The document discusses DePaul University's efforts to recruit a diverse student body through student ambassador, peer guide, and intern programs. It describes the roles and responsibilities of each program, how they collaborate on recruitment events, and their success in reaching underrepresented students. Over the past year, the programs have customized visits for 135 students, reached over 1,600 students at events, and received positive feedback and enrollment from specialized recruitment programs. The presentation provides advice on implementing similar programs with different budget levels and maintaining student engagement.
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Maximizing Multicultural Student Recruitment
1. MAXIMIZING MULTICULTURAL
COLLEGE STUDENTS IN
UNDERREPRESENTED
STUDENT RECRUITMENT AND
OUTREACH
Amanda Parada-Villatoro, DePaul University
Ashley McKnight-Phillips, DePaul University
Sparkle Hunt, DePaul University
2. Our Goal
To recruit an academically talented and
diverse student body that reflects DePaul’s
mission
- Accessibility
- Diversity
- Educational Excellence
Three approaches:
- Ambassadors
- Peer Guides
- Interns
3. Ambassadors
Enhance prospective student experience
Reward volunteers
5 Paid E-Board Positions Membership
Male Overnight Host 60 members
Coordinator
Female Overnight 30 Active Members
Host Coordinator Gold Members
Panel & Visit Day
Coordinator Ambie of the month
Secretary Annual Ambie
Fundraising & Special awards
Events Coordinator
4. Ambassadors
Unpaid volunteers
Work with all prospective students
Host students overnight on campus
Student panels
Calling campaigns
High school visits/college fairs
Housing tours
Special on-campus programs
Class of Excellence
College Insight
Visit days
5. Peer Guides
Paid student employees
Serve as tour guides, panelists, activity leaders
Assist with admission activities and events
Focus on outreach to students of color (SOC)
Special
groups: MIP, GLAD, College Connect,
STEP UP…
Represent backgrounds similar to students we
serve
SOC
Chicago- area grads
1st Generation
6. Interns
Paid, Para-professional student employees
6 Individual Positions
Campus Tour Coordinator Territory and Travel Management
Communications Specialist Transfer and Adult Specialist
Customized Visit Coordinator Scholar Volunteer Coordinator
Shared Common Responsibilities
Quarterly Group Projects
Special Group Presentations
Out of State and Local Recruitment Assistance
Fully Supported by Professional Staff
Report to direct supervisor regarding position-specific office
needs
Assist various counselors at college fairs, hometown visits,
panels, etc.
Work with Intern Coordinator to tailor experience in
7. How We Collaborate: Events
Communication
• Ambie Callers
• Peer Guide Callers
• Comm Intern
• Scholarship Intern
Campus Tours Housing Tours
• Tour Coordinator Recruitment • Tour Coordinator
• Panel/Visit • Panel/Visit
Coordinator Events Coordinator
• Tour Guides • Ambie Volunteers
Student Panels
• Panel/Visit
Coordinator
• Available Interns
• Ambie Volunteers
9. How We Collaborate: Travel
Communicatio
n
•Ambie Callers
•Peer Guide
Callers
•Comm Intern
HSV’s College Fairs
• Peer Guides
• Available Interns
Targeted • Peer Guides
• Available Interns
• Ambie
Volunteers
Travel • E-Board
Members
Panels
• Panel/Visit
Coord
• Ambie Panelists
• Available Interns
10. Outcomes
Ambassadors
Customized Visit – 135 customized visits September through April
2012
Class of Excellence
2011 – 18% of attendees deposited prior to event
2011 – 85% of attendees deposited
2012 – 19% of attendees deposited prior to event
College InSight
32% of attendees have applied for admission…and counting
Calling Campaign
2012 – 28% successful calls made to SOC
Peer Guides
1200 students reached in 25 unique events (approx. 48 students
per event)
Interns
1440 students reached through special group visits and over 400
students reached through fairs, panels, and visits
11. Our Recruitment
Started with:
Student Organizations and Greek Life
Involvement Fair booth
Current student employees/ office assistants
Referrals from TRiO, multicultural student support offices
Campus job board
Pay/ Incentives
Ambassador E-Board- $3,000 Yearly Stipend
Point-based rewards redeemable for prizes
Special Events
Peer Guides- $10/hr
Interns- $11/hr
Professional Development
Networking
Recommendations for special programs
Retreats
Professional Development Workshops
12. Your Turn! Steps to
Implementation
First things first
Assess your needs
Second: Budget, budget, budget!
No budget- Volunteer Approach
Small/medium budget- Peer Guide Approach
Larger budget- Intern Approach
13. No Budget
Volunteer
Fundraise for incentives (Finals kits, bake sales, etc.)
Pays for itself!
Connect students to paid opportunities as an incentive
for involvement
In-house workshops/training
Attach students to pre-existing initiatives that won’t
add to your budget
Overnight hosts
Visitdays
High school visits/college fairs
Calling campaigns
Housing tours
14. Small/ Medium Budget
Do not require consistent weekly
schedules
Offer competitive wages to students
Targeted initiatives
Partner with programs/ schools for specialized
visits
Adopt a school
Invest in Leadership
Workshop brainstorming
- Let students put their skills to use!
Leadership conferences
15. Larger Budget
20 hour per week expectation
Consistent weekly schedule each term
4-5 days per week commitment
Maximize recruitment through paid efforts
Paid out-of-state travel outside of hometown visits
Incentive to assist in SOC events
Invest in professional development
Development = Meaningful Experience =
Referrals!
16. Steps to Recruitment
Start with known leaders
Multicultural student orgs, Greeks, ministry
groups, etc.
May already share your same goals!
Reach out to university departments that work
with diverse students
Scholarship recipients/ Honors students
May need to meet service hours
Pull from current student workers
Post on campus job board… and don’t forget
to advertise!
17. How We Keep Students
Engaged
Provide consistent opportunities to get
involved
Keeps things fresh and interesting
Cater to the students’ interests and passions
Ask what they want to get out of their experience,
then follow through
Empowerment through leadership
Letstudents create ways to engage
Creates buy-in and commitment
Make sure we give them what we promised
them!
18. How to Engage
Remind importance of work
Provide updates on accomplishments and “numbers”
Allow them to stay connected with students they work with
Professional Development: Prep them for success!
Conferences
Special workshops
Networking
Recommendations
Praise, praise and more praise!
Parties & Awards
Thank you letters
Celebrate milestones as a group
Social Media
19. Connecting the Dots…
Tour guides
Shared experience
Mentors/ Role Models
Email/ Facebook buddies
Create and lead workshops/activities
21. THANK YOU
Amanda Parada-Villatoro, DePaul University
aparada@depaul.edu
Ashley McKnight-Phillips, DePaul University
aphilli5@depaul.edu
Sparkle Hunt, DePaul University
shunt6@depaul.edu
Notes de l'éditeur
Managed through Office of Admission Mostly white, but growing minority student bodyIncludes several interns and Peer Guides- Talk about incentives- Broadway pla
Managed through Office of Community OutreachMention that some outreach is “light” while there are other opportunities for more indepth connections- College Connect- MOC- GLAD
Mention that programs had specific focus on multicultural student yield
Budget shapes recruitment strategies and sets boundaries