SlideShare une entreprise Scribd logo
1  sur  11
Engagement leading to superfans 12. 5. 2011, Amsterdam
Candytech/Socialbakers ,[object Object],[object Object],[object Object],runs
Facebook marketing experts ,[object Object],Avg. Facebook page size
Growth rate
Engagement rate
Global vs. Local Global engagement
Response rates ,[object Object],GAP
Users ask questions
Response rates ,[object Object],GAP 100%  response rate
Super Fan Score ,[object Object]
Jan Re zab   jan @ janrezab.com M:  +420 724 095 217 www.janrezab.com  |  www.socialbakers.com Like&Friend me: (meet me first) Link me:  (anytime) & Follow me: (when you want)

Contenu connexe

Tendances

This is not another version of a Resume
This is not another version of a ResumeThis is not another version of a Resume
This is not another version of a Resume
Christopher Seeto
 
Honey tanm research_conference_advanced
Honey tanm research_conference_advancedHoney tanm research_conference_advanced
Honey tanm research_conference_advanced
Richard Burrell
 
Social Media Marketing Training Session pt. 2
Social Media Marketing Training Session pt. 2  Social Media Marketing Training Session pt. 2
Social Media Marketing Training Session pt. 2
Rachel Melia
 

Tendances (20)

Rohit Bhargava
Rohit BhargavaRohit Bhargava
Rohit Bhargava
 
Content Writing to Capture Clients
Content Writing to Capture Clients Content Writing to Capture Clients
Content Writing to Capture Clients
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
 
Social Networking: Quick Overview Based on the Five Part Networking Success P...
Social Networking: Quick Overview Based on the Five Part Networking Success P...Social Networking: Quick Overview Based on the Five Part Networking Success P...
Social Networking: Quick Overview Based on the Five Part Networking Success P...
 
Social Media For Real Estate Agents
Social Media For Real Estate AgentsSocial Media For Real Estate Agents
Social Media For Real Estate Agents
 
Social Media is Already Changing Your Business
Social Media is Already Changing Your BusinessSocial Media is Already Changing Your Business
Social Media is Already Changing Your Business
 
HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWS
HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWSHOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWS
HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWS
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and TwitterSocial Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and Twitter
 
What Rock Stars Know About Online Promotions That You Don’t... But Need To!
What Rock Stars Know About Online Promotions That You Don’t... But Need To!What Rock Stars Know About Online Promotions That You Don’t... But Need To!
What Rock Stars Know About Online Promotions That You Don’t... But Need To!
 
This is not another version of a Resume
This is not another version of a ResumeThis is not another version of a Resume
This is not another version of a Resume
 
Facebook 101 for Business
Facebook 101 for BusinessFacebook 101 for Business
Facebook 101 for Business
 
Using LinkedIn For Business
Using LinkedIn For BusinessUsing LinkedIn For Business
Using LinkedIn For Business
 
Make Social Media Make Sense for your Law Practice
Make Social Media Make Sense for your Law PracticeMake Social Media Make Sense for your Law Practice
Make Social Media Make Sense for your Law Practice
 
Blogging Intermediate
Blogging IntermediateBlogging Intermediate
Blogging Intermediate
 
The do's & dont's of using social media
The do's & dont's of using social mediaThe do's & dont's of using social media
The do's & dont's of using social media
 
Social Media For Real Estate Agents
Social Media For Real Estate AgentsSocial Media For Real Estate Agents
Social Media For Real Estate Agents
 
Honey tanm research_conference_advanced
Honey tanm research_conference_advancedHoney tanm research_conference_advanced
Honey tanm research_conference_advanced
 
Wpa0709
Wpa0709Wpa0709
Wpa0709
 
Social Media Marketing Training Session pt. 2
Social Media Marketing Training Session pt. 2  Social Media Marketing Training Session pt. 2
Social Media Marketing Training Session pt. 2
 

En vedette

Solution to 5 email marketing problems
Solution to 5 email marketing problemsSolution to 5 email marketing problems
Solution to 5 email marketing problems
Sharath Ghosh
 

