1. Trends in Wireless Retail
Christopher Krywulak

3. Retail is going through its biggest shift in history
89%
use their smartphone
throughout the day
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

4. What would you Give Up for your Smartphone?
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

5. Activities conducted while using a Smartphone
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

6. And it is most often local
95%
Smartphone users
have looked for
local information
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

7. Local information seekers are ready to buy
44%
Purchased
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

8. Majority of Smartphone Users Purchase
Purchase Channel
YES
in-store: 76%
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

9. in-store is the preferred Purchase Channel
Apple's stores
generate more sales
per square foot than
any other U.S.
retailer.
Source: Retail Sails

10. Smartphones are changing
how we Shop
But how is Shopping for Smartphones changing?

11. Let’s look at the Big 4…
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

12. despite increased choice Consumers still Consider 1-2 Devices
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

13. Shoppers remain open to switching
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

14. Prepaid is on the rise…
Source: Google/Compete Wireless Shoppers Study

15. …And it’s growing

16. 3 Trends in Wireless Retail

17. 1 Rapidly changing Product Mix
Source: MediaPost

18. The Phone Store is the new Computer Store
Devices are getting more Complex
New Accessory opportunities emerging
like M2M

19. 2
The role of the salesperson is
shifting
Source: MediaPost

20. Disney calls their “sales people” Cast Members

21. 3
Increasing expectations of in-store
customer experience
Source: MediaPost

22. Evolving the in-store experience

23. Rich media increases purchase intent
Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011

25. In summary
1 Rapidly changing Product Mix
2 Shifting role of sales staff
Increasing expectations of in-store
3
customer experience

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