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Achieve Business Agility With
    WebSphere Software

     Business Agility In Action
Welcome And Introductions
           Thanks for coming today !!




     Your IBM technical team welcomes you.
               Introductions……..

            Copies of this presentation are available:

Canberra, Sydney & Melbourne – http://ibm.com/events/au/businessagility

Brisbane, Wellington - http://ibm.com/events/au/ba2010
                       01 Achieve Business Agility With WebSphere Software   2
What Is This?

Agility (based on Yoga)
                                               A. Yoga
Transforming people and
processes for flexibility and                  B. A Man trying to fly
growth                                         C. The daily grind
                                               D. Agility




                     01 Achieve Business Agility With WebSphere Software   3
We Are Living In A New Landscape

                        There are one billion transistors per human,
                        each costing one ten-millionth of a cent
Instrumented
                        The information created by a trillion networked
Interconnected          things grows exponentially
Intelligent
                        Algorithms and systems turn mountains of data
                        into actions that make the world Smarter




   Smarter Planet
                 01 Achieve Business Agility With WebSphere Software   4
Interconnected:
       Welcome To The Decade Of Smart


                     2,000,000



                                                 Computers have
                     1,000,000
                                                 moved out of the                                                  “Internet of Things”
Millions of units shipped




                                                     data center




                                                                                                                                                 Source: IDC, SSR and IBM Market Insights
                            500,000
                                                     and into the
                                                           world.
                             10,000




                              5,000




                              1,000          S/360                  IBM PC              World Wide Web




                                      1960     1965   1970   1975       1980     1985       1990       1995        2000   2005    2010    2015

                                                             01 Achieve Business Agility With WebSphere Software                                                                     5
Instrumented, Interconnected, Intelligent:
Need To Get Smarter And More Agile



   Smart supply Intelligent       Smart food            Smart                 Smart energy   Smart retail
   chains       oil field         systems               healthcare            grids
                technologies



   1 Trillion            25 Billion                                10x                 70¢ per $1
  Devices will be        Global trading                      Digital data is           70% on average is
   connected to        systems are under                   projected to grow                spent on
  the internet by       extreme stress,                    tenfold from 2007           maintaining current
       2011            handling billions of                     to 2011.                IT infrastructure
                          market data                                                  versus adding new
                       messages each day                                                   capabilities
                         •
IT infrastructure must grow to meet these demands
      global scope, processing scale, efficiency
                               01 Achieve Business Agility With WebSphere Software                           6
Future Workloads Are Here!
                                                                                                  350B
                        350,000,000,000
Transactions per year




                        262,500,000,000




                        175,000,000,000




                        87,500,000,000




                             120M                             3.65B

                                per month                           per day                       every 15 min
                                            01 Achieve Business Agility With WebSphere Software              7
Requirements For Smarter Planet Solutions

 Software with business agility capability
    Respond quickly to business needs
    Lay a foundation to make smarter business decisions
    Minimize cost and achieve business objectives

 Foundational Software that exploits the hardware
    Transparently leverage massive parallelism
     − Multi thread exploitation
     − Near linear clustering
     − Virtualization and consolidation

 Software that runs on heterogeneous platforms and is integrated
    Leverage current business investments

                      01 Achieve Business Agility With WebSphere Software   8
Organizations Face the Challenge of
Accelerating Market Shifts

      Rising consumer expectations compel
     improvements in speed and
     personalization

      Rapid swings in economic and
     commodity markets highlight lack of
     adaptability

      Lower barriers to entry in a digital, flat
     world, enable fast and easy access by
     new competitors

    How do businesses evolve to adapt and respond dynamically?
9
                         01 Achieve Business Agility With WebSphere Software   9
The Perceived Business Network
     Example:
     Insurance                                       Auto
       Carrier         Internal                   Insurance
                      Employees                      LOB




                 Commercial
                  Insurance
                     LOB




                                                  Home
                                                Insurance
                                                   LOB



10
                   01 Achieve Business Agility With WebSphere Software   10
…Is Significantly Broader………..
     Which Requires Business Agility

                       Agents &                                                            Partners &
                       Producers                                                           Re-insurers



