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PR for Charities

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Ian Green
Ian Green

Making the most of your resources to manage your charity's reputation in the media

Business
1  sur  23
 
PR & the charity sector Ian Green, GREEN Communications
what we will cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
what’s the media climate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
what’s the media climate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
what’s the media climate? ,[object Object],[object Object],[object Object]
what is news these days?
it’s not all celebs though… is it? “ We have repeatedly confounded doom mongers who argue that, in the age of new media and dumbed-down celebrity culture, there is no place for intelligent, original, independent minded journalism.” David Green, Marketing Director, The Independent
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the ‘newsroom’ environment
so what are the media looking for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
what makes a good news story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
where do journalists go for stories? Survey: 1999 “ Overall, 60% of journalists throughout the world ranked fax as the preferred choice for receiving information. One third preferred email, while post was the least favourite” Survey: 2002 “ Three quarters of UK press surveyed used the web as a preferential source of information ahead of e-mail, personal contacts and other media”
where do journalists go for stories?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],how to sell in
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],research first
think differently ,[object Object],[object Object],[object Object],[object Object],[object Object]
be helpful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
pitch it right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
place it right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
hints and tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],how to sell in
the future
selling in ends

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PR for Charities

  • 1.  
  • 2. PR & the charity sector Ian Green, GREEN Communications
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. what is news these days?
  • 8. it’s not all celebs though… is it? “ We have repeatedly confounded doom mongers who argue that, in the age of new media and dumbed-down celebrity culture, there is no place for intelligent, original, independent minded journalism.” David Green, Marketing Director, The Independent
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  • 12. where do journalists go for stories? Survey: 1999 “ Overall, 60% of journalists throughout the world ranked fax as the preferred choice for receiving information. One third preferred email, while post was the least favourite” Survey: 2002 “ Three quarters of UK press surveyed used the web as a preferential source of information ahead of e-mail, personal contacts and other media”
  • 13. where do journalists go for stories?
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  • 21.