This presentation will be shared at the 2014 AFLC Home Missions retreat in Mesa, AZ, with the purpose of equipping home missions churches to use social media to help promote ministry and ultimately the truth of Jesus Christ.

1. Considering Christ in Social Media
“…He saw a great crowd and He had
compassion on them”
Mark 6:30-44

2. Considering Christ in Social Media
Why? Great crowds of people –
in need of a Shepherd

3. Considering Christ in Social Media

4. Considering Christ in Social Media

5. Considering Christ in Social Media
Why?
*80 billion minutes per day spent on
Facebook alone*
*http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/

6. Considering Christ in Social Media
Why?
Teenagers are finding worth and
escape on Twitter
http://usatoday30.usatoday.com/tech/news/story/2012-02-04/twitter-teens-pew/52948278/1

7. Considering Christ in Social Media
The percentage of teens moving to
Twitter has doubled in two years
http://usatoday30.usatoday.com/tech/news/story/2012-02-04/twitter-teens-pew/52948278/1

8. Considering Christ in Social Media
“…it’s the only thing I have to
myself…cause my parents don’t
have one.”
http://usatoday30.usatoday.com/tech/news/story/2012-02-04/twitter-teens-pew/52948278/1

9. Considering Christ in Social Media
Why?
37% of 18-29-year-olds use
Instagram
http://jennstrends.com/instagram-statistics-for-2014/

10. Considering Christ in Social Media
Why?
57% of Instagram users use it daily
http://jennstrends.com/instagram-statistics-for-2014/

11. Considering Christ in Social Media
Why?
Are they looking at worthwhile
things?

12. Considering Christ in Social Media
Why?
“…He had compassion on them…”

13. Considering Christ in Social Media
Why?
It’s free! (or nearly free)

14. Considering Christ in Social Media
How?
Strategy first. Don’t start something
you can’t support.

15. Considering Christ in Social Media
How?
Strategy, setup, execution.

16. Considering Christ in Social Media
How? Free* Tools:
Facebook Pages (not profiles)

17. Considering Christ in Social Media
How? Tools:
Facebook Pages (not profiles)

18. Considering Christ in Social Media
How? Free* Tools:
Twitter – where teens are going

19. Considering Christ in Social Media
How? Tools:
Twitter – where teens are going

20. Considering Christ in Social Media
How? Free* Tools:
Pinterest – equip and engage your
moms

21. Considering Christ in Social Media
How? Tools:
Pinterest – equip and engage your
moms

22. Considering Christ in Social Media
How? Free* Tools:
Instagram – tell your story through
photos

23. Considering Christ in Social Media
How? Tools:
Instagram – for teens and
photographers

24. Considering Christ in Social Media
How? Free* Tools:
Don’t forget EMAIL!

25. Considering Christ in Social Media
How? Free* Tools:
MailChimp – completely free up to
2000 subscribers

26. Considering Christ in Social Media
How? Free* Tools:
MailChimp – completely free up to
2000 subscribers

27. Considering Christ in Social Media
How? Free* Tools:
Many more tools exist

28. Considering Christ in Social Media
How? Paid Tools:
Social Media & PPC (pay per click)
Advertising

29. Considering Christ in Social Media
How? Paid Tools:
Available for Facebook, Twitter,
Google, and more

30. Considering Christ in Social Media
How? Paid Tools:
Target ANYTHING.

31. Considering Christ in Social Media
How? Paid Tools:
Country, state, city, zip code

32. Considering Christ in Social Media
How? Paid Tools:
Interests, age, gender, life stage,
religion, lifestyle

33. Considering Christ in Social Media
How? Paid Tools:
Only pay for what people click on

34. Considering Christ in Social Media
How? Paid Tools:
Living Word Case Study – Cold Case Christianity

35. Considering Christ in Social Media
How? Paid Tools:
Spent just under $2k | Ads seen by over 500k

36. Considering Christ in Social Media
How? Paid Tools:
Over 2,200 clicks on ads | 80% increase in traffic
to Living Word’s site

37. Considering Christ in Social Media
How? Paid Tools:
Full events both Sunday and Monday night

38. Considering Christ in Social Media
How? Paid Tools:
Exposure to our neighborhood, Christians,
atheists, agnostics

39. Considering Christ in Social Media
How? Paid Tools:
Opened door to discussion with the leader of
Sioux Falls Free Thinkers

40. Considering Christ in Social Media
Who?
With a little training, anyone can set up social
media accounts

41. Considering Christ in Social Media
Who?
But…having people who know what they’re doing
is helpful.

42. Considering Christ in Social Media
Who?
Equip a team. Jesus didn’t do ministry alone.

43. Considering Christ in Social Media
Who?
Ministry promoters, writers, designers,
web marketers

44. Considering Christ in Social Media
Again…why?
Have compassion, teach, shepherd, and feed