This webinar explores insights with industry experts on Mobile Marketing in Latin America.

1. Mobile Marketing in Latin American Markets iLoop Mobile Roundtable Webinar January 26, 2012

6. LATAM Facts & Stats: Select Countries Arg 32M 77% Bra 110M 54% Mobile Web Use Chile 14M 83% TGI Latina 2010; eMarketer 2011 Col 39M 88% Mex 59M 52% Peru 22M 76% Ven 39M 85% Mobile Users 2011 USA: 234M 76% 5 2011 2015 Brazil 11% 25% Columbia 11% Argentina 3% Chile 2% % Use Mobile People (M) Brazil 54% 110 Argentina 77% 32 Mexico 52% 59 Venezuela 85% 39 Columbia 88% 39 Peru 76% 22 Chile 83% 14 AVG USE 73% TOTAL PEOPLE 315

11. Creative Mobile Campaigns in LATAM 10 A fun campaign from Axe in Uruguay (more commonly known as Lynx) that used mobile marketing in a new way to engage its consumers, while keeping it completely inline with its male target audience and the company’s cheeky approach to advertising. It ran a print ad that had certain parts missing from the image, in a teaser for their fans. It ran with the instruction to text ‘Axe’ to a particular number after 9pm. Users were then sent back the missing parts of the ad via MMS, accessible after the watershed: A brilliant, fun campaign from Lynx that talks to its target audience perfectly. It also shows a slightly different way of using mobile technology, requiring users to engage with you just to see more of an ad, which is pretty impressive for any brand. http://thenextweb.com/mobile/2011/06/14/5-brilliant-mobile-marketing-campaigns/

12. Roundtable Discussion Roundtable Moderator: Michael Ahearn Co-founder, VP Customer Development & Marketing, iLoop Mobile Roundtable Panelists: Reinaldo Acosta: VP Marketing & Product Development, WAU Alejandro Eliaschev: Co-Founder & COO, Merlin Telecom Efrain Saavedra Sales/Marketing Director Latin America & US Hispanic Markets, iLoop Mobile 10

13. Thanks, we’d be glad to answer any questions and help you mobile enable your marketing and business initiatives. Contact: chris.rovtar@iloopmobile.com