The document discusses trends in the entertainment and media market in Asia Pacific. Some of the key points made are: 1) The size of the Asia Pacific entertainment and media market (excluding Japan) was estimated to be $200 billion in 2010 according to PwC, with the sponsorship market estimated at $15-25 billion. 2) Sports accounts for about 60% of the sponsorship market currently, with entertainment making up the remaining 40%. 3) The annual growth rate of the Asia Pacific sponsorship market between 2008-2010 was estimated to be over 20% according to various sources, with the top three markets of China, India, and Australia accounting for 70% of total sponsorship.

1. Entertainment in
Asia Pacific (2010)
Ian Stewart

9. Exciting Times!

10. More sport events
More music concerts
More lifestyle platforms
More media properties

11. Asian
Sports

12. Homegrown
Leagues

13. Homegrown
Super Stars

14. Integrated
Endorsements

15. Music
& Sport

16. Sport &
Entertainment

17. Asia

18. 4 billion
people
http://en.wikipedia.org/wiki/World_population

19. Sports and
Entertainment

20. US$200 billion
Asian Entertainment & Media Market in 2010
The size of the Asia Pacific Entertainment & Media market (ex-Japan) according to PwC

21. US$15-25 billion
Asian Sponsorship Market in 2010
The size of the Asia Pacific Sponsorship market according to IEG, Synovate and others

22. 10%
of Asiaʼs total entertainment & media market size
The size of the Asia Pacific Entertainment & Media market of US$200 billion in 2010 according to PwC

23. US$5 per person
of branded fun

24. Growing

25. 20% + growth in Asia
The annual growth of the Asia Pacific Sponsorship market according to IEG and others 2008-2010

26. China +
Drivers India +
Australia +

27. 70% +
The share that the top three markets take of total
sponsorship, according to various sources.

28. Indonesia
Thailand
High
Vietnam
Growth Malaysia
Philippines

29. Segmented

30. Sports 60% Entertainment 40%
Source: Various

31. Branded
Sponsor 80% 20%
Content
Source: Various

32. So much unchartered territory

33. No shortage of options ...

34. “Context is becoming more important than Content”
Terry McBride, Nettwork Productions (Avril Lavigne)

38. “Asia to the World”

39. “China to the World”

40. “Back to Music”

41. “Connecting Smiles”

42. built teams
connected dots
grown revenue