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The Future of Mobile Analytics
web roundtable with featured panelist from:
Open Roundtable Discussion
The Future of Mobile Analytics
The Future of Mobile Analytics Join us and listen to
Webtrends
iLoop Mobile
Consumer adoption of mobile, and the proliferation of
smartphones and tablets are driving explosive growth in
mobile marketing. Save the date
Analytics play a crucial role in the development of coherent Date: Thursday August 18th
mobile strategies and the prioritization of marketing spend in Time: 11 am PST/ 2PM EST
the same manner as they do with WWW, search, email, social
and display. Yet for most brands today, this isn't happening.
Learn how some of the leading mobile practitioners are
harnessing the power of mobile analytics to evolve their
mobile programs, refine their user experiences, shape insights
and inform their eCRM efforts.
Panel Open Q&A
 WebTrends: Michael Ricci, VP Mobile
 iLoop Mobile: Michael Ahearn, VP Strategic Marketing This roundtable is a live
interactive exchange of ideas about
real market experiences.
Agenda
 Mobile Measurement - Problem & Definition
 Eradicating Mobile Data Silos
 Mobile Measurement Tweet your questions at
 Maturity Scale #iloopmobilewebinar
 What Should be Measured?
 Why is this Mission Critical?
 Taking a 360degree approach
 Mobile as a part of Digital eCRM
 Case Studies – Brands Who Understand It Connect with Us
 Q&A