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IAHI 2010 Membership Survey
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3. Members and Respondents By Region* – Respondents Representative of IAHI Membership Distribution Of Members and Respondents By Region 3038 Total Member Hotels 578 Total Respondents Asia Pacific Canada Mexico EMEA United States Latin America Q7.1: “What is your region?” * Total open hotels: 4269; Total Member hotels: 3038; Total Respondent IHG Hotels: 704 (23% of all Member IHG Hotels)
4. Respondents By IHG Brand – All Brands, Especially Express, Well Represented Distribution Of Respondents By IHG Brand ~1872 Total Members 578 Total Respondents
5. IAHI members are still VERY concerned regarding current economic environment Members are Still Struggling with Business Recovery and Generation of Cash Flow to Service Debt and Capital Improvements Business Performance in Economic Environment Ability to Generate Cash for Debt Service & Capital Improvements Q2.1: “How is your business doing in the current economic environment?” Q2.2: “Do your hotels generate enough cash flow to support debt service and capital improvements?”
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7. IAHI/IHG Joint Policy Wheel Scorecard: Owners Want More Support Improving Financial Performance Strategic Priorities in collaboration with IHG Help Improve Owner Financial Performance Support HR Issues and Help Develop Talented Employees Support Environmentally Friendly &Sustainable Business Help you Deliver Excellent Service & Superior Guest Experience 41% 51% 56% 49% % Top 2 Box (Very Satisfied or Satisfied)
8. The top member challenges today are generating cash flow to cover debt and capital improvement, Driving Occupancy, Managing Average Room Rates, Developing People and Reducing Costs Top IAHI Member Challenges (% Very Important) Top Owner Challenges Q4.1: “Please rate each of the following challenges you face today. Very important, Important, Somewhat Important, Not Important”
9. IAHI Members Are Just Satisfied (Not Very Satisfied) With Employees’ Service Delivery And With Ability To Identify, Recruit And Develop Hotel Employees Employee Delivery of Superior Guest Experiences Ability to Identify, Recruit and Develop Hotel Employees Q5.2: “How satisfied are you with your employees’ delivery of superior guest experiences in your hotels?” Q5.1: “How satisfied are you with your ability to identify, recruit and develop hotel employees?” Very Satisfied Satisfied Somewhat Satisfied Not Very Satisfied Dissatisfied Very Satisfied Satisfied Somewhat Satisfied Not Very Satisfied Dissatisfied
10. Many Members (37%) Would Like To Increase Their Level Of IAHI Involvement. Of Those, 64% Would Like To Be On A Committee, 20% Be On the Board And 16% Be An Officer Desired Level of IAHI Involvement Like Current Level Ways Wish to Be More Involved Get More Involved Committee Involvement Global Board Officer Be Less Involved Q6.2: “How much would you like to be involved with the IAHI?” Q6.3: “In the future, what ways would you like to be involved with the IAHI (check all that apply)?
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Notes de l'éditeur
This is work in progress, but you can see this is the wheel for our Executive Committee, with the thought bubbles representing where we have metrics that apply to the area. The wheel represents the ‘How we win’ section of our strategy – the ‘Where we play’ section is very specific to just a few teams, but clearly the EC have actions in this area. The vast majority of IHG colleagues do not have a ‘Where we play’ responsibility, and those that do are aware that they do, so this is why it is broken out separately for the EC wheel. [For our department, we have no specific ‘Where we play’ responsibility, so we will just be creating our wheel.] [NOTE: Adjust as necessary for your department] So, let’s look at how a department has successfully created their wheels – in this case, we’ll use Global Human Resources as a great example…
We also developed what we call the “IAHI Definition of Success”. The idea is that for this year, 2008, we have a very succinct, clear and specific picture of what success looks like.