1. The Art of Digital
Merchandizing
James Ingold & Jacquie Scarlett
2. Agenda
! The past and future of merchandizing
! Merchandizing strategies
! Infusing brand into XQ
! Reporting and informed merchandizing
! Merchandizing and omnichannel experiences
3. Merchandizing is…
Making a visual connection between what you’re
selling and what a customer needs and wants.
11. Merchandizing for Today’s Consumers
Digital Natives use Digital
Spaces
In June 2012, Forrester Research
forecasted U.S. mobile commerce to
hit $10 billion this year.
12. The Challenge
! Shoppers Collect the Facts
! Personalization, Customization
! Digital Natives want Digital Spaces
47. Tips for Omnichannel
Merchandizing
! Have a consistent message and branding across
channels, but…
! Know – and cater to – the different
demographics that may be users of different
channels
! Understand that some messages are more
effectively communicated in certain mediums
50. If you spend time with your content,
people will spend time in your store;
If they spend more time your store,
they will buy more.
51. What's the ROI on Time Spent
Merchandizing?
“The amount of time a shopper spends in a store
(assuming he is shopping, not waiting in line) is an
important factor in determining how much he will
buy. Over and over again, our studies have shown
a direct relationship between those numbers.”
Paco Underhill, Envirosell
52. A Digital Merchandize Manager
should:
! Be aware of new product trends
! Understand target demographics and strategies
to reach them through merchandizing
! Have a keen awareness of branding and
marketing
53. Key Concepts
! Focus on a goal
! Get creative
! Test, Test, Test
! Use the metrics
! Provide a consistent message across channels
