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Let’s make things
          easier,
     more effective,
and more pleasant to use!




                            1
What is Humantics?




Training centre for applied   Centre for Usability   Commercial Division
communication technology          Research
           (OTC)                    (CUO)



2/23
What is Humantics’ core business?


   Design optimal user experiences
        by accompanying the development of a new product or
        service from the first brainstorming session to customer
        contact
        by testing and improving your existing product or
        service

   Usability at large…the “PULSE” Approach:

       LIKEABILITY   SOCIABILITY   PLAYABILITY
                                                      PULSE
                     USABILITY

                 FUNCTIONALITY

                 ACCESSIBILITY
3/23
Where do the Humantics services apply?


   Application fields:
       Software
         Standard applications, web applications,
         websites, iDTV, e-mail marketing
       Hardware
         Electronic products (Domotica, DVD
         player,…)
         Industrial applications (digital printing,…)
       Services
         E-mails, forms, invoicing,…
       Prototyping

4/23
What services does Humantics offer?


   User & task analysis
   Information architecture
   Conceptual model and prototyping
   Expert Usability reviews
   Usability testing
   Likeability testing
   Benchmarking
   User centred design & interface design




5/23
Usability testing


   Usability labs of CUO/IBBT

       Stationary lab for optimal comparison
       Portable lab for testing in a real-life environment
       Mobile lab for testing of mobile devices




6/23
Usability testing


   Eye tracking


       Proof of what and how the user percepts a message




7/23
Usability testing


   User testing in a LAB - Why?


          Measured and in-depth results
          Registration and logging of all actions and
          reactions of the users for further analysis
          Convincing material to show issues to
          developers and management




8/23
Bring your application to life…

               give it a PULSE!

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Making Products Easier and More Pleasant to Use

  • 1. Let’s make things easier, more effective, and more pleasant to use! 1
  • 2. What is Humantics? Training centre for applied Centre for Usability Commercial Division communication technology Research (OTC) (CUO) 2/23
  • 3. What is Humantics’ core business? Design optimal user experiences by accompanying the development of a new product or service from the first brainstorming session to customer contact by testing and improving your existing product or service Usability at large…the “PULSE” Approach: LIKEABILITY SOCIABILITY PLAYABILITY PULSE USABILITY FUNCTIONALITY ACCESSIBILITY 3/23
  • 4. Where do the Humantics services apply? Application fields: Software Standard applications, web applications, websites, iDTV, e-mail marketing Hardware Electronic products (Domotica, DVD player,…) Industrial applications (digital printing,…) Services E-mails, forms, invoicing,… Prototyping 4/23
  • 5. What services does Humantics offer? User & task analysis Information architecture Conceptual model and prototyping Expert Usability reviews Usability testing Likeability testing Benchmarking User centred design & interface design 5/23
  • 6. Usability testing Usability labs of CUO/IBBT Stationary lab for optimal comparison Portable lab for testing in a real-life environment Mobile lab for testing of mobile devices 6/23
  • 7. Usability testing Eye tracking Proof of what and how the user percepts a message 7/23
  • 8. Usability testing User testing in a LAB - Why? Measured and in-depth results Registration and logging of all actions and reactions of the users for further analysis Convincing material to show issues to developers and management 8/23
  • 9. Bring your application to life… give it a PULSE!