Eight social media solutions to build your business

1. how
social
are you?
eight social media solutions to build your business

3. GREEN & SOCIAL MEDIA SERVICES
Are you social? Would you like to be?
Well we can help you be social! GREEN Communications is one of the
leading agencies in the UK specialising in social media as a
communications tool.
We can help you engage in the conversation and interact with the
customers they care about with social media for as little at £500. Services
include:
• Social media audit: Who’s talking about your organisation?
• Twitter for Business: Benefits from microblogging.
• Facebook your Business: Engage with your audience.
• Linkedin to Business: Grow your social network.
• Social media policy for staff: Protect your brand in the social domain.
• Developing a social media strategy.
• Blogging for Business: Creating an effective blog.
• Managing the social media mix.

4. GREEN & SOCIAL MEDIA SERVICES
Social Media Audit.
Do you know what nasty things people are saying about you and your brand? Or are
they saying nice things about you? Either way wouldn’t you like to know. This is
essentially an on-line listening exercise. There are currently 76 million blogs and online
social networks with hundreds of thousands of users. Each one is a potential customer
voicing and sharing their opinions about your product or service. What’s more, these
opinions are available for everyone, including bloggers, journalists and opinion
formers, to see.
GREEN’s social media audit will identify what steps you need to take to protect your
online reputation. The audit includes:
Tracking conversations – Using online research tools GREEN can find out exactly what
is being said about your brand on blogs, in discussion forums and in online
communities.
Predicting trends – GREEN can monitor online discussion and trends in real-time
allowing us to act as an early-warning system to identify potential problems or predict
future trends
Evaluation and feedback - Once GREEN has completed its audit it will produce a social
media briefing. This outlines in straight-forward terms how your brand is being
received and interpreted by online communities.
Cost from £500

5. GREEN & SOCIAL MEDIA SERVICES
Twitter for Business: Benefits from microblogging.
Twitter is the fastest-growing and most talked-about social network on the web and has
been quickly adopted by many leading brands throughout the world as a means of
communicating with their followers.
Working with GREEN we can quickly help your company or organisation establish a
presence on Twitter. We will:
• Build your brand on Twitter
• Set policy guidelines on how to tweet
• Advise on who to follow and who not to follow
• Put in place a Twitter strategy
• Build and expand your network
GREEN has helped many brands and organisations develop their presence on Twitter
and engage with audience in an entirely new way giving you instant access to your fans
and evangelists.
Cost from just £250

6. GREEN & SOCIAL MEDIA SERVICES
Facebook your Business: Engage with your audience.
Facebook presents a real genuine marketing proposition for consumer brands. With
more than 350 million users Facebook is the world’s most popular social networking
site.
Facebook offers a suite of options for engaging and staying connected with your
customers and prospects. GREEN will help you:
• Create a Facebook page and get your vanity brand’s URL
• Integrate your blog into your Facebook page
• Create a Facebook event
• Invite people to your Facebook page and event
• Create custom “boxes” for additional content
• Put in place best practices and opportunities
• Advise on Facebook advertising campaigns
• Leverage viral nature of the medium with links to Flickr and YouTube
Using social media networks like Facebook and others you can building a community of
followers and fans around your brand.
Cost from just £250

7. GREEN & SOCIAL MEDIA SERVICES
Linkedin to Business: Grow your social network.
Like Facebook, Linkedin presents a real genuine marketing proposition for professional
and business-to-business brands. With more than 80 million users – including 17 million
in the UK – Linkedin is the world’s most popular business social networking site.
Linkedin offers a suite of options for engaging and staying connected with your network
and potential employees, business partners and customers. GREEN will help you:
• Create a Linkedin page
• Integrate your blog, Twitter, SlideShare into your Linkedin page
• Create a Linkedin event
• Invite people to your Linkedin page and event
• Create custom “boxes” for additional content
• Put in place best practices and opportunities
• Advise on Linkedin advertising campaigns
• Leverage viral nature of the medium with links to Flickr and YouTube
Using social media networks like Linkedin and others you can building a community of
followers and fans around your brand.
Cost from just £250

8. GREEN & SOCIAL MEDIA SERVICES
Social media policy for staff: Protect your brand in the social domain.
Social media is a great way for organisations to engage with their staff and many
companies encourage their staff to use social media tools like Twitter, Facebook,
Linkedin and blogs.
But the conversation must be managed. One slip of a keyboard key could seriously
damage your organisation’s reputation unless staff understand what they can and cannot
talk about in the social networks.
Working together with GREEN we will develop:
• Social Media Guidelines which mirror
your overall strategy
• Twitter Policy and Protocols
Your guidelines and protocols will inform how your company’s Human Resource
department direct staff in the correct use of social media and how it impinges on the the
organisation’s reputation.
Cost from just £150

