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Partnering with a Venture Capitalist:
An entrepreneur’s manual




          Alex Brabers, Executive Vice-President Gimv
Why ?
        2
The VC: a rich business partner
                                  3
Aim for Sequoia’s, not Bonzais   4
5
Exit
                           committe                                                    Multiple
                           e                                                           revenues




             Strategic     BoD         Remunerat   Developme                Value      Bus model    Bus model    fun
             committee                 ion         nt                       chain                   2
                                       committee




             VAR                       founders                Developm                scaling                   energy
                           Audit                               ent
                           committe                Technolog   Partners     VP sales                team                           persisten
                           e                       y                                                                               ce




influencer   Channel       Special     Beta        Patents                  CEO        Incentives   VC B-        flexibility       Financial
             partner       interest    customer                VP R&D                               round                          plan
                           group




             Research                  Alpha                   Auditor                 Co-                       Co-lead
             company                   customer                                        investor                  VC
Role                       customer                customer                 VP S&M                  Lead VC                        Communi
model                                                                                                                              cation




    exit     acquisition   reporting   customer    PR agency   Headhunte    lawyer     Product      VC C-        infrastruct       IT
             s                                                 r                       marketing    round        ure




             scorecard                 minutes                 consultant   Partner    Channel      Internatio   ambition
                                                                                       strategy                                6
                                                   Investmen                sales                   nal sales
                           meetings                t banks                                                                         premises
Management
                                    team


                                                             Industry
            Financial                                        Network
            Support
                                 Supporting
                                  Business
                                  Building
                                                            Enabling
           Governance                                     Partnerships



                                     Legal
                                    Support

We only offer our added value to the CEO. We do not impose. He/she decides.   7
Who ?
        8
Diversity of partners




                        9
Diversity of VC’s
 •   International           •   Local
 •   Deep pockets            •   Drip feeding
 •   Team player             •   Individualist
 •   Strategist              •   Financial
 •   Hands-on/hands-with     •   Hands-off
 •   Business building       •   Shareholder
 •   Structured processses   •   Ad hoc
 •   Connected               •   Isolated
 •   Industry insight        •   Generalist
 •   Long term perspective   •   Short term perspective
 •   Tough guys              •   Nice guys
 •   Track record            •   Inexperienced
 •   Successful              •   Unsuccessful
                                                      10
Choosing among the VC’s




                          11
Matching profiles




                    12
How ?
        13
Matching process
Real life      VC life
• Dating       • Initial contact
• Engaging     • Due diligence
• Wedding      • Closing
• Marriage     • Business building
               • Exit




                                     14
Indicative investment process
  Business       Initial    Follow-on      Multiple information      Presentation to
plan sent out   meeting      meeting             requests             full VC team



                              Term sheet        Contract drafting     Signing    Closing



w0         w2          w4       w6              w8      w12                 w15 w16




  KO criteria                                                       Investment memo
   passed             Initial due       Main due diligence              prepared
                 diligence positive          ongoing

                                                                                       15
Due diligence




                16
Due diligence
Product                           Management team
  – Technology                      – Complete & coherent
  – Intellectual Property           – Experience
  – Unique Selling Proposition      – Skills & Potential
    versus Competition              – Ethics

                                  Financials
Market                              – Past financials
  – Existing & target customers     – Forecasts
  – Channels & Partners             – Business model
  – Market potential
                                  Exit potential
                                                            17
Parties involved
             Sponsor: project manager and deal champion
                  Supported by Co-sponsor

Due diligence (internal)           Due diligence (external)
•   Sponsor & Co-sponsor           •   Technical consultant
•   Market analyst                 •   Financial auditor
•   Financial analyst              •   HR auditor
•   Legal counsel                  •   (IP) lawyer
                                   •   Market analyst

                         Decision making
• The full VC team                     Decision
• The advisory board                   Sounding board
• Investment committee                 Quality control

                           Deal execution
• Sponsor / co-sponsor                 Legal counsel / lawyer
                                                                18
The entrepreneur and VC
  as business partners




 A strong combination     19
Questions ?


Alex Brabers
EVP Gimv
alex.brabers@gimv.com
T: +32-3-290.21.65
M: +32-495-21.21.64
www.gimv.com

                              20

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I Minds2009 Alex Brabers (Gimv) Partnering With A Venture Capitalist An Entrepreneur’S Manual

  • 1. Partnering with a Venture Capitalist: An entrepreneur’s manual Alex Brabers, Executive Vice-President Gimv
  • 2. Why ? 2
  • 3. The VC: a rich business partner 3
  • 4. Aim for Sequoia’s, not Bonzais 4
  • 5. 5
  • 6. Exit committe Multiple e revenues Strategic BoD Remunerat Developme Value Bus model Bus model fun committee ion nt chain 2 committee VAR founders Developm scaling energy Audit ent committe Technolog Partners VP sales team persisten e y ce influencer Channel Special Beta Patents CEO Incentives VC B- flexibility Financial partner interest customer VP R&D round plan group Research Alpha Auditor Co- Co-lead company customer investor VC Role customer customer VP S&M Lead VC Communi model cation exit acquisition reporting customer PR agency Headhunte lawyer Product VC C- infrastruct IT s r marketing round ure scorecard minutes consultant Partner Channel Internatio ambition strategy 6 Investmen sales nal sales meetings t banks premises
  • 7. Management team Industry Financial Network Support Supporting Business Building Enabling Governance Partnerships Legal Support We only offer our added value to the CEO. We do not impose. He/she decides. 7
  • 8. Who ? 8
  • 10. Diversity of VC’s • International • Local • Deep pockets • Drip feeding • Team player • Individualist • Strategist • Financial • Hands-on/hands-with • Hands-off • Business building • Shareholder • Structured processses • Ad hoc • Connected • Isolated • Industry insight • Generalist • Long term perspective • Short term perspective • Tough guys • Nice guys • Track record • Inexperienced • Successful • Unsuccessful 10
  • 11. Choosing among the VC’s 11
  • 13. How ? 13
  • 14. Matching process Real life VC life • Dating • Initial contact • Engaging • Due diligence • Wedding • Closing • Marriage • Business building • Exit 14
  • 15. Indicative investment process Business Initial Follow-on Multiple information Presentation to plan sent out meeting meeting requests full VC team Term sheet Contract drafting Signing Closing w0 w2 w4 w6 w8 w12 w15 w16 KO criteria Investment memo passed Initial due Main due diligence prepared diligence positive ongoing 15
  • 17. Due diligence Product Management team – Technology – Complete & coherent – Intellectual Property – Experience – Unique Selling Proposition – Skills & Potential versus Competition – Ethics Financials Market – Past financials – Existing & target customers – Forecasts – Channels & Partners – Business model – Market potential Exit potential 17
  • 18. Parties involved Sponsor: project manager and deal champion Supported by Co-sponsor Due diligence (internal) Due diligence (external) • Sponsor & Co-sponsor • Technical consultant • Market analyst • Financial auditor • Financial analyst • HR auditor • Legal counsel • (IP) lawyer • Market analyst Decision making • The full VC team Decision • The advisory board Sounding board • Investment committee Quality control Deal execution • Sponsor / co-sponsor Legal counsel / lawyer 18
  • 19. The entrepreneur and VC as business partners A strong combination 19
  • 20. Questions ? Alex Brabers EVP Gimv alex.brabers@gimv.com T: +32-3-290.21.65 M: +32-495-21.21.64 www.gimv.com 20