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet
wide and 1 foot high, having dived under his desk when the quake struck.
His one contact with the outside world during this time was a wrong number
call he received in a moment when the mobile network wasn't jammed (the
caller hung up before he could pass a message!) He was heard tapping by one
of the SAR teams tasked to the site (we tasked several teams to this
collapse from the OSOCC, which has coordinated the 50+ teams during the SAR
phase). The OSOCC has been about a quarter Mapaction for much of the time!
Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi
and I deployed with them. Unfortunately we found no survivors and 50 - 100
fatalities, in a school that only opened a month ago. Now, the SAR phase
has ended with a tally of 132 rescued. As always, it's difficult to say
exactly the contribution of Mapaction to this number but it's fair to say
that we've been intimately involved, perhaps even more than usual. With the
data assembled by support base and all of those involved in the Haiti
mission, and with particular help from the NGO InSTEDD (who provided a
sophisticated location search system), we have been able to put coordinates
to the often rough, incomplete addresses sent in by the families of those
trapped who have managed to send (desperate) messages out. Without these,
the SAR teams have to search blindly and time is very much against the
buried. Attached are a couple of pictures of the survivor (afraid I don't
know his name), and I pass on his thanks to those who were able to help.
Hamish
Port-au-Prince
Haiti

16. Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble
of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet
wide and 1 foot high, having dived under his desk when the quake struck.
His one contact with the outside world during this time was a wrong number
call he received in a moment when the mobile network wasn't jammed (the
caller hung up before he could pass a message!) He was heard tapping by one
of the SAR teams tasked to the site (we tasked several teams to this
collapse from the OSOCC, which has coordinated the 50+ teams during the SAR
phase). The OSOCC has been about a quarter Mapaction for much of the time!
Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi
and I deployed with them. Unfortunately we found no survivors and 50 - 100
fatalities, in a school that only opened a month ago. Now, the SAR phase
has ended with a tally of 132 rescued. As always, it's difficult to say
exactly the contribution of Mapaction to this number but it's fair to say
that we've been intimately involved, perhaps even more than usual. With the
data assembled by support base and all of those involved in the Haiti
mission, and with particular help from the NGO InSTEDD (who provided a
sophisticated location search system), we have been able to put coordinates
to the often rough, incomplete addresses sent in by the families of those
trapped who have managed to send (desperate) messages out. Without these,
the SAR teams have to search blindly and time is very much against the
buried. Attached are a couple of pictures of the survivor (afraid I don't
know his name), and I pass on his thanks to those who were able to help.
Hamish
Port-au-Prince
Haiti

17. Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble
of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet
wide and 1 foot high, having dived under his desk when the quake struck.
His one contact with the outside world during this time was a wrong number
call he received in a moment when the mobile network wasn't jammed (the
caller hung up before he could pass a message!) He was heard tapping by one
of the SAR teams tasked to the site (we tasked several teams to this
collapse from the OSOCC, which has coordinated the 50+ teams during the SAR
phase). The OSOCC has been about a quarter Mapaction for much of the time!
Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi
and I deployed with them. Unfortunately we found no survivors and 50 - 100
fatalities, in a school that only opened a month ago. Now, the SAR phase
has ended with a tally of 132 rescued. As always, it's difficult to say
exactly the contribution of Mapaction to this number but it's fair to say
that we've been intimately involved, perhaps even more than usual. With the
data assembled by support base and all of those involved in the Haiti
mission, and with particular help from the NGO InSTEDD (who provided a
sophisticated location search system), we have been able to put coordinates
to the often rough, incomplete addresses sent in by the families of those
trapped who have managed to send (desperate) messages out. Without these,
the SAR teams have to search blindly and time is very much against the
buried. Attached are a couple of pictures of the survivor (afraid I don't
know his name), and I pass on his thanks to those who were able to help.
Hamish
Port-au-Prince
Haiti

18. Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble
of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet
wide and 1 foot high, having dived under his desk when the quake struck.
His one contact with the outside world during this time was a wrong number
call he received in a moment when the mobile network wasn't jammed (the
caller hung up before he could pass a message!) He was heard tapping by one
of the SAR teams tasked to the site (we tasked several teams to this
collapse from the OSOCC, which has coordinated the 50+ teams during the SAR
phase). The OSOCC has been about a quarter Mapaction for much of the time!
Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi
and I deployed with them. Unfortunately we found no survivors and 50 - 100
fatalities, in a school that only opened a month ago. Now, the SAR phase
has ended with a tally of 132 rescued. As always, it's difficult to say
exactly the contribution of Mapaction to this number but it's fair to say
that we've been intimately involved, perhaps even more than usual. With the
data assembled by support base and all of those involved in the Haiti
mission, and with particular help from the NGO InSTEDD (who provided a
sophisticated location search system), we have been able to put coordinates
to the often rough, incomplete addresses sent in by the families of those
trapped who have managed to send (desperate) messages out. Without these,
the SAR teams have to search blindly and time is very much against the
buried. Attached are a couple of pictures of the survivor (afraid I don't
know his name), and I pass on his thanks to those who were able to help.
Hamish
Port-au-Prince
Haiti

19. Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble
of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet
wide and 1 foot high, having dived under his desk when the quake struck.
His one contact with the outside world during this time was a wrong number
call he received in a moment when the mobile network wasn't jammed (the
caller hung up before he could pass a message!) He was heard tapping by one
of the SAR teams tasked to the site (we tasked several teams to this
collapse from the OSOCC, which has coordinated the 50+ teams during the SAR
phase). The OSOCC has been about a quarter Mapaction for much of the time!
Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi
and I deployed with them. Unfortunately we found no survivors and 50 - 100
fatalities, in a school that only opened a month ago. Now, the SAR phase
has ended with a tally of 132 rescued. As always, it's difficult to say
exactly the contribution of Mapaction to this number but it's fair to say
that we've been intimately involved, perhaps even more than usual. With the
data assembled by support base and all of those involved in the Haiti
mission, and with particular help from the NGO InSTEDD (who provided a
sophisticated location search system), we have been able to put coordinates
to the often rough, incomplete addresses sent in by the families of those
trapped who have managed to send (desperate) messages out. Without these,
the SAR teams have to search blindly and time is very much against the
buried. Attached are a couple of pictures of the survivor (afraid I don't
know his name), and I pass on his thanks to those who were able to help.
Hamish
Port-au-Prince
Haiti

20. Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble
of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet
wide and 1 foot high, having dived under his desk when the quake struck.
His one contact with the outside world during this time was a wrong number
call he received in a moment when the mobile network wasn't jammed (the
caller hung up before he could pass a message!) He was heard tapping by one
of the SAR teams tasked to the site (we tasked several teams to this
collapse from the OSOCC, which has coordinated the 50+ teams during the SAR
phase). The OSOCC has been about a quarter Mapaction for much of the time!
Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi
and I deployed with them. Unfortunately we found no survivors and 50 - 100
fatalities, in a school that only opened a month ago. Now, the SAR phase
has ended with a tally of 132 rescued. As always, it's difficult to say
exactly the contribution of Mapaction to this number but it's fair to say
that we've been intimately involved, perhaps even more than usual. With the
data assembled by support base and all of those involved in the Haiti
mission, and with particular help from the NGO InSTEDD (who provided a
sophisticated location search system), we have been able to put coordinates
to the often rough, incomplete addresses sent in by the families of those
trapped who have managed to send (desperate) messages out. Without these,
the SAR teams have to search blindly and time is very much against the
buried. Attached are a couple of pictures of the survivor (afraid I don't
know his name), and I pass on his thanks to those who were able to help.
Hamish
Port-au-Prince
Haiti

21. Sophisticated?

22. "Agility requires the courage to do what's right instead of what you had planned"
Eduardo Jezierski, InSTEDD´s CTO
Sophisticated?
Adequate

23. Understanding
the context
Usual techniques and their gotchas

24. To understand users and their goals
Ethnographic Interviews

25. To understand users and their goals
Ethnographic Interviews
No time

26. To understand how users organize information and concepts
Card Sorting

27. To understand how users organize information and concepts
Card Sorting
Too complex

28. To understand how users organize information and concepts
Card Sorting
Too complex
No time

29. To understand user behaviors, attitudes, aptitudes, goals, etc
Personas

30. To understand user behaviors, attitudes, aptitudes, goals, etc
Personas
No guessing

31. To understand user behaviors, attitudes, aptitudes, goals, etc
Personas
No guessing
No archetypes

32. To understand user behaviors, attitudes, aptitudes, goals, etc
Personas
No guessing
No time
No archetypes

33. “It is as deadly for a mind to have a system as to have none.
Therefore it will have to decide to combine both.”
Karl Wilhelm Friedrich Schlegel

