iMotions - Attention Tool Eye Tracking Software - STANDARD LICENSE

BEYOND EYE TRACKING™

®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Attention Tool® STANDARD LICENSE comprises a set of platforms
that allow you to execute all type of eye tracking studies on still images with a
reliable data collection platform, powerful statistics & state of the art visualizations.
Good for: Packaging, Print Ads, Magazines, Outdoors Ads, Packs on Shelves, POS material, etc...

Click to see Attention Tool Standard License Video

Eye Tracking Metrics Data Collection Platform
Specify how the respondent is visually decoding Allows you to collect data fast and
the stimuli. Visualizations: Heat maps, AOI’s, efﬁciently wether it is Tobii or SMI eye
Automatic Attention Areas (Spotlight), Gaze tracking system. The platform provides
Plot, Gaze Replay, and User Video Recording full study management and state-of-
including all metrics and statistics. the-art quality data assurance.

Statistics Platform Reporting Platform
Easy accessible numerical and text output Built-in drag and drop interface to
for fast statistical analysis of all metrics. build and export reports into a variety
of different formats.

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.


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Eye Tracking Metrics Platform
Specify how the respondent is visually decoding the stimuli.

FEATURES

Heat maps
Reveals attention areas created by the respondents’ aggregated viewing with a
color based scale, where red is the most intense and green es the least intense.

Spotlight (Automatic Attention Areas)
Reveals attention areas created by the respondents’ aggregated viewing in diverse
visualization outputs.

Highlight (Areas Of Interest)
Selects and labels any area of the stimulus/image to obtain metrics for that particular area.

Gaze Replay and Fixation Plot
Reveals the way the image is viewed by each of the respondents in real time.
Replay as necessary and get the full overview of the ﬁxations.

User / respondent video (Webcam support)
Monitor the face of the respondent during data collection, analysis as well as in
the reporting to know how respondents engage with the stimuli.



®

Spotlight (Automatic cluster of AOIs)

Metrics

Labels - display the sequence of the Spotlight –
based on the Hit time

Hit time – Average time when the respondents
discovered the Attention Point for the first time

Time spent – Average time spent in an Attention
Point out of the total exposure time

Ratio – Number of respondents who had at least
one glance at the Attention Point

Revisitors – Number of respondents who visited
more than once an Attention Point out of those
who had at least one visit

Revisits – How many times respondents revisited
an Attention Point on average

Residual - How much time the respondents
spent looking elsewhere than the attention points



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Heat maps (Customization of Metrics as in Spotlight)



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Highlight (AOI) Click to see Attention Tool video

Metrics

Labels - display the sequence of the AOI –
based on the Hit time

Hit time – Average time when the respondents
discovered the AOI for the first time

Time spent – Average time spent in an AOI
out of the total exposure time

Ratio – Number of respondents who had at
least one glance at the AOI

Revisitors – Number of respondents who
visited more than once an AOI out of those who
had at least one visit

Revisits – How many times respondents
revisited an AOI on average

Residual - How much time the respondents
spent looking elsewhere than the AOI



®

Gaze Replay and Fixation Plot Click to see Attention Tool video

Metrics
Fixations are represented as semi
transparent circles – sized relative
to the duration of the fixation and
centered in the middle of the gaze
points defining the fixation

Respondent name and time in
the gaze sequence when
snapshot was taken. When
exported as movie it will show the
actual time

Respondent camera play back



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Data Collection Platform Allows to collect data fast and efficient whether
it is Tobii or SMI eye tracking system. The platform allows full study management
and quality data assurance.

MAIN FEATURES

Study Management
The core element in the study management is ease-of-use. Straight forward interfaces
utilizing many different test scenarios.

SMI & Tobii eye Full respondent Respondent Advanced Test Plan
tracker support & stimuli control exposure control segmentation integration

Quality Management
Assure that the operator gets the best data from the beginning without worrying about
losing important findings because of poor data quality.

Quantified Data quality Calibration Operator Live User / respondent video
calibration feedback assurance evaluation Viewer (Webcam support)



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The Data Collection testing environment should be calm and relaxing out of
external distractions like odors, noises, unnecessary elements & direct sun light. The
room needs to be as neutral as possible. The recommended setting is a Gessel room
commonly used for focus groups.



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Statistics / Metric Platform
Easy accessible numerical and text output for fast statistical analysis of all metrics.

FEATURES

Segmentation Statistics
Real-time segmentation statistics including age distribution, data quality, respondent
count, and segmentation criteria.

Drop out time / Respondent exposure control
Shows how much time the respondents spent looking at the stimulus while using the
manual stimulus change.

Gaze based metrics

Fixation based metrics



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Statistics / Metric Platform
Segmentation criteria can range An age histogram is a simple tool to Exposure time, valid respondents
from gender and age based to advanced visualize your segmentation – especially and data quality provide feedback
segmentation parameters - if seen in context with advanced specific to the stimulus
corresponding to what was setup for the segmentation criteria
analysis



®

Reporting Platform
Built-in drag and drop interface to build and export reports into a variety of
different formats.

FEATURES

Custom Report Export to Word, Excel, HTML, PowerPoint & PDF

Benchmark able Metric Results

Batch and/or single result export

Raw Data Export

Content Menues in the analysis bar

Customizable Attention Graphs



®

Reporting Platform
Built-in drag and drop interface to build and export reports into a variety of
different formats.


EYE TRACKING SOLUTIONS

iMotions is a high-tech development company specialized in eye tracking software and services.

We develop Attention Tool®, which is the most robust eye tracking software platform for
Market Research and Usability in the World.

Our leading eye tracking technology is proven and have several patents pending on emotion
measurements and reading pattern recognition, which make is unique. We are a step ahead of
all other eye tracking softwares by providing not only eye tracking, but a new way of
measuring consumer behavior in a 100% non intrusive way.

iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers,
Market Researchers, Media and Advertising Agencies, Universities, etc...You can license the
software with different models to fit your specific needs. We develop R&D projects for custom
feature creation or further exploration of our technology. We also provide market research
services and have a vast data collection network available with Attention Tool in US.

Our headquarters are in Copenhagen, Denmark. We have offices in India and have resellers
representation in UK, Australia and Latin America.

Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research
companies in 20 countries around the World.

Check more on www.imotionsglobal.com


iMotions - Attention Tool Eye Tracking Software - STANDARD LICENSE

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iMotions - Attention Tool Eye Tracking Software - STANDARD LICENSE