1. Idea: A renren app that facilities event meeting in China colleges
User size: 20 million college students in China
Serviceable Addressable Market: US$ 100 million
Customer Interviewed: 154
Online Surveyed: 48

2. Yiye Jin
EE MS (candidate)
UI & UX design
Yinan Na
CS MS (candidate)
Client-side development
Anthony Chow
MS&E MS (candidate)
Marketing & Analysis
Junhao Jiang
EE MS (candidate)
System Architecture
Lu Li
MS&E MS (candidate)
Server-side development

3. Canvas #1: A renren app that facilities event meeting in China’ colleges
Test: Event Goer and Host Value Proposition
Test: Sponsors Value Proposition
Key Activities: Product Development, Marketing, Risk Mitigation
Test: Increase value for Event Goers
Pivot Canvas #2: A website that facilitates events organization in China
Test: Event Host Value Proposition
Pivot Canvas #3: A renren app that ranks and reviews all aspects of China
college campus life
Test: User Value Proposition

4. Event Host Event Goer
Name: An Qi Huang
• Junior at Wuhan University, major in
Economics
• Loves music and psychology
• Student leader of Yoga Club
• Organizes weekly yoga sessions
• Wants to attract many event attendants
Name: Yu Zhou Wang
• Junior at Shanghai Jiaotong University,
majoring in EE
• Interested in a variety of sports, street
dancing, music and comics
• Actively finds events on renren.com, BBS
and through word of mouth

5. 5% commission
$100 per year
$200 initial user
acquisition/school

6. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
0
00 0 0 0
00
0

7. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
0
00 0 0 0
00
0
Test: Value Proposition for Event goers/hosts

10. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
68
68
68
0 0 0
00
0
0 0
0
Test: Value Proposition for local businesses

13. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
68
19 19
87
0 0
0
0
00
Key Activities

16. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
68
19 19
87
37
5 8
0
0
29
Aggressive Marketing

19. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
5. Overseas colleges
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
5. Building overseas
Chinese networking
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon” Corps
4. Overseas connection
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info aggregation,
Social influence,
overseas exposure,
inter-college, celebrity
events
Local Businesses:
Exposure to students
by web advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
111
19 19
87
37
5 41
0
0
62
Test: Increase value proposition for event goers

23. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
5. Overseas colleges
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
5. Building overseas
Chinese networking
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon” Corps
4. Overseas connection
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info aggregation,
Social influence,
overseas exposure,
inter-college, celebrity
events
Local Businesses:
Exposure to students
by web advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies

24. China’s Market
Users:
Individual event
hosts
Customer:
F&B/Retail/Entert
ainment Shops
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
Users:
1. Automated Service
Restaurants/Retail
Shops:
1. Automated Service
Targeted Advertisements:
Monthly subscription packages for
advertisement on our site.
1. App design and development
2. Server/Web Hosting
3. Marketing cost
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
1. Customer
Development
2. Product
Development
3. Marketing
Event Hosts:
1. Improve scheduling
2. Time reduction
3. Multi-platform
broadcast
4. Recommendations
for event related
resources
F&B/Retail/Entertain
ment Shops:
1. Targeted
advertisement to
events that will
happen
1. Developer
2. Large user base
on all major SNS
68
19
0 0
00
0
0
0

25. China’s Market
Users:
Individual event
hosts
Customer:
F&B/Retail/Entert
ainment Shops
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
Users:
1. Automated Service
Restaurants/Retail
Shops:
1. Automated Service
Targeted Advertisements:
Monthly subscription packages for
advertisement on our site.
1. App design and development
2. Server/Web Hosting
3. Marketing cost
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
1. Customer
Development
2. Product
Development
3. Marketing
Event Hosts:
1. Improve scheduling
2. Time reduction
3. Multi-platform
broadcast
4. Recommendations
for event related
resources
F&B/Retail/Entertain
ment Shops:
1. Targeted
advertisement to
events that will
happen
1. Developer
2. Large user base
on all major SNS
1. Developer
2. Large user base
on all major SNS
68
19
0 0
00
0
0
0
Test: Value Proposition for Event Hosts

27. Freshmen:
Uncertain about new
environment, want to know
more about courses to take
and which professors are
good
Sophomore:
Care more about
campus events and
social life
Junior:
Worry about next
steps ( jobs, graduate
school, going abroad)
and means to get
them
Senior:
Settled for next steps
in life and wants to
enjoy the rest of
college life (party
places, restaurants,
and other fun places)
Insight: Students have different focus during different stage of their college life.

