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XPEL TECHNOLOGIES CORP.
MicroCapClub Invitational
FORWARD LOOKING STATEMENTS
This Presentation contains certain forward-looking statements in respect of various
matters including upcoming events that involve known and unknown risks and
uncertainties that are beyond the control of Management. Those risks and uncertainties
include, among other things, risks related to: share prices, liquidity, creditworthiness,
currency, insurance, dilution, ability to access capital markets, interest rates, dependence
on key personnel and environmental matters. Management believes that the expectations
reflected in forward-looking statements are based upon reasonable assumptions and
information currently available; however, Management can give no assurance that actual
results will be consistent with these forward-looking statements. Factors and assumptions
that were applied in drawing conclusions and could cause actual results, performance, or
achievements to differ materially from those expressed or implied by forward-looking
statements, include, but are not limited to, general economic conditions, competition,
availability of manufacturing supply or quality, availability and quality of raw materials, the
Company’s ability to maintain key employees and other factors identified in the “Risk
Factors” section of the Company’s Management’s Discussion and Analysis (MD&A)
available at www.xpel.com/relations.
PAINT PROTECTION FILM
• Film Protects Painted
Surfaces from Rock Chips

and other Damage
• Made on a Roll, Cut to Fit

• Requires Professional
Installation

• Usually Sold Around
Vehicle Purchase

Rock Chips - #1 New Car CSI Issue
CORPORATE OVERVIEW
• Ticker: TSXV: DAP.U
• Founded 1997
• Based in San Antonio, Texas
• ~40 Employees

• Stock Price*: $1.47
• Market Cap*: $37.9M
• ~50% Insider Ownership
• No Warrants or Options
* Based on 25.7 million shares outstanding as of January 14th, 2014
REVENUE BY QUARTER
$6,000,000

$5,000,000

First
ULTIMATE
Film Sale

$4,000,000

$3,000,000

Expand
Awareness
Campaigns

$4,898,729

Revamp
Sales
Force/Comp

$2,000,000

$1,160,767

$1,000,000 $880,755

$0
Q1
Q2
Q3
Q4
Q4
Q1
Q2
Q3
Q4
Q2
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
2008 2008 2008 2008 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013
NET INCOME BY QUARTER
$800,000
$600,000
$400,000

New
Management

$596,895
$392,895

$200,000
$0
($200,000)
($400,000)
($600,000)
($800,000)
($1,000,000)
($1,200,000)

Q1 Q2 Q3 Q4 Q4 Q1 Q2 Q3 Q4 Q2 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2008 2008 2008 2008 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013

Pre-Tax
Net
PRODUCT OVERVIEW
Film

Services

Chemicals

DIY

• ULTIMATE

• DAP

• Installation

• Headlight

• XTREME

• Training

• Care

• Door Edge

• Stealth

• Installation

• Industrial
• Headlight
• Window Tint

• Door Sill
• TracWrap
ULTIMATE™ FILM CONSTRUCTION
“ULTIMATE” Clear Coat
Polyurethane
Adhesive
Release Liner

• 10-Year Warranty

• Optically Clear, Minimal “Orange Peel”
• Resists Staining

• Self Healing
DESIGN ACCESS PROGRAM
• Internet-Based Cutting
Program

• Real Time Design Updates
• Over 70,000 Vehicle

Applications
• Key Differentiator, Pull Through

Tool
INSTALLATION TRAINING
• 4-Day Starter Course
• 1-Day Advanced Course
• Training Starts Learning
Process
• Also Offered Offsite,
Internationally
FILM INSTALLATION
XPEL VALUE PROPOSITION
• We Sell Solutions First, Products Second
• Offer Highest Quality Products

• Generate Awareness, Loyalty Through Marketing
Campaigns and Referral Programs
SALES DRIVERS
Who You Are
Enthusiast

First Time
Buyer/Long
Term Owner

Serial Vehicle
Leaser

Your car is your
passion

This is a largest
investment, it
needs to be
protected

Looking to save on
You buy what they
damage charges at
want you to buy
return

“Coast”

Winter Weather

China

Middle East

Early adopter:
ex: California

Denver, SLC,
Alberta

Acid Rain

Sand

Dealership
Customer

Where You Are
CUSTOMER BASE
• Independent Installers ~ 70% of Customers
• New Car Dealerships
• Retail Public / Catalog

• International Distributors ~ 30% of Sales
• Largest Customer 7% of Sales

International
Canada
China
Middle East
GROWTH PROSPECTS
• Dealerships Need Tangible Products
• PPF Often Tops List of Most Profitable*

• Rock Chips Continues as Top CSI Complaint
• Independent Installers Seek New Products

• Where Will Penetration Go?

