1. Media skills training for
progressive Canadians
Wednesday, January 27, 2010

2. Introductions
Wednesday, January 27, 2010

3. Wednesday, January 27, 2010

4. Wednesday, January 27, 2010

5. Mediums
Wednesday, January 27, 2010

6. Where it all started
Wednesday, January 27, 2010

7. Print
Wednesday, January 27, 2010

8. Radio
Wednesday, January 27, 2010

9. Wednesday, January 27, 2010

10. Wednesday, January 27, 2010

11. Wednesday, January 27, 2010

12. Wednesday, January 27, 2010

13. Wednesday, January 27, 2010

14. Wednesday, January 27, 2010

15. Keeping perspective and expectations
Wednesday, January 27, 2010

16. Wednesday, January 27, 2010

17. Media terms to know
Double Ender Tick-tock
Presser Dial-a-quote
Embargoed Wind her up
Off the Record
On Background
On Deep Background
Wednesday, January 27, 2010

18. Door-to-door
Wednesday, January 27, 2010

19. Anywhere your audience gathers
Wednesday, January 27, 2010

20. Newsrooms are busy, short staffed places
Wednesday, January 27, 2010

21. Wednesday, January 27, 2010

22. Wednesday, January 27, 2010

23. Wednesday, January 27, 2010

24. Wednesday, January 27, 2010

25. This is not social media.
Wednesday, January 27, 2010

26. This is social media.
Wednesday, January 27, 2010

27. wo rld wid e
R E A C H
in an instant
Wednesday, January 27, 2010

28. Telling our stories
Wednesday, January 27, 2010

29. Key to success
Wednesday, January 27, 2010

30. Wednesday, January 27, 2010

31. Connecting with Canadians
Wednesday, January 27, 2010

32. Tips & Tricks on interviews
Wednesday, January 27, 2010

33. Use the phone
Wednesday, January 27, 2010

34. Stop speaking, they will
Wednesday, January 27, 2010

35. You don’t need all the answers
Wednesday, January 27, 2010

36. Practice, practice, practice
Wednesday, January 27, 2010

37. Keeping your eye on the goal
Wednesday, January 27, 2010

38. Media is inherently risky
Wednesday, January 27, 2010

39. Remember you are part of a team
Wednesday, January 27, 2010

40. A bad interview from you effects everyone
Wednesday, January 27, 2010

41. Don’t be the money stealing budgie
Wednesday, January 27, 2010

42. Communications tool kit
Wednesday, January 27, 2010

43. Strategy
Wednesday, January 27, 2010

44. Tactics
Wednesday, January 27, 2010

45. Basic communications tool kit
Press release Debates
Media advisory “Stand ups”
Social media release Pamphleteering
Reporter pitches Door-to-door
Press conference Email newsletter
Stunts Twitter
Keynote speech Facebook
Letters to editor Blogging
Direct mail Blogger outreach
Radio call in shows Fundraising
Signs, posters & ads Community outreach
Events Government relations
Wednesday, January 27, 2010

46. Evaluating & Complimenting
ROI CBA
return on cost-benefit
investment analysis
Wednesday, January 27, 2010

47. Communications plan
Wednesday, January 27, 2010

48. Who, What, Where, When, Why
How, How to and How will
Wednesday, January 27, 2010

49. Communications planning sections
Announcement 6.Strategy
1.Context / Scan 7.Tactics
2.Stakeholders 8.Messages
3.Objectives 9.Issues
4.Goals 10.Evaluation
5.Audience 11.Budget
Wednesday, January 27, 2010

50. Just don’t do it, ok?
Wednesday, January 27, 2010

51. Mail is more powerful than you think
Wednesday, January 27, 2010

52. Use the media advisory sparingly
Wednesday, January 27, 2010

53. Measurement
Wednesday, January 27, 2010

54. Integration with social media
Wednesday, January 27, 2010

55. “Social media is media designed to
be disseminated through social
interaction, created using highly
accessible and scalable publishing
techniques. Social media supports
the human need for social
interaction with technology.”
- Wikipedia
Wednesday, January 27, 2010

56. Infinite connections, yet only some matter
Wednesday, January 27, 2010

57. Connected globally, global intelligence
Wednesday, January 27, 2010

58. Unfamiliar territory
Wednesday, January 27, 2010

59. The cocktail party principle
Wednesday, January 27, 2010

60. You won’t always agree and that’s OK
Wednesday, January 27, 2010

61. Social media crash diet?
Wednesday, January 27, 2010

62. Create a listening post; use RSS
Wednesday, January 27, 2010

63. Blogs are about sharing
Wednesday, January 27, 2010

64. Writing for the web
Wednesday, January 27, 2010

65. Find online forums for your niche
Wednesday, January 27, 2010

66. Wikipedia
Wednesday, January 27, 2010

67. Wiki what? Not just an encyclopedia.
Wednesday, January 27, 2010

68. YouTube
Wednesday, January 27, 2010

69. Linked In
Wednesday, January 27, 2010

70. Facebook
Wednesday, January 27, 2010

71. Social media training wheels
Wednesday, January 27, 2010

72. Facebook privacy
Wednesday, January 27, 2010

73. Twitter
Wednesday, January 27, 2010

74. Flickr
Wednesday, January 27, 2010

75. Trolls and other demons
Wednesday, January 27, 2010

76. the iPhone “ it ” factor
Wednesday, January 27, 2010

77. Wednesday, January 27, 2010

78. If you can’t count it, it didn’t happen
Wednesday, January 27, 2010

79. A touch technical
Wednesday, January 27, 2010

80. Making movies
Wednesday, January 27, 2010

81. Wednesday, January 27, 2010

82. Wednesday, January 27, 2010

83. Mic in
Wednesday, January 27, 2010

84. Wednesday, January 27, 2010

85. Wednesday, January 27, 2010

86. Wednesday, January 27, 2010

87. Wednesday, January 27, 2010

88. Podcasting
Wednesday, January 27, 2010

89. Wednesday, January 27, 2010