En vedette (7)

iStrategy AMS 2011 - Emeric Ernoult, Agorapulse
iStrategy AMS 2011 - Emeric Ernoult, AgorapulseiStrategy AMS 2011 - Emeric Ernoult, Agorapulse
iStrategy AMS 2011 - Emeric Ernoult, Agorapulse
 
iStrategy AMS 2011 - Mike Burgess, Seven
iStrategy AMS 2011 - Mike Burgess, SeveniStrategy AMS 2011 - Mike Burgess, Seven
iStrategy AMS 2011 - Mike Burgess, Seven
 
Solution to 5 email marketing problems
Solution to 5 email marketing problemsSolution to 5 email marketing problems
Solution to 5 email marketing problems
 
iStrategy AMS 2011 - Joshua-Michéle Ross
iStrategy AMS 2011 - Joshua-Michéle RossiStrategy AMS 2011 - Joshua-Michéle Ross
iStrategy AMS 2011 - Joshua-Michéle Ross
 
iStrategy AMS 2011 - Paul Berney, Mobile Marketing Association
iStrategy AMS 2011 - Paul Berney, Mobile Marketing AssociationiStrategy AMS 2011 - Paul Berney, Mobile Marketing Association
iStrategy AMS 2011 - Paul Berney, Mobile Marketing Association
 
iStrategy AMS 2011 | Penny Power, Founder, Ecademy
iStrategy AMS 2011 | Penny Power, Founder, EcademyiStrategy AMS 2011 | Penny Power, Founder, Ecademy
iStrategy AMS 2011 | Penny Power, Founder, Ecademy
 
iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | Philips
iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | PhilipsiStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | Philips
iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | Philips
 

Plus de iStrategy

iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...
iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...
iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...
iStrategy
 
Jeff Hayzlett - iStrategy Chicago 2012
Jeff Hayzlett - iStrategy Chicago 2012Jeff Hayzlett - iStrategy Chicago 2012
Jeff Hayzlett - iStrategy Chicago 2012
iStrategy
 

Plus de iStrategy (20)

iStrategy Toronto Wildfire Social Unleashed keynote
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy Toronto Wildfire Social Unleashed keynote
iStrategy Toronto Wildfire Social Unleashed keynote
 
iStrategy London 12 - Products Up - How data boosts your Google revenue
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy London 12 - Products Up - How data boosts your Google revenue
iStrategy London 12 - Products Up - How data boosts your Google revenue
 
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...
 
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...
 
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...
 
iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...
iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...
iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...
 
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...
 
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...
 
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...
 
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...
 
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...
 
Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...
Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...
Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...
 
From Engagement to Intelligence: Striking the Balance in Social Media at the ...
From Engagement to Intelligence: Striking the Balance in Social Media at the ...From Engagement to Intelligence: Striking the Balance in Social Media at the ...
From Engagement to Intelligence: Striking the Balance in Social Media at the ...
 
How to avoid being a data zombie by Brandwatch
How to avoid being a data zombie by Brandwatch How to avoid being a data zombie by Brandwatch
How to avoid being a data zombie by Brandwatch
 
Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012
Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012
Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012
 
Buzzfeed - iStrategy Chicago 2012
Buzzfeed - iStrategy Chicago 2012Buzzfeed - iStrategy Chicago 2012
Buzzfeed - iStrategy Chicago 2012
 
Jason Falls - iStrategy Chicago 2012
Jason Falls - iStrategy Chicago 2012Jason Falls - iStrategy Chicago 2012
Jason Falls - iStrategy Chicago 2012
 
Engauge 25 Big Ideas - iStrategy Chicago 2012
Engauge 25 Big Ideas - iStrategy Chicago 2012 Engauge 25 Big Ideas - iStrategy Chicago 2012
Engauge 25 Big Ideas - iStrategy Chicago 2012
 
Jeff Hayzlett - iStrategy Chicago 2012
Jeff Hayzlett - iStrategy Chicago 2012Jeff Hayzlett - iStrategy Chicago 2012
Jeff Hayzlett - iStrategy Chicago 2012
 
Huge - Aaron Shapiro - iStrategy Chicago 2012
Huge - Aaron Shapiro - iStrategy Chicago 2012Huge - Aaron Shapiro - iStrategy Chicago 2012
Huge - Aaron Shapiro - iStrategy Chicago 2012
 

Dernier

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Dernier (20)

CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

iStrategy AMS 2011 - Jan Rezab, Candytech