Enterprise social media management software: Facebook/Twitter/ YouTube mgmt, Social CRM, multi-location features, contests, HTML5 web apps, analytics. http://www.shoutlet.com

2. Holiday Season = Sales
Source: National Retail Federation Holiday FAQ, http://www.nrf.com/modules.php?name=Pages&sp_id=1140 2

3. Holiday Consumers Are Social
3

4. Retail Facebook Pages Influence Purchase Decisions
4

5. Consumer Follow Retailers on Twitter for Sales
5

6. Consumers Use Social to Express Their Opinions
6

7. Launch a Facebook Contest
7

8. Repurpose & Promote Existing Marketing Programs
8

9. Repurpose & Promote Existing Marketing Programs
9

10. Ready Your Social Media Response Team
Social CRM – Facebook, Twitter, &
YouTube Monitoring & Tracking
• One-stop look at who's interacting
with your company
• Categorize fans and uncover
influencers
• Tag posts and comments
• Assign & prioritize tasks for
team members
• Flag activity by keyword
(e.g. highlight inappropriate
language or relevant products,
events, or brand-related terms)
10

11. Create a Facebook Store
Facebook Commerce is a viable retail platform:
•Average Facebook store conversion rate is 2-4%, on par
with web store conversions of an average 3.4%
•Fans of a brand on Facebook spend 117% more compared
to a non-fan
•Likelihood a customer will purchase increases 51% after
clicking the “Like” button
•Rachel Roy’s pop up jewelry store on Facebook sold out in
6 hours – making it the 3rd highest daily sales made by
Rachel Roy – ever
Source: : http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/ 11

12. EdgeRank Principle #1 – Post Photos
1. Post Photos
12

13. EdgeRank Principle #2 – Post Videos
2. Post Videos
13

14. EdgeRank Principle #3 – Include Links
3. Include Links
14

15. EdgeRank Principle #4 – Ask Questions and Involve Fans
4. Ask Questions and Involve
Fans
15

16. EdgeRank Principle #5 – Put Your Fans in Charge
5. Put Your Fans in Charge
16

17. EdgeRank Principle #7 – Time & Frequency
7. Time & Frequency
17

18. EdgeRank Principle #8 – Use Web Apps
8. Use Web Apps
18

19. EdgeRank Principle #9 – Find Your Brand Voice
9. Find Your Brand Voice
19

20. EdgeRank Principle #10 – Ask For Likes and Comments
10. Ask for Likes and Comments
20

21. Get Personal and Use Geo-targeting on Facebook
21

22. Top 8 Things You Can Do NOW
1 Launch a Facebook Contest 5 Ready your social media
response team
2 Repurpose and promote existing 6 Create a Facebook store in
marketing programs minutes
Employ Facebook
3 Put your campaigns on auto- 7 EdgeRank principles to
pilot with scheduling features
increase engagement
Design custom Facebook
4 Page tabs 8 Get personal and use geo-
targeting on Facebook
22

23. Thank You
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