9. GREEN & SOCIAL MEDIA SERVICES
Developing a social media strategy.
Following our social media audit GREEN will put in place a social media strategy which
integrates seamlessly with your other marketing and communications activities.
We will identify and advise on what social media tools will best suit your business and
will include some or all of the following:
• Blog
• Twitter
• Facebook
• Linkedin
• Flickr
• YouTube
• Dedicated Ning social network
• On-going social media monitoring
GREEN helps many brands manage the conversations going on around them through a
dedicated social media campaign.
Cost from £450

10. GREEN & SOCIAL MEDIA SERVICES
Blogging for Business: Creating an effective blog.
Once GREEN has established how your organisation is being discussed in the
blogosphere, the first course of action is to establish a platform for your brand and to
actively engage with the conversations taking place.
With a new blog being created every second this can be a full-time job. GREEN offers a
full blogging service including design, build, hosting and content management:
Blog design – It is vital your blog becomes an extension of your
corporate website. GREEN will design your blog around your
existing brand.
Blog building – Successful blogging requires specific technology.
GREEN has the expertise and ability to build this into your blog.
Blog content management – content is vital in building strong
networks in the blogosphere. GREEN can produce appropriate editorial content service
that will result in a solid reputation for your brand.
Even basic blogger engagement can directly benefit your brand and its reputation by
engaging with key stakeholders; highlighting leadership in market sector and
preventing a crisis and responding to it in real time.
Cost from just £450

11. GREEN & SOCIAL MEDIA SERVICES
Managing the social media mix.
Well we can help you be social! GREEN Communications is one of the leading agencies
in the UK specialising in social media as a communications tool.
We can you help you manage your entire social media platform from blogs to Twitter
and Facebook to a Virtual Press Office. You can choose from a range of services to suit
you budget and the profile of your brand.
Working together with GREEN we can:
• Deliver a social media audit
• Develop a social media strategy.
• Develop a Twitter platform
• Develop your blog and aid blogger engagement
• Develop a Linkedin platform
• Create your social media policy for staff
• Develop a Virtual Press Office
With a clear social media policy and strategy your company or organisation will be well
placed to engage in the conversation with your key audience and customers.
Cost from just £950

12. GREEN & SOCIAL MEDIA SERVICES
What our clients say.
“Since GREEN Communications introduced Greens Health & Fitness to social
media our whole communications strategy has been turned on its head.
“We now largely communicate to our gym members through Twitter and
Facebook and the feedback has been fantastic. We are now looking to run social
media out across all our gyms in the UK.”
Murtagh Mulholland, General Manager, Greens Health & Fitness
“Until we commissioned GREEN to conduct a social media audit on the Children’s
Workforce Development Council we had no idea what was being said about our
organisation or our partners.
“The results of GREEN’s research was encouraging and disturbing at the same
time – as it revealed that mainstream media accounted for just one per cent of the
CWDC’s presence on the web. The other 99 per cent was on social media
websites like blogs, Facebook, Twitter and others.”
Graham Day, Communications Officer, CWDC
GREEN Communications has worked hard to deliver a fantastic public
relations campaign generating huge interest in the Creamery and its
products. We have been particularly impressed by GREEN’s social media
strategy which has generated so much goodwill for our brand. A blog,
podcasts, video and streaming media have helped a traditional product
like cheese establish a genuine profile online with some dedicated
followers.”
David Harley, Managing Director, Wensleydale Creamery

13. GREEN & SOCIAL MEDIA SERVICES
Three ways to start using social media.
Come along to our Ring or email for an Book now for one of
1 free monthly Social
Media Surgery.
These take place every
2 informal chat about
what your needs are,
your specific challenges and
3 GREEN’s social media
solutions programmes.
With a special introductory
third Thursday of the how GREEN can help you. offers of just £250.00 for a
month over lunch and are All contacts treated in consultation in Twitter,
free. In one hour we can strictest confidentiality – Facebook or Linked you
advise on what social and you will come away can quickly be social on the
media would suit you best with at least three great web.
and even get you started ideas to use at work. Call Ian Green to fix up a
on Twitter. Contact Thomas Atcheson meeting or email
Places are limited to just by email ian@greencomms.com
six so contact Emma thomas@greencomms.com
Franklin to book your
place now email
emma@greencomms.com
Call now on 0845 450 3210 to fix up an initial meeting…

14. GREEN Communications
Wakefield Media Centre
19 King Street
Wakefield
WF1 2sQ
Tel: +44 (o)845 4503210
Fax: +44 (o)845 4503211
www.greencomms.com
www.greenblog.co.uk
www.twitter.com/GREENComms