Digital Marketing at iStrategy

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Behavioral Targeting – Live!
 The importance of understanding and attaching engagement value
 to each visitor interaction
Presented By:
Jason Crea
VP; Client and Partner Engagement
Phone: (415) 380-0600

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With Over 450 Employees Around The World
GLOBAL PRESENCE

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SUPPORTED BY OVER 700 PARTNERS
Including Many of Today’s Top Interactive Agencies
and System Integrators

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Powering More Than 30,000 Websites
OVER 4000 CUSTOMERS

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Device Type
(PC, IPad, Android,
Email, Printer)
Location
(Country, Prov., City,
Postal Code)
Referrer
(Website, Campaign,
Search Engine
Keyword)
Visitor Profile and
User Behavior
(Explicit or Implicit)
Content
Delivery
Conditions
Deliver Targeted Relevant Experiences
ARCHITECTURE BUILT FOR ENGAGEMENT

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Device Type
(PC, IPad, Android,
Email, Printer)
Location
(Country, Prov., City,
Postal Code)
Referrer
(Website, Campaign,
Search Engine
Keyword)
Visitor Profile and
User Behavior
(Explicit or Implicit
Content
Delivery
Conditions
Fully Support Mobile and Other Devices
SUPPORT ALL DIGITAL CHANNELS

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Device Type
(PC, IPad, Android,
Email, Printer)
Location
(Country, Prov., City,
Postal Code)
Referrer
(Website, Campaign,
Search Engine
Keyword)
Visitor Profile and
User Behavior
(Explicit or Implicit
Content
Delivery
Conditions
Deliver Targeted Localized Content
LOCALIZE WEB EXPERIENCES

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Device Type
(PC, IPad, Android,
Email, Printer)
Location
(Country, Prov., City,
Postal Code)
Referrer
(Website, Campaign,
Search Engine
Keyword)
Visitor Profile and
User Behavior
(Explicit or Implicit)
Content
Delivery
Conditions
Align visitor web experiences with what they want
Social Media
Organic Search & PPC
Email Marketing
Advertising Campaigns
MAKE WEB EXPERIENCES RELEVENT

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Explicit Profile
CRM Profile Data
Member Profile Data
Browsing Behavior –
Preferences Interests
Implicit Profile
SITECORE TAKES PERSONALIZATION TO ANOTHER LEVEL
Device Type
(PC, IPad, Android,
Email, Printer)
Location
(Country, Prov., City,
Postal Code)
Referrer
(Website, Campaign,
Search Engine
Keyword)
Visitor Profile and
User Behavior
(Explicit or Implicit
Content
Delivery
Conditions
NEXT GENERATION PERSONALIZATION

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Practical
application