1. Ian Everdell
Manager, UX & Research
Mediative
ian.everdell@mediative.ca
@ianeverdell

2. UX & Research

3. UX & Research
be found

4. UX & Research
be found be good

5. UX & Research

6. UX & Research
user experience
search

7. UX & Research
user experience market
search research

8. Background

11. Lab testing + eye tracking

15. Inside the mind of
the searcher
Search engine usage
2004

16. Inside the mind of
the searcher
Search engine usage
2004
2005

17. Inside the mind of
the searcher
Search engine usage
2004
2006
2005

18. Inside the mind of
the searcher
Search engine usage
2004
2006
2005
2007

19. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2005
2007

20. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2005
2007
2009

21. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2010
2005
2007
2009

22. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2010
2005
2007
2009
2011

23. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2010
2012
2005
2007
2009
2011

25. A framework for marketing
success requires some
critical answers:
1. Who are my buyers?
2. What types of purchases do they make?
3. Who influences my buyers?
4. What are my buyers and influencers
trying
to do?
5. What does my audience need to make
decisions?
Am I facilitating this
natural behaviour?

26. A framework for marketing
success requires some
critical answers:
1. Who are my buyers?
2. What types of purchases do they make?
3. Who influences my buyers?
4. What are my buyers and influencers
trying
to do?
5. What does my audience need to make
decisions?
Am I facilitating this
natural behaviour?

34. Methodologies
& Tools

35. Online Surveys

36. Unmoderated Testing

37. Conversion Rate Optimization

38. Analytics

39. Moderated Testing

42. Other Outputs

43. Other Outputs

44. Other Outputs

45. Other Outputs

46. Other Outputs

47. Other Outputs

48. Questions?