This document appears to be a slide presentation about link building and influencing influencers on social media. Some of the key points discussed include: - Link building tactics that involve unnatural or manipulative practices will be penalized. - Relationships and providing value to others are more effective strategies for gaining links and attention. - Tools like Twitter analytics can help identify influential people to engage with based on their interests, reach, and other factors. - Creating high-quality, unique content that offers solutions and helps others is important for influencing influencers. - It is important to focus on helping others first before asking for anything in return and to make requests easy for busy influencers to agree to.

1. THE WOLF
OF LINK STREET
Tom Harari
Director of Strategy @ IACQUIRE @Tomharari

2. Tom Harari
Director of Strategy @ IACQUIRE @Tomharari
DOWNLOAD
Slides Here:
bit.ly/smx2014wolf

3. ABOUT ME
• Tom Harari
• Director of strategy @Iacquire
• Worked for Omnicom Media Group
• Consulted fortune 500 companies &
SMB’s
• Started my SEO Journey as a Link
Builder
@IACQUIRE

4. AT LINK BUILDING
@tomharari
WHO
HERE
THINKS
THEY ARE
AWESOME

5. CLICK TO
EDIT MASTER
TITLE STYLE
CLICK TO
EDIT MASTER
TITLE STYLE
iacquire.com @tomharari
Let Me Tell You A Secret…

6. LINK BUILDING
IS A FOOL’S
GAME
iacquire.com @tomharari

7. @tomharariiacquire.com
ANY TACTIC
MEANT TO
BUILD
UNNATURAL
LINKS
will get
smacked down

8. @tomharariiacquire.com
ANY TACTIC
MEANT TO
BUILD
UNNATURAL
LINKS
will get
smacked down

9. @tomharariiacquire.com
We have Enough Tactics
http://www.linkbuildingbook.com/
http://pointblankseo.com/link-building-strategies

10. @tomharariiacquire.com
If you want to be a BOSS

11. @tomharariiacquire.com
You Need To Build
Relationships

12. @tomharariiacquire.com
Building relationships leads to this

13. @tomharariiacquire.com
Content Marketing
Process
Research
Ideation
Staging
Development
Promotion
Measurement
This is SO much
easier when you
got buy-in during
the first few
stages

14. @tomharariiacquire.com
If you want to stand out from everyone else

15. @tomharariiacquire.com
HUMAN
ELEMENT
Is What
You’re
Missing

16. TAKE
THE TIME
TO
RESEARCH
VIPS
iacquire.com

17. @tomharariiacquire.com
TWTRland
• Drill down by
Location, Gender,
and Age
• Add additional
skills/topics
• See
Amplification/Reach
/Relevance

18. @tomharariiacquire.com
TWTRland
• Drill down by
Location, Gender,
and Age
• Add additional
skills/topics
• See
Amplification/Reach
/Relevance

19. @tomharariiacquire.com
TWTRland
• Drill down by
Location, Gender,
and Age
• Add additional
skills/topics
• See
Amplification/Reach
/Relevance

20. FIND POPULAR POSTS
iacquire.com @tomharari

21. FIND POPULAR POSTS
iacquire.com @tomharari

22. @tomharariiacquire.com
Deep Dive With Followerwonk

23. @tomharariiacquire.com
Deep Dive With Followerwonk

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Additional Tools

25. iacquire.com @tomharari
Rules
To Influence
The Influencers

26. iacquire.com @tomharari
Great Content
Is not good enough

27. @tomharariiacquire.com
10 Basic Pillars To get You Started
1. Gives a unique angle to a told
story
2. Shares new information
3. Has a backbone of a strong intro,
body, and conclusion
4. Is not thin content (i.e., doesn’t
simply identify a problem without
really giving any solutions)
5. Is newsworthy: creates a stir, is
tied to a current event, and doesn’t
cover stale news
6. Is backed up by research
7. Offers a solution
8. Has a clear audience in mind
9. Demonstrates why the topic is
important and whom it affects
10. Passes the “so what?” test

28. iacquire.com @tomharari
Switch From
“ME” To “YOU”

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Nobody

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Gives

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A

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F@#$

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About

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YOU

35. @tomharariiacquire.com
Provide Value First
Focus on a benefit to
them first before
ever asking for a thing
http://www.youtube.com/watch?v=cFdCzN7RYbw

36. @tomharariiacquire.com
Never Anticipate Anything in Return

37. @tomharariiacquire.com
“When you ask
selfishly, the other
person responds
selfishly (or not at
all)”
http://okdork.com/2012/10/09/make-it-easy-to-say-yes/
Noah Kagan - AppSumo

38. iacquire.com @tomharari
Act Like You
Belong

39. iacquire.com @tomharari
VIPS & Influencers
are used to:
• People being nervous or
uncomfortable around them
• People asking them for shit
• People who lack confidence

40. iacquire.com @tomharari
What You Want To
Accomplish:
• Establish rapport &
Credibility
• Show you’re sharp &
Enthusiastic
• Show you’re an expert

41. iacquire.com @tomharari
Getting an introduction
from someone you both know
doesn’t hurt

42. iacquire.com @tomharari

43. iacquire.com @tomharari

44. iacquire.com @tomharari

45. iacquire.com @tomharari

46. iacquire.com @tomharari
Keep It Short

47. iacquire.com @tomharari
Important people
are busy… Get to the point

48. iacquire.com @tomharari
Important people
are busy… Get to the point

49. iacquire.com @tomharari
Make it Easy
To Say Yes

50. iacquire.com @tomharari
Don’t Make
Them Think
Lay out
clear next
steps

51. iacquire.com @tomharari
http://www.iwillteachyoutoberich.com/blog/how-to-ask-for-something-from-an-important-person-and-actually-get-it/
Personalize it. I
personalized every email I
sent and got a tremendous
response rate of over 90%.
Use my motto -- "Don't
make the busy person do
your work for you" -- and
suggest ideas to them.Ramit Sethi –
IWillTeachYouToBeRich.com

52. @tomharariiacquire.com
INVOLVE THEM
IN THE
PROCESS
If they agreed to give a
quote or a story for
your piece they’re much
more likely to help you
share it

53. iacquire.com @tomharari
Anticipate
Objections

54. @tomharariiacquire.com
Think Hard About Why
They might say no
And counter it before
They bring it up

55. @tomharari
you’ll be surprised
at the people
you become friends with

56. @tomharariiacquire.com
And how effective
they can be
for you

57. wwww.iacquire.com
Thank You
@TomHarari
Tom@Tomharari.com