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Chapter 8 ,[object Object],[object Object],[object Object]
AN EVER-Changing Media Landscape ,[object Object],[object Object],[object Object]
AN EVER-Changing Media Landscape ,[object Object],[object Object],[object Object]
Media Mix TV Radio Print Internet Out of Home
Key Media Concepts ,[object Object],[object Object],31/12/09
Key Media Players ,[object Object],[object Object],[object Object],31/12/09
Key Media Players ,[object Object],[object Object],31/12/09
AN EVER-Changing Media Landscape ,[object Object],[object Object]
The Media Plan ,[object Object],[object Object],31/12/09
AN EVER-Changing Media Landscape ,[object Object],[object Object]
AN EVER-Changing Media Landscape ,[object Object],[object Object]
TELEVISION ,[object Object],[object Object],[object Object],[object Object],[object Object]
TELEVISION ,[object Object],[object Object],[object Object]
TELEVISION ,[object Object],[object Object],[object Object]
IPTV ,[object Object],[object Object]
IPTV ,[object Object],[object Object],[object Object]
RADIO ,[object Object],[object Object],[object Object]
PRESS MEDIA  ,[object Object]
THE MOBILE PHONE ,[object Object],[object Object]
THE MOBILE PHONE ,[object Object],[object Object],[object Object],[object Object]
THE MOBILE PHONE ,[object Object],[object Object]
An Information Explosion, On the Go ,[object Object],[object Object],[object Object],[object Object]
THE WORLD-WIDE WEB ,[object Object],[object Object],[object Object]
THE WORLD-WIDE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE WORLD-WIDE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEB.2.0  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-COMMERCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of E-commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Features and Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Features and Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Features and Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE  INTERNET ,[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE  INTERNET ,[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE  INTERNET ,[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE  INTERNET: The BLOG ,[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE  INTERNET: The BLOG ,[object Object],[object Object],[object Object]
THE SOCIAL AND ENTERTAINMENT ROLES OF THE  INTERNET: The BLOG ,[object Object]
Internet advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet advertising ,[object Object],[object Object],[object Object]
Internet advertising ,[object Object],[object Object]
Internet advertising ,[object Object],[object Object],[object Object],[object Object]
Internet advertising ,[object Object],[object Object]
Internet advertising ,[object Object],[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],[object Object]
Viral Marketing ,[object Object],[object Object]
Viral Marketing ,[object Object]
Ad Format: Acceptability and Effectiveness ,[object Object],[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object]
Web Site Design ,[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object],[object Object]
Web Site Design ,[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization International Media Planning ,[object Object]
Organization International Media Planning ,[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object]
Organization International Media Planning ,[object Object],[object Object],[object Object]
A Shift for Marketing ,[object Object],[object Object]
The value of a complete network rises rapidly, but not every link shares the same value
Branding by Domain Name ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding by Domain Name SOURCE:  Bloomberg News/Landov Alternate names should help drive traffic to main site
Enhancing Brand Meaning ,[object Object]
Enhancing Brand Meaning ,[object Object],[object Object]
Enhancing Brand Meaning ,[object Object],[object Object],[object Object],[object Object]
Enhancing Brand Meaning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enhancing Brand Meaning ,[object Object],[object Object],[object Object],[object Object]
Forging Brand Relationships ,[object Object]
Forging Brand Relationships ,[object Object],[object Object]
Forging Brand Relationships ,[object Object],[object Object],[object Object]
Forging Brand Relationships Brands as socially negotiated constructs

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Ibahrine Chapter 8 Culture And Media

  • 1.
  • 2.
  • 3.
  • 4. Media Mix TV Radio Print Internet Out of Home
  • 5.
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  • 8.
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  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. The value of a complete network rises rapidly, but not every link shares the same value
  • 64.
  • 65. Branding by Domain Name SOURCE: Bloomberg News/Landov Alternate names should help drive traffic to main site
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74. Forging Brand Relationships Brands as socially negotiated constructs

Editor's Notes

  1. The media mix is how each media vehicle will be utilized, and at what level, during a given campaign. For most campaigns, marketers will use different media vehicles since no single vehicle is suitable for every customer segment.