1. Webmaster Tools
Ian Olson
COM 585
Kathy Gill
November 14th 2012

2. Is a free service to improve your site’s visibility in
Google search results and address potential SEO
issues.
Three big advantages Webmaster Tools offers are:
1) Get Google’s view of your site and diagnose
problems
2) Discover link and query traffic
3) Share information about your website

3. Search engine optimization is the process of affecting the
visibility of a website or a web page in a search
engine’s search results. In general, the higher ranked a
website is on the search results page results, the more
visitors it will receive from the search engine’s users.
SEO is a internet marketing strategy that considers how
search engines work, what people search for, and
which search engines are preferred by their target
audience.

5. Remember, if you’re
making changes to
your site, you
want the bots to
see this as quickly
as possible and as
deep within the
site as possible.

6. 1) Entice and Lure Them
-Easiest way to improve your SEO is
through generating new content.
The more links you have out on the
web, the greater your chances are of
attracting crawling bots to your site.
2) Make your site as transparent as
possible for Google to index.
-Create a XML sitemap
-Fix internal links resulting in 404
errors.

7. Google Webmaster Tools will not only show
broken links on your site, but also links that are
driving traffic to to the site for which there is
no valid page. Google also tells you pages it
knows about but has been restricted from
crawling.

9. In the links section
of Google
Webmaster Tools,
you can find out
who else is linking
to you, which
pages have the
highest number of
links, and your
internal linking
structure.

10. Creating a Sitemap helps Google know all the
pages on your site, including URLs that may
not be discoverable by Google’s normal
crawling process. A XML Sitemap is simply a
list of the pages on your website.
You can use a Sitemap to provide Google with
metadata about specific types of content on
your site including video, images, and news.

12. Tell Google to show your page with the www or
without, set a geographic target and select if
you want the images show up in Google’s
enhanced image search.

13. If a site is lucky enough to get an additional block of
links beneath its Google listing, these can be managed in
Google Webmaster Tools. You cannot tell Google what
pages to add, but you can tell Google not to show a
sitelink it has created.

14. Google Webmaster Tools will notify you if your
site becomes infected with malware. Google
can block your site if it becomes infected. If this
happens, you’ll need to have your site cleaned
and resubmitted to Google for their approval
through Google Webmaster Tools.

15. Google Webmaster Tools shows traffic for each
keyword separately and gives info about website
performance based on Google search queries.
However, it does not cover search results from
other search engines like Bing or Yahoo.
-Google Analytics shows total traffic for a website
regardless of what search engine and search terms
were used. It shows whatever search terms
brought up your site in the listings, many of which
may not be relevant.

16. Analyze search
data including
how much traffic
you got from
Google search data Check who links to
Find out how
your website as
Google crawls
well as your
indexs and ranks
internal linking
your site
structure
Receive alerts
when your site has Customize your
malware or site’s defaults and
generates error sitelinks
links to your site

17. Google Webmaster Tools: A Comprehensive Guide
http://www.searchenginejournal.com/google-webmaster-tools-a-comprehensive-guide/5712/
How To Increase Google’s Crawl Frequency
http://searchenginewatch.com/article/2223868/How-to-Increase-Googles-Crawl-Frequency
SEO Wikipedia Page-
http://en.wikipedia.org/wiki/Search_engine_optimization
Tips For Google Webmaster Tools
http://www.toprankblog.com/2009/04/6-tips-for-google-webmaster-tools/
Using Webmaster Tools like an SEO
http://www.youtube.com/watch?v=tQQmq9X5lQw
What’s the Difference Between Google Analytics and Google Webmaster Tools?
http://www.radicalmarketingsolutions.com/google-analytics-google-webmaster-tools-
differences/