2. WHAT IS DESIGN FOR TV
?

3. Thomas Edison said:
“Of the 200 light bulbs that didn’t
work, every failure told me
something that I was able to
incorporate into the next attempt”

4. Social
Multitasking
Complex
same content
across platforms

5. NAVIGATION MODEL
Color Keys
Navigation Arrows
Number keypad
Central key = OK

6. THE PERFECT REMOTE CONTROL!

7. Based on research and work experience we found that…
visual
BleedContent Discovery
Real World Metaphors
Across platforms
Feedback
i.e. Netflix, 2013
i.e. Time Warner Cable i.e. The Guardian beta Google appi.e. Tour de France

8. TV APP current version
Item 1
Item 2
Item 3
item 4
…
Application’s Name
Subitem1
Subitem 2
subitem 3
subitem 4
subitem 5
subitem 4
…
Name of the item
+ detail info
Name of the item
LOGO
Name of the item
Name of the item
Name of the item
Name of the item
Name of the item
Name of the item
Name of the item
SHORTCUT KEYS FOR OTHER AREAS

9. TV APP unreleased version
LOGO
Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 …
Subitem 1 Subitem 2 Subitem 3 Subitem 4 …
Name of the item Name of the item Name of the item Name
Name of the item Name of the item Name of the item NameName of the item
SHORTCUT KEYS FOR OTHER AREAS
Name of the item
detail info
Name of the item Name of the item Name of the item Name

10. Design for TV is like exploring a blank
canvas when painting for the first
time. We should not underestimate
the power of emotions!

11. Look at Oprah’s show, an estimated 42 million
viewers and a thousand million tears
each week.

12. Questions?
+31 (0) 20 845 40 91 // info@peoplesplayground.nl // Rokin 75 // 1012 KL Amsterdam
www.peoplesplayground.nl