Brendan Jackson's presentation from DMX Dublin on March 12th, 2014. I discuss the things we think are important in the SEO industry and how these affect website performance. I also talk through three things which can be used on virtually any website to improve SEO and, more importantly, the experience of your users.

1. IT’S ALL ABOUT THE USER
Brendan Jackson
SEO Manager, iProspect Ireland
bit.ly/SEOaboutTheUser
iProspect.ie
@iProspectIRL

3. What we know about
SEO
SEO IS
SEO IS
SEO IS
DIFFICULT
TECHNICAL
FOR GEEKS

5. We expect to roll out
over 500 improvements
to our algorithm this
Cutts
year. – MattWebspam, Google
Head of
“

8. “Hello,
We are a fast growing
company with a focus on
Search Engine Optimisation.
We have a dedicated team of
professionals to serve you in
building appropriate links and
developing SEO.”

9. Let’s investigate
the effectiveness
of latent semantic
indexing on your
site.
“

10. Let’s investigate
the effectiveness
of latent semantic
indexing on your
site.
“

11. It’s all about the
USER!

13. – Ranks on
page 1 for 99%
of search terms
Great Content Wikipedia.com

14. Google Analytics site content reports

15. Google Analytics landing pages reports

16. Analyse with Followerwonk
followerwonk.com

17. Analyse with Followerwonk
followerwonk.com

18. Analyse with Followerwonk

19. Get ideas with Content Idea Generator
seogadget.com/content-strategy-generator-tool-v2-update/

20. Create a content calendar. And stick to it!

21. Build links for people, not
Google.
“
– Eric Ward
The Original Link Builder
Great Link Building Eric Ward

22. Analyse with Open Site Explorer
www.opensiteexplorer.org

23. Analyse with Open Site Explorer

24. Analyse with Open Site Explorer

25. Broken link
BUILDING

26. Analyse with Open Site Explorer

27. Find old content with Way Back Machine
archive.org/web

28. Find old content with Way Back Machine

29. Find old content with Way Back Machine

30. Social media is like teen
sex. Everyone wants to do
it. No one actually knows
– Avinash Kaushik
how. Analytics Evangelist, Google
“
Great Social Sharing Lovin’ Dublin

31. Make your content shareable

32. Analyse with Followerwonk

33. Takeaways
Create great
content

34. Takeaways
Build links for
people

35. Takeaways
Make your content
shareable

37. THANK
YOU

38. Image credits
http://www.flickr.com/photos/63056612@N00/155554663/
http://www.flickr.com/photos/jayvando707/6843918403/
http://www.flickr.com/photos/flapjax_at_midnite/7533591780/