The triangle strategy of Inbound Marketing helps you move curious strangers from across the Internet to your website's landing pages and blog posts.

1. 7 Vital Ways For Asian Businesses To Generate Sales Leads
By Abinaya Harish
Inbound lead generation has its basis on
a triangle strategy comprising of search
engine optimization, business blogging
and social media promotion. The triangle
strategy can help you move curious
strangers from across the Internet back
to your website and landing pages.
Discussed below are 7 tangible ways
that you can start utilizing to create leads
for your business based in Asia.
Search Engine Optimization
1. On-page SEO
On-page SEO deals with forming the content of your web pages in a way that makes
it easy for search engines to see and understand what the page is all about.
Practically, the search engines look at 5 specific areas to understand your page: The
page URL, the page title, the header tags, image 'alt' tags and body copy. By
placing keywords into these key areas, you effectively communicate your page's
message to the search engine through Inbound Marketing.
2. Off-page SEO
Off-page SEO deals with building Inbound links to your website and landing pages.
The more Inbound links that you have to your site, the more valuable your content
must be. However, not every link is viewed as equal in the eyes of the search
engines. Some links have more 'authority' than others. By authority, I mean the
weight and importance that is assigned to a specific link.
Business Blogging
3. Pair Blog Content and Premium Content
The most common way to generate leads is to have individuals fill out a form on your
website or landing page to get access to a piece of 'gated' content. One way to
consistently expose premium content offers (the landing pages) to your audience is
to closely pair blog content with premium 'gated' content. By doing this you create a
lead generation opportunity for every blog post that you write.
4. Increase Visibility with Blogging
Blogging is also very closely intertwined with search engine visibility. Each new blog
post that you write generates a new page for the search engines. So by blogging
frequently you exponentially increase your visibility. This enhanced visibility greatly
improves the likelihood that visitors will find your blog, read it and become a
prospect.

2. Social Media Promotion
5. Understand the Culture of the Network
When looking to promote your company through social media, it's very important to
know the culture of the networks on which you are posting. A tangible example
would be the difference between Facebook and LinkedIn. Facebook has a fun and
casual culture, while LinkedIn has a more professional feel. So post content that is
consistent with culture of the network.
6. Diversify Your Content
Social media platforms like Facebook, and Google+ are very visual networks. So
start by creating content that is visually appealing because this will help you quickly
garner attention from potential prospects. This way your Inbound Marketing* strategy
will work out well.
7. Build Frequency
To effectively grow your followers, fans, and subscribers you need to be
posting frequently. By posting content consistently to each social network, your
followers can get into a routine with your marketing communication. So develop a
mechanism to schedule your posts frequency that allows your fans to get into a
rhythm with your messaging frequency.
In conclusion search engine marketing, blogging and social media can be very
effective ways to economically increase your company’s visibility and
generate leads for your business in Asia.
* Inbound Marketing is a form of digital marketing that involves SEO, Social Media,
blog and landing pages to generate sales leads.