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Newsletter: November 2011
1. Offering brands, agencies and media companies the world's best mobile solutions and industry expertise since 2004
Dear Reader,
November 2011
I'm happy to announce that we're merging with Lenco Mobile.
I'm excited about this for a number of reasons, including: In This Issue
The combination adds new rich media technology to Breaking News from iLoop
what we offer. Most important, it will allow us to Mobile's CEO
launch and run large scale MMS campaigns for our Press Releases
customers and to do so immediately The Value of MMS for Your
The Lenco team brings deep knowledge gained Marketing Mix
through running large-scale campaigns for some of Next Free Webinar: Mobile
the largest enterprises in the world of how to take statements, Billing and
advantage of MMS and other rich media technology to Payments
build and run extraordinarily successful campaigns Subscribe to ILOOPDEALS
The combination gives us much stronger international and ILOOPMARKET
coverage. Lenco has coverage in Europe, and large
teams in place in Africa and Asia. Those teams will
now be part of an integrated global team that supports
our customers' worldwide campaigns.
As you might imagine, we are excited about what this means
for our customers.
The decision to combine was not especially difficult. We've
built our business on one fundamental principle: we seek out Breaking News
the best customers, we service them to the utmost of our
abilities, and we always, always listen to their feedback. 11/07/2011: Lenco Mobile and iLoop
Mobile Enter Merger Agreement
For the past year and a half, our best customers have been
asking us for MMS at scale, for more education and more
mobile marketing insights, and for stronger global coverage.
We were fortunate enough to find all of that in just one partner
Recent Press Releases
and thus spent the time and energy to put the two companies
together.
We couldn't be happier with the results. Now it's our job to
make sure you are too. 11/01/2011: Google GoMo and iLoop
Mobile Team Up to Provide Mobile
Warm regards, Web Services and Solutions
Matt Harris
Chief Executive Officer
11/14/2011:iLoop Mobile Partners
The Value of MMS in Your Marketing Mix with Locaid to Deploy Innovative
Real-Time Location-Based Mobile
Marketing Solution
MMS adds to SMS, providing an enhanced brand experience.
It offers all the advantages of SMS for push and pull
messaging with a difference the experience of rich media
such as images, graphics, video, audio and animations at a
single click.
2. Like SMS, MMS offers key advantages over other traditional
marketing channels
Past Webinar
Immediacy: on average emails are read within 48
hours and SMS and MMS are read within 4 Did you know? MMS branded
minutes. campaigns have seen 30%
Engagement: there's a 300% increase in opens conversion rates resulting in
for SMS/MMS vs email. significant lift to top line sales.
High Response Rate: it takes 90 minutes for the
average person to respond to an email, only 90 Listen to last week webinar on "The
seconds to respond to an SMS or MMS. Value of MMS for Your Marketing
Ability to respond directly from a message: click to Mix". Watch the recording or
call, click to web, direct POS redemption with download the slides.
graphic and bar coded coupons, direct product
fulfillment, reply MMS or reply SMS.
Listen to last week webinar on "The Value of MMS for Your
Marketing Mix". Watch the recording or download the slides. Upcoming Webinar
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