Xpel Technologies (DAP.U or XPLT) sells paint protection products that protect the vehicle from damage caused by rocks, gravel, salt, acid rain and sand. The company’s Ultimate Film has driven significant sales growth since 2011. When we first looked at Xpel it reminded us a lot of ZAGG (ZAGG) from back in 2008-09 when sales were just starting to ramp. Xpel has profitably grown revenues from $6 million in 2011, to ~$16 million for the LTM. The company has no debt, and a very clean share structure with only 25.7m shares outstanding with no options or warrants. We expect the growth trend to continue as more independent installers, new car dealerships, and international distributors, partner with Xpel. Several members on MicroCapClub have done exhaustive due diligence traveling to numerous dealers and attending car shows. As the company scales it’s business in 2014 and beyond we expect to start to see operating leverage drop more income to the bottom line. We also believe a possible up-listing to a major exchange in 2014 will bring many more eyes on the name.
2. FORWARD LOOKING STATEMENTS
This Presentation contains certain forward-looking statements in respect of various
matters including upcoming events that involve known and unknown risks and
uncertainties that are beyond the control of Management. Those risks and uncertainties
include, among other things, risks related to: share prices, liquidity, creditworthiness,
currency, insurance, dilution, ability to access capital markets, interest rates, dependence
on key personnel and environmental matters. Management believes that the expectations
reflected in forward-looking statements are based upon reasonable assumptions and
information currently available; however, Management can give no assurance that actual
results will be consistent with these forward-looking statements. Factors and assumptions
that were applied in drawing conclusions and could cause actual results, performance, or
achievements to differ materially from those expressed or implied by forward-looking
statements, include, but are not limited to, general economic conditions, competition,
availability of manufacturing supply or quality, availability and quality of raw materials, the
Company’s ability to maintain key employees and other factors identified in the “Risk
Factors” section of the Company’s Management’s Discussion and Analysis (MD&A)
available at www.xpel.com/relations.
3. PAINT PROTECTION FILM
• Film Protects Painted
Surfaces from Rock Chips
and other Damage
• Made on a Roll, Cut to Fit
• Requires Professional
Installation
• Usually Sold Around
Vehicle Purchase
Rock Chips - #1 New Car CSI Issue
4. CORPORATE OVERVIEW
• Ticker: TSXV: DAP.U
• Founded 1997
• Based in San Antonio, Texas
• ~40 Employees
• Stock Price*: $1.47
• Market Cap*: $37.9M
• ~50% Insider Ownership
• No Warrants or Options
* Based on 25.7 million shares outstanding as of January 14th, 2014
9. DESIGN ACCESS PROGRAM
• Internet-Based Cutting
Program
• Real Time Design Updates
• Over 70,000 Vehicle
Applications
• Key Differentiator, Pull Through
Tool
10. INSTALLATION TRAINING
• 4-Day Starter Course
• 1-Day Advanced Course
• Training Starts Learning
Process
• Also Offered Offsite,
Internationally
12. XPEL VALUE PROPOSITION
• We Sell Solutions First, Products Second
• Offer Highest Quality Products
• Generate Awareness, Loyalty Through Marketing
Campaigns and Referral Programs
13. SALES DRIVERS
Who You Are
Enthusiast
First Time
Buyer/Long
Term Owner
Serial Vehicle
Leaser
Your car is your
passion
This is a largest
investment, it
needs to be
protected
Looking to save on
You buy what they
damage charges at
want you to buy
return
“Coast”
Winter Weather
China
Middle East
Early adopter:
ex: California
Denver, SLC,
Alberta
Acid Rain
Sand
Dealership
Customer
Where You Are
14. CUSTOMER BASE
• Independent Installers ~ 70% of Customers
• New Car Dealerships
• Retail Public / Catalog
• International Distributors ~ 30% of Sales
• Largest Customer 7% of Sales
International
Canada
China
Middle East
15. GROWTH PROSPECTS
• Dealerships Need Tangible Products
• PPF Often Tops List of Most Profitable*
• Rock Chips Continues as Top CSI Complaint
• Independent Installers Seek New Products
• Where Will Penetration Go?
*AddOnAuto 2013 Auto Accessories Annual Trend Report
16. INDUSTRY GROWTH PROSPECTS
• Current Industry: 2-4% Penetration
• Select Markets 20%+
• US 15M SAAR
–
15M * 10% Penetration * $120 wholesale per car
–
= $180M at wholesale industry size
17. REQUIREMENTS FOR GROWTH
• Invest in XPEL Brand
• Increase Product Awareness
–
Push – Consumer Awareness
–
Pull – Dealership Education
• Develop Labor Force
• Open and Expand Markets Globally
• Create New Verticals