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A Copywriter’s Bible of
(And How To Use Them)
@@CopywriteMattrsCopywriteMattrs
Power WordsPower Words
That SellThat Sell
Words
that sellsell are a
copywriter's
bread and
butter.
To write copy
that generates
a reaction,
copywriters must
dig into the
emotional and
psychological
impactimpact of the
words we use.
Get ready for
- 63 words
- in 8 categories
- and 3 action steps…
To turn
ordinary copy
into
something
more powerfulpowerful
and effectiveeffective.
The most powerful word of all11
The most powerful word of all11
YouYou
Words about newness22
Words about newness22
Breakthrough
Surprising
Exciting
Astounding
Introducing
Welcome
Unique
Announcing
Words about exclusivity33
Words about exclusivity33
Forbidden
Never
Revealed
Exclusive
Limited
Special
Secret
Hidden
Truth
Temptation
Words about urgency44
Words about urgency44
Direct
Hurry
Quick
Fast
Now
Discover
New
Results
Only
Words that reassure55
Words that reassure55
Care
Simple
Safety
Lifetime
Can
Guarantee
Proven
Easy
Words about caring66
Words about caring66
Heaven
Dream
Health
Family
Love
Children
Words about saving77
Words about saving77
Reduced
Bargain
Bonus
Discount
Lowest
Save
Money
Win
Cheap
Free
Words about pain88
Words about pain88
Alone
Reject
Stress
Stupid
Guilty
Hate
Failure
Afraid
Lazy
Humiliation
"So I got
power
words..."
"What the heck
am I supposed
to do now?"
Consider the emotion you want to tap into.
Step 11
What do you
want the
reader to feelfeel
or avoidavoid
feelingfeeling?
Use a word
from that
category.
Use these words in headlines & subheadings.
Step 22
One well-well-
placed powerplaced power
wordword could
be the
difference
between
marketing
being read –
or ignored.
Test out these words in your copy.
Step 33
See if they
changechange the
responses
you get.
Want to get better at
convincing
people to buy?
Grab this handy cheat sheet:
20 Incredibly
Useful
Copywriting Tips
(that will transform the
way you write)
Grab this handy cheat sheet:
You’ll also get
regular writing
tips delivered to
your inbox!
Gimme my
Cheat Sheet!
Click the
button!

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A copywriter's bible of (power) words that sell - and how to use them