Slides to a seminar i recently presented to photographers in Holland and Belgium. We spoke about 4 things: 1) The "Why" of social media 2) Doing social media "right" 3) Does social media make business sense? 4) Why photographers are the social media teacher's pets

1. SOCIAL MEDIA
& PHOTOGRAPHERS
(it’s not only about photos anymore)

2. HELLO,
MY NAME IS...
(@iaanvn. nice to meet you)

3. 1. WHY?

4. ‘SOCIALNOMICS’
‘THANK-YOU ECONOMY’
‘CONNECTION ECONOMY’
(the world is not the same anymore)

5. relationships connect the world

6. IT’S PERSONAL NOW
(have you ever met these ‘friends’?)

7. BROADCAST
VS
DIALOGUE

8. EXPONENTIAL NETWORKS
8
(maybe 16)
(the theory that excites me)

9. EXPONENTIAL NETWORKS
64
(the theory that excites me)

10. EXPONENTIAL NETWORKS
900
5 25
10 100675
15 225
20 400
450
25 625225
30 900 0
5 10 15 20 25 30
(the theory that excites me)

11. “FUNDAMENTAL SHIFT
IN THE WAY WE
COMMUNICATE” ERIC QUALMAN
(this is not about marketing)

12. 2. DOING SOCIAL
MEDIA ‘RIGHT’

13. THIS IS YOUR WORK
(shooting, editing, printing, tweeting)

14. YOU’RE A FARMER
NOT A HUNTER
(sow before you reap)

15. LISTEN & TALK
(join the party)

16. HOW MUCH IS ENOUGH?
(as much as possible)

17. REMOVE THE NOISE
(choose the signal)

18. PUT IT ON A BILLBOARD
(the internet is not private)

19. BE NICE. BE REAL.
(win friends and influence people)

20. 3. DOES IT MAKE
BUSINESS SENSE?

21. ADVERTISING
(why should i care)

22. SEVENTY EIGHT PERCENT
(trust > facts)

23. WORLD OF MOUTH
(what should they talk about)

24. FRIENDS ARE NOT FOR SALE
(‘like’ if you agree)

25. INFINITE ROI
(almost)

26. WORLD OF OPPORTUNITIES
(trust me, i’m from africa)

27. HAVE A PLAN
(not by accident)

28. 4. PHOTOGRAPHERS
ARE TEACHER’S PETS

29. PERSONAL BRANDS
(me inc)

30. VISUAL COMMUNICATION
EXPLOSION
(insta-stories)

31. EMOTIONAL PEOPLE
(bad photos are still real)

32. PHOTOS ARE MAGICAL
(more than what meets the eye)

33. NOW IT IS YOUR TURN
(go tell amazing stories)

34. THANK YOU FOR
LISTENING TO ME
www.iaanvn.com
@iaanvn