Analyzing market attrativeness

Market attractiveness ,[object Object],[object Object],[object Object]

Analysis of national competitiveness (Porter diamond) 4- Firm strategy, structure, and rivalry Chance Factor conditions Related and supporting industries Demand conditions Govern- ment

Demand conditions in Porter’s diamond ,[object Object],[object Object],[object Object],[object Object],[object Object],4-

Factor conditions in Porter’s diamond ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-

Porter ’s five forces model 4- Market Competitors Intensity of rivalry New entrants Suppliers Buyers Substitutes Market level Industry level

Determinants of market competitiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-

Bargaining power of suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-

Bargaining power of buyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-

Threat of substitutes 4- Buyer ’s willingness to substitute Relative price and performance of substitutes Costs of switching

Factors affecting entry barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],4-

Analyzing market attrativeness

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