A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha presentation sometimes.

1. Creating
People for Products
Ianus Keller • Pieter Jan Stappers
ianus@forinspirationonly.net
http://studiolab.io.tudelft.nl/keller/
26 October 2005 • DPPI 2005 • TU/e

2. Creating
People for Products
Ianus Keller • Pieter Jan Stappers
ianus@forinspirationonly.net
http://studiolab.io.tudelft.nl/keller/
26 October 2005 • DPPI 2005 • TU/e

9. What is people?

10. What is people?

11. What is people?

12. What is people?

13. What is people?

14. Marketing
Person Product
Male Gadget
35 years old High-tech
€ 50.000 – 70.000 Electronics
Higher education Buttons
Two kids More buttons
BMW 3 With carkit

15. Persona
Anneke Keller
“I like the computer
to become part of
my home… to be
shared and used by
the whole family.”

16. Product perspective

17. Product perspective

18. Product perspective

19. People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation

20. People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation

21. People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation

22. People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation

23. People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation

24. Homo Hummeronis

25. Homo Hummeronis

26. Homo Hummeronis

27. Homo Hummeronis

28. Homo Hummeronis

29. Homo Hummeronis

30. Homo Hummeronis

31. Homo Hummeronis

32. Homo Hummeronis

33. Homo Hummeronis

34. Homo Cellularis

35. Homo Cellularis

36. Homo Cellularis

37. Homo Cellularis

38. Homo Cellularis

39. Homo Cellularis

40. Homo Cellularis

41. Homo Cellularis

42. Homo Cellularis

43. Homo Cellularis

44. Homo Cellularis

45. Homo Cellularis

46. Homo Cellularis

47. Conclusion
• Homuncolous as reminders
• Good for product analysis
• Narrative techniques
• Imagine the people for your designs
• It was a pleasure

48. Following Desmet

49. Following Desmet

50. Following Desmet

51. Following Desmet