B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010

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Find out why B2B online marketing is not so different to B2C online marketing. Presented by Jeff Clark, MD of ANZ during iStrategy Sydney 2010.

Technologie

B2B online marketing not so
different to B2C online marketing
Together we can grow

Introductions
• Jeff Clark – Managing Director ANZ
@engagemarketing

• Kerry Bridge – Head of Digital Media
Communications, EMEA & Global Public Sector
@kerryatdell

• Robyn Lewis – CEO and Founder, Visitvineyards.com
@visitvineyards

• Thomas Marzano – Creative Director Online
Communications, Phillips Design
@thomasmarzano

Exploration
• Consumer and a B2B buyer

• Differences & similarities of B2B & B2B marketing

• What platforms and channels

• What’s the sales funnel look like and why

• Nurturing

Take away’s
1. Why genuine conversations are important
2. Small or large you can make it work
3. Be and stay relevant

...... + some examples

What type of marketer are you

B2C B2B
Marketers Marketers

Or both?

Discussion
• Questions
• Thoughts
• Business challenges

Thank You & Take aways
1. Why genuine conversations are important
2. Small or large you can make it work
3. Be and stay relevant

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