A selection of the marketing collateral produced for Talis Aspire

1. Marketing Collateral Examples Prepared by Ian Corns, Customer Experience Champion

2. Created By Talis “Bookmarklet” Bookmark The Aspire bookmark was introduced to help academics install the Aspire Bookmarklet in a fun and useful way Attributed To: Talis Information, Dave Robinson (Design Team)

3. Created By Talis A2 Promotional Poster Using Plymouth’s strapline, “Free Your Resource Lists”, Talis prepared an A2 promotional poster. After being used at two launch events for academics, a poster was placed in each faculty to help maintain interest. Attributed To: Talis Information, Dave Robinson (Design Team)

4. Created By Talis The Ever-Popular Aspire Mug! Attributed To: Talis Information, Dave Robinson (Design Team)

5. Created by Bolton “Get Involved” Flyer It’s important to start promoting Aspire early – even before your tenancy is set up! Bolton are using this flyer to attract some early enthusiasts to pilot Aspire and hopefully become champions pre-launch. Attributed To: University of Bolton, Academic Liaison Team

6. Created by Plymouth A simple idea, aimed at encouraging academics to contact their subject librarian to find out more… “Wish You Were Here” Postcard Attributed To: University of Plymouth, Elena Menendez-Alonso

7. Created by Plymouth Rolling E-vertisment (Part One) Attributed To: University of Plymouth, Elena Menendez-Alonso

8. Created by Plymouth Rolling E-vertisment (Part Two) This “e-vertisment” was left rolling on the main projector and demo screens during the launch events, helping crowds to gather and interest by picqued. Attributed To: University of Plymouth, Elena Menendez-Alonso

9. shared innovation TM

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