34. 8“If you don´t go, you don´t know.”
Eric Rasmussen, InSTEDD´s CEO
Be there

36. 7“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
Dwight D. Eisenhower
Be ready

37. Be careful

38. Be careful
Responders eat
disaster tourists for dinner

39. Food
Water
Fuel
Solar panels
Radio
BGAN (internet)
Health kit
Tent

41. 6“Critical thing about design is to identify the scarcest resource and optimize it”
Fred Brooks
Think small,
act fast

42. Observe

43. Design /
refine
Observe

44. Design /
refine
Prototype
Observe

45. Publish
Design /
refine
Prototype
Observe

46. w1 w2 w3 w4
FIRST RELEASE
w5 w6
Publish
Design /
refine
Prototype
Observe

47. w1 w2 w3 w4 w5 w6
Design /
refine
Observe
Build &
Publish
d1
FIRST RELEASE

48. 5"I don't know the key to success, but the key to failure is trying to please everybody"
Bill Cosby
One user
to rule them all

49. 4“Let each man exercise the art he knows”
Aristophanes
Get feedback
in short bursts

50. Interview duration

51. 3“If you ain't got no axe, you cain't cut no wood”
John Eaton
Feel comfortable with
what's on the table

54. Low-end cellphones,
radio & GPS

58. Paper

65. Print Walk Scan Edit

66. 2"Continuous improvement is better than delayed perfection"
Mark Twain
Divide &
Conquer

67. Incremental
design

68. Fluent communication
Incremental
design

69. Fluent communication
Incremental
design
Optimal team utilization

70. 1“Don’t bullshit… just play.”
Wynton Marsalis
Train

71. Rehearse
JA
ZZ
M
U
SICIA
N
S

72. Exercise
DISASTER R
ESPONDERS

75. Everyday design
and Emergency IX
"Catastrophic or otherwise extreme events often bear the fruit of new ideas."
Anders Ramsay

76. Extreme constraints
bear good ideas

77. catalyzer

78. Feature
Darwinism

79. Fundamental
product essence

80. Conclusion.

81. Hi Nigel,
Tonight one of the rescued survivors of the earthquake came to thank the
OSOCC. He is a Danish UN employee who was buried for 5 days in the rubble
of Hotel Christopher (SAR sector 5) in a space about 5 feet long, 2 feet
wide and 1 foot high, having dived under his desk when the quake struck.
His one contact with the outside world during this time was a wrong number
call he received in a moment when the mobile network wasn't jammed (the
caller hung up before he could pass a message!) He was heard tapping by one
of the SAR teams tasked to the site (we tasked several teams to this
collapse from the OSOCC, which has coordinated the 50+ teams during the SAR
phase). The OSOCC has been about a quarter Mapaction for much of the time!
Yesterday, we tasked a UK SAR team (SARAID) to a school collapse and Naomi
and I deployed with them. Unfortunately we found no survivors and 50 - 100
fatalities, in a school that only opened a month ago. Now, the SAR phase
has ended with a tally of 132 rescued. As always, it's difficult to say
exactly the contribution of Mapaction to this number but it's fair to say
that we've been intimately involved, perhaps even more than usual. With the
data assembled by support base and all of those involved in the Haiti
mission, and with particular help from the NGO InSTEDD (who provided a
sophisticated location search system), we have been able to put coordinates
to the often rough, incomplete addresses sent in by the families of those
trapped who have managed to send (desperate) messages out. Without these,
the SAR teams have to search blindly and time is very much against the
buried. Attached are a couple of pictures of the survivor (afraid I don't
know his name), and I pass on his thanks to those who were able to help.
Hamish
Port-au-Prince
Haiti

83. Questions?
Martín Verzilli
@mverzilli
martin@ilabamericalatina.org
ilabamericalatina.org