28. Idea: A website that allows college student to benefit from the wisdom of the crowd
in making decisions that will impact their lives socially and academically, and make
their campus life more colorful.
Product
FoodRetail
Shops
Courses
Jobs/Interns
hips
Campus
Events
…

29. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
5. Overseas colleges
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
5. Building overseas
Chinese networking
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon” Corps
4. Overseas connection
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info aggregation,
Social influence,
overseas exposure,
inter-college, celebrity
events
Local Businesses:
Exposure to students
by web advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies

30. Users :
China college students
Customers :
Local businesses
Users:
1. Make decision based on
wisdom of the crowd
2. Student
discounts/offers/deals
3. Have fun
Local Businesses:
1. Exposure to students
2. Traffic redirect
3. Obtain customer
feedback
Distribution/User
acquisition channel:
1. Renren.com
Sponsored Search:
Local business pay for traffic on cost-per-click (CPC) model
Advertisements:
Monthly subscription packages for advertisement on our site.
Offers/Deals:
Take a percentage cut of offers and deals placed on our site.
Local Businesses:
1. Personal service
Users:
1. Automated Service
1. Renren.com
2. College administration
1. Customer Development
2. Product Development
3. Marketing
1. Large college student
user base in renren.com
2. Content from college
administration
3. Details of local
businesses around
campus
4. Connections to popular
people in colleges
1. App design and development
2. Server/Web Hosting
3. Marketing cost
4. Content acquisition cost
Content channel:
1. BBS
2. College students
3. School Administration
4. Business review sites
0
00 0 0 0
00
0

31. Users :
China college students
Customers :
Local businesses
Users:
1. Make decision based on
wisdom of the crowd
2. Student
discounts/offers/deals
3. Have fun
Local Businesses:
1. Exposure to students
2. Traffic redirect
3. Obtain customer
feedback
Distribution/User
acquisition channel:
1. Renren.com
Sponsored Search:
Local business pay for traffic on cost-per-click (CPC) model
Advertisements:
Monthly subscription packages for advertisement on our site.
Offer/Deals:
Take a percentage cut of offers and deals placed on our site.
Local Businesses:
1. Personal service
Users:
1. Automated Service
1. Renren.com
2. College administration
1. Customer Development
2. Product Development
3. Marketing
1. Large college student
user base in renren.com
2. Content from college
administration
3. Details of local
businesses around
campus
4. Connections to popular
people in colleges
1. App design and development
2. Server/Web Hosting
3. Marketing cost
4. Content acquisition cost
Content channel:
1. BBS
2. College students
3. School Administration
4. Business review sites
0
00 0 0 0
00
0
Test: Value Proposition for College Students

36. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
0
0
00 0 0 0
00
0

37. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
68
0 0 0
00
0
0 0
0

38. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
68
19 19
87
0 0
0
0
00

39. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon”
companies
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info
aggregation, Social
influence
Local Businesses:
Exposure to students
through web
advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
68
19 19
87
37
5 8
0
0
29

40. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
5. Overseas colleges
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
5. Building overseas
Chinese networking
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon” Corps
4. Overseas connection
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info aggregation,
Social influence,
overseas exposure,
inter-college, celebrity
events
Local Businesses:
Exposure to students
by web advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies
68
111
19 19
87
37
5 41
0
0
62

41. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
5. Overseas colleges
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
5. Building overseas
Chinese networking
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon” Corps
4. Overseas connection
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info aggregation,
Social influence,
overseas exposure,
inter-college, celebrity
events
Local Businesses:
Exposure to students
by web advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies

42. China’s Market
Users:
Individual event
hosts
Customer:
F&B/Retail/Entert
ainment Shops
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
Users:
1. Automated Service
Restaurants/Retail
Shops:
1. Automated Service
Targeted Advertisements:
Monthly subscription packages for
advertisement on our site.
1. App design and development
2. Server/Web Hosting
3. Marketing cost
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
1. Customer
Development
2. Product
Development
3. Marketing
Event Hosts:
1. Improve scheduling
2. Time reduction
3. Multi-platform
broadcast
4. Recommendations
for event related
resources
F&B/Retail/Entertain
ment Shops:
1. Targeted
advertisement to
events that will
happen
1. Developer
2. Large user base
on all major SNS
1. Developer
2. Large user base
on all major SNS
68
19
0 0
00
0
0
0