*AddOnAuto 2013 Auto Accessories Annual Trend Report
INDUSTRY GROWTH PROSPECTS
• Current Industry: 2-4% Penetration
• Select Markets 20%+

• US 15M SAAR
–

15M * 10% Penetration * $120 wholesale per car

–

= $180M at wholesale industry size
REQUIREMENTS FOR GROWTH
• Invest in XPEL Brand
• Increase Product Awareness
–

Push – Consumer Awareness

–

Pull – Dealership Education

• Develop Labor Force
• Open and Expand Markets Globally

• Create New Verticals
MicroCapClub Invitational: Xpel Technologies (DAP.U / XPLT)

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MicroCapClub Invitational: Xpel Technologies (DAP.U / XPLT)

  • 2. FORWARD LOOKING STATEMENTS This Presentation contains certain forward-looking statements in respect of various matters including upcoming events that involve known and unknown risks and uncertainties that are beyond the control of Management. Those risks and uncertainties include, among other things, risks related to: share prices, liquidity, creditworthiness, currency, insurance, dilution, ability to access capital markets, interest rates, dependence on key personnel and environmental matters. Management believes that the expectations reflected in forward-looking statements are based upon reasonable assumptions and information currently available; however, Management can give no assurance that actual results will be consistent with these forward-looking statements. Factors and assumptions that were applied in drawing conclusions and could cause actual results, performance, or achievements to differ materially from those expressed or implied by forward-looking statements, include, but are not limited to, general economic conditions, competition, availability of manufacturing supply or quality, availability and quality of raw materials, the Company’s ability to maintain key employees and other factors identified in the “Risk Factors” section of the Company’s Management’s Discussion and Analysis (MD&A) available at www.xpel.com/relations.
  • 3. PAINT PROTECTION FILM • Film Protects Painted Surfaces from Rock Chips and other Damage • Made on a Roll, Cut to Fit • Requires Professional Installation • Usually Sold Around Vehicle Purchase Rock Chips - #1 New Car CSI Issue
  • 4. CORPORATE OVERVIEW • Ticker: TSXV: DAP.U • Founded 1997 • Based in San Antonio, Texas • ~40 Employees • Stock Price*: $1.47 • Market Cap*: $37.9M • ~50% Insider Ownership • No Warrants or Options * Based on 25.7 million shares outstanding as of January 14th, 2014
  • 5. REVENUE BY QUARTER $6,000,000 $5,000,000 First ULTIMATE Film Sale $4,000,000 $3,000,000 Expand Awareness Campaigns $4,898,729 Revamp Sales Force/Comp $2,000,000 $1,160,767 $1,000,000 $880,755 $0 Q1 Q2 Q3 Q4 Q4 Q1 Q2 Q3 Q4 Q2 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2008 2008 2008 2008 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013
  • 6. NET INCOME BY QUARTER $800,000 $600,000 $400,000 New Management $596,895 $392,895 $200,000 $0 ($200,000) ($400,000) ($600,000) ($800,000) ($1,000,000) ($1,200,000) Q1 Q2 Q3 Q4 Q4 Q1 Q2 Q3 Q4 Q2 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2008 2008 2008 2008 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 Pre-Tax Net
  • 7. PRODUCT OVERVIEW Film Services Chemicals DIY • ULTIMATE • DAP • Installation • Headlight • XTREME • Training • Care • Door Edge • Stealth • Installation • Industrial • Headlight • Window Tint • Door Sill • TracWrap
  • 8. ULTIMATE™ FILM CONSTRUCTION “ULTIMATE” Clear Coat Polyurethane Adhesive Release Liner • 10-Year Warranty • Optically Clear, Minimal “Orange Peel” • Resists Staining • Self Healing
  • 9. DESIGN ACCESS PROGRAM • Internet-Based Cutting Program • Real Time Design Updates • Over 70,000 Vehicle Applications • Key Differentiator, Pull Through Tool
  • 10. INSTALLATION TRAINING • 4-Day Starter Course • 1-Day Advanced Course • Training Starts Learning Process • Also Offered Offsite, Internationally
  • 12. XPEL VALUE PROPOSITION • We Sell Solutions First, Products Second • Offer Highest Quality Products • Generate Awareness, Loyalty Through Marketing Campaigns and Referral Programs
  • 13. SALES DRIVERS Who You Are Enthusiast First Time Buyer/Long Term Owner Serial Vehicle Leaser Your car is your passion This is a largest investment, it needs to be protected Looking to save on You buy what they damage charges at want you to buy return “Coast” Winter Weather China Middle East Early adopter: ex: California Denver, SLC, Alberta Acid Rain Sand Dealership Customer Where You Are
  • 14. CUSTOMER BASE • Independent Installers ~ 70% of Customers • New Car Dealerships • Retail Public / Catalog • International Distributors ~ 30% of Sales • Largest Customer 7% of Sales International Canada China Middle East
  • 15. GROWTH PROSPECTS • Dealerships Need Tangible Products • PPF Often Tops List of Most Profitable* • Rock Chips Continues as Top CSI Complaint • Independent Installers Seek New Products • Where Will Penetration Go? *AddOnAuto 2013 Auto Accessories Annual Trend Report
  • 16. INDUSTRY GROWTH PROSPECTS • Current Industry: 2-4% Penetration • Select Markets 20%+ • US 15M SAAR – 15M * 10% Penetration * $120 wholesale per car – = $180M at wholesale industry size
  • 17. REQUIREMENTS FOR GROWTH • Invest in XPEL Brand • Increase Product Awareness – Push – Consumer Awareness – Pull – Dealership Education • Develop Labor Force • Open and Expand Markets Globally • Create New Verticals