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Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
@iamJeffCohen
Director of Social Media
MDG Advertising
@MDGadvertising
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on
Boring
New Orleans 2013
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
VSM
VSM
Visual
Social
Media
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Our Digital Hieroglyphics
Full Circle
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
The Digital
Battlefield
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
New Facebook News
Feed (again)
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Twitter Will Switch to
Display Media by
Default
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Twitter Cards
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
http://pinterest.com/source/YourWebsite.com
http://pinterest.com/source/starbucks.com
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Game time!
How many times in a
day do you think a
woman smiles on
average?
A) 40 B) 9 C) 62 D) 28
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
April is National Facial
Protection Month
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Click
Like
if you’re glad
it’s Friday
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
Takeaways:
1. Know your audience
2. Determine what reaction you want
your reader to feel (courtesy of
Priceline.com Co-Founder Jeff
Hoffman)
3. A/B Test ad images and copy
4. STAND OUT
5. Content is King - Image is
Everything
Motto:
Nobody Clicks
on
Boring!
Nobody Clicks on Boring - Pubcon New Orleans by @iamJeffCohen 4/24/13
@iamJeffCohen
facebook.com/iamJeffCohen
Director of Social Media
MDG Advertising
@MDGadvertising
mdgadvertising.com
jeffc@mdgadvertising.com

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