43. China’s Market
Users:
Individual event
hosts
Customer:
F&B/Retail/Entert
ainment Shops
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
Users:
1. Automated Service
Restaurants/Retail
Shops:
1. Automated Service
Targeted Advertisements:
Monthly subscription packages for
advertisement on our site.
1. App design and development
2. Server/Web Hosting
3. Marketing cost
Major SNS:
1. Renren.com
2. Weibo
3. QQgroups
4. Fetion SMS
1. Customer
Development
2. Product
Development
3. Marketing
Event Hosts:
1. Improve scheduling
2. Time reduction
3. Multi-platform
broadcast
4. Recommendations
for event related
resources
F&B/Retail/Entertain
ment Shops:
1. Targeted
advertisement to
events that will
happen
1. Developer
2. Large user base
on all major SNS
19 19
1. Developer
2. Large user base
on all major SNS
87
19
19 0
00
0
0
0

44. China’s Market
Users:
1. Events goers
2. Events Hosts
Customers:
1. Local small
medium
businesses
2. Events Hosts
1. Bid ranking for events
2. Sponsor recommendation
3. Subscription for local businesses
1. Renren.com
2. Campus Map
providers
3. Companies with
established
network with
student body
4. Local “Groupon”
companies
5. Overseas colleges
1. App design and development
2. Server/Web Hosting
3. Marketing
1. Promotion
2. App Development
3. Marketing
4. Early adopter
acquisition
5. Building overseas
Chinese networking
1. Student bodies
connection
2. User base in renren
3. Sponsor base in
“Groupon” Corps
4. Overseas connection
Events Hosts:
Cost reduction,
increased reach,
sponsor matching
Events Goers:
Event info aggregation,
Social influence,
overseas exposure,
inter-college, celebrity
events
Local Businesses:
Exposure to students
by web advertisement,
Attendants analysis
Events Hosts: post-
event feedback and
social connection
Event sponsors: Post-
event feedback
Distribution + user
acquisition:
Renren.com
Sponsor acquisition:
Local “Groupon”
companies

45. Users :
China college students
Customers :
Local businesses
Users:
1. Make decision based on
wisdom of the crowd
2. Student
discounts/offers/deals
3. Have fun
Local Businesses:
1. Exposure to students
2. Traffic redirect
3. Obtain customer
feedback
Distribution/User
acquisition channel:
1. Renren.com
Sponsored Search:
Local business pay for traffic on cost-per-click (CPC) model
Advertisements:
Monthly subscription packages for advertisement on our site.
Offers/Deals:
Take a percentage cut of offers and deals placed on our site.
Local Businesses:
1. Personal service
Users:
1. Automated Service
1. Renren.com
2. College administration
1. Customer Development
2. Product Development
3. Marketing
1. App design and development
2. Server/Web Hosting
3. Marketing cost
4. Content acquisition cost
Content channel:
1. BBS
2. College students
3. School Administration
4. Business review sites
1. Large college student
user base in renren.com
2. Content from college
administration
3. Details of local
businesses around
campus
4. Connections to popular
people in colleges
0
00 0 0 0
00
0

46. Users :
China college students
Customers :
Local businesses
Users:
1. Make decision based on
wisdom of the crowd
2. Student
discounts/offers/deals
3. Have fun
Local Businesses:
1. Exposure to students
2. Traffic redirect
3. Obtain customer
feedback
Distribution/User
acquisition channel:
1. Renren.com
Sponsored Search:
Local business pay for traffic on cost-per-click (CPC) model
Advertisements:
Monthly subscription packages for advertisement on our site.
Offers/Deals:
Take a percentage cut of offers and deals placed on our site.
Local Businesses:
1. Personal service
Users:
1. Automated Service
1. Renren.com
2. College administration
1. Customer Development
2. Product Development
3. Marketing
1. App design and development
2. Server/Web Hosting
3. Marketing cost
4. Content acquisition cost
Content channel:
1. BBS
2. College students
3. School Administration
4. Business review sites
1. Large college student
user base in renren.com
2. Content from college
administration
3. Details of local
businesses around
campus
4. Connections to popular
people in colleges
0
00 16 0 16
00
0