Clemenger BBDO’s highly engaging and artistic campaign, “The Melbourne Remote Control Tourist” has impressed the judges and been named the winner Creative Showcase 8.3. The Monkeys followed in second place with its unconventional campaign Stay Living; and Holler secured third place with its Land of Quattro campaign.

1. 8.3
Oct-Nov 13 winner
The Melbourne Remote
Control Tourist
Client: Tourism Victoria
Creative Agency: Clemenger
BBDO, Melbourne
Campaign type: Microsite,
banner, email, viral
Industry: Government
Campaign overview
http://remotecontroltourist.co
m/
Campaign Information
Clemenger BBDO, Melbourne were tasked to develop a first of its kind city
guide for Tourism Victoria and a way for potential visitors to explore
Melbourne before they visited.
So, they created “The Melbourne Remote Control Tourist”, where they
combined a live streaming web experience and four real city explorers out
on the streets of Melbourne. Controlled entirely through social media, the
Tourists carried out thousands of requests – from making pizzas and trying
on dresses to discovering secret gigs.
This unique interactive city guide for Tourism Victoria allowed potential
visitors to explore Melbourne before they visited thanks to a live streaming
web experience through the streets of Melbourne. In just five days, the
campaign generated 43 million earned social media impressions, with users
from 4000 cities in 158 countries joining in to explore Melbourne.
Judge’s Comment
A simple, unique, socially-immersive & engaging concept. The ability to see,
explore & experience a city literally 'via' another person who is acting under
'instruction' from people around the world. Great idea, well executed and
from the looks of it...well received.

2. 8.3
Oct-Nov 13
first runner up
Stay Living
Client: Boost Mobile
Creative Agency: The Monkeys
Industry: Telecoms
Campaign overview
http://thisisourawardentry.com
/award/boostmobileaustralia/
Campaign Information
Boost Mobile wanted to stand for something beyond price and plan in
the pre-paid mobile category. So, The Monkeys created the
unconventional Stay Living campaign, which moved beyond merely
being a brand idea into a philosophy to life.
A series of provocative online zombie films, where four kids use their
Boost mobiles to stay connected and stave off the brain-dead
corporate zombies they don’t want to become to ‘STAY LIVING’, was
created as a metaphor of Boost Mobile’s prepaid plans helping you
stand against a world of zombies.
The campaign generated a 162 percent average weekly sales increase
and the biggest everyday and week sales web traffic, with 5.3 million
minutes of time spent watching the videos.
Judge’s Comment
Great work here from the Monkeys to connect with Boost's teen
audience through straight up cool branded content that entertains,
rather than going down a path of disruptive ads or complicated apps.

3. 8.3
Oct-Nov 13
second runner up
Australia. Land of quattro.
Client: Audi
Creative Agency: Holler
Industry: Automotive
Campaign overview
http://audi.com.au/quattro
Campaign Information
Holler’s Land of Quattro campaign for Audi took advantage of the
newly discovered 38 percent of premium car drivers viewing social
media as a resource for making their automotive purchase decision.
Holler hacked quadcopter drones to record Audi’s new, all-wheel drive
Audi quattro on the move across the Australian landscape with a
multi-angle, multi-location footage. Users were invited to become the
directors and remix the footage with their own ideas, for the chance to
create their own commercial to be featured on air nationally as an
official Audi TVC.
The interactive experience resulted in 28 percent increase in test
drives, with 202,700 unique users visiting the online experience and
with the 2,287 user videos generating 814,316 views, entering it into
the top 25 Australian viral video chart.