                                                     Insurance
                                                       Carrier
                                                   Internal     Auto
                                                  Employees     LOB




                     Consumers                  Commercial
                                                   LOB
                                                                                       Consumers


                                                               Home
                                                               LOB

                                                                                                           DMV

       Financial             Outsourced/
      Institutions              BPO
                               Service
                              Providers
                                                                                               3rd Party     Govern-
                                                                                               Services       ment



11
                                 01 Achieve Business Agility With WebSphere Software                               11
Achieving A Dynamic Business Network
Presents Challenges



      3%                            68%                                          85%
 of companies report      of executives report that                          of CEOs require more
 they have achieved       integration challenges                               visibility into their
“process excellence”        impede collaborative                                   businesses
                         relationships with partners




   Most businesses are restrained by organizational silos
                         and rigid IT systems
                       01 Achieve Business Agility With WebSphere Software                             12
…And Tremendous Opportunities



                                                                               A retailer gained real-time
        A large bank            An air freight company                         inventory visibility across
     reduced redundant             reduced partner                             500+ outlets and reduced
     process activities by       integration time by                           data integration costs by


        60%                             50%                                          20%


13
                             01 Achieve Business Agility With WebSphere Software                         13
The IBM Architecture That Addresses This
Challenge




14
             01 Achieve Business Agility With WebSphere Software   14
IBM Is The Undisputed Industry Leader In
SOA

Largest Customer Base                                                     Strongest Ecosystem
with Smartest Outcomes                                                     7420 SOA community
 13,000+ Customers                                                         business partners
                                                                             Up 48% Year to Year




  Unparalleled expertise and investment
   - Trusted thought leadership and guidance
   - Trained IBM SOA community over 100K
   - Broadest, Deepest portfolio of offerings
   - Over $1B USD Invested each year in SOA
   - More than 700 WebSphere patents and over 6,700 SOA developers

                    01 Achieve Business Agility With WebSphere Software                       15
IBM Is The Undisputed Industry Leader In
BPM
                                                                  Market Leader
 Most Customers
                                                                      Market Leading Products
  Over 5000 BPM customers
  and growing                                                         Deep Industry Knowledge
                                                                      and pre-built assets
  Largest Marketshare
  (Gartner Dataquest)                                                         Leader in setting
                                                                              industry-wide standards




        Global Reach
          - Largest Partner Ecosystem with over 2500 partners
          - Customers in over 30 countries

                        01 Achieve Business Agility With WebSphere Software                       16
Business Agility Best Practices
  Discover Insights that enable innovation
                            Enhance awareness and understanding
                            across processes and ecosystems



  Maximize the value of business interactions
                            Access rich information and applications
                            at the right time and in the right context


  Optimize productivity and resources
                            Broadly flexibly and continuously automate
                            and govern processes



                   01 Achieve Business Agility With WebSphere Software   17
IBM Business Agility Solutions
  Discover Insights that enable innovation
        - IBM BPM BlueWorks
        - IBM BPM Blueprint (Lombardi Blueprint)
        - IBM WebSphere Business Modeler
        - IBM WebSphere Content Packs

  Maximize the value of business interactions
        - IBM WebSphere Lombardi Edition (Teamworks)
        - Cast Iron Systems
        - IBM WebSphere ILOG BRMS
        - IBM WebSphere Dynamic Process Edition (DPE)
        - IBM WebSphere ESB, MQ, DataPower

  Optimize productivity and resources
        - IBM WebSphere Dynamic Process Edition (DPE)
        - WebSphere Services Repository and Registry (WSRR)
        - IBM WebSphere ILOG ODM Enterprise
                    01 Achieve Business Agility With WebSphere Software   18
In 2010 IBM’s Power Systems Bring
 Massive Parallelism Mainstream

                                                                                                                    POWER7
                                                                                                                   4 threads/core
                                                                                                                    8 cores/chip
                                                                                                                 32* sockets/server
                                                                                                              1024* threads

Threads
                                                                      POWER5                     POWER6
                                                                2 threads/core                  2 threads/core
                              POWER4                             2 cores/chip                    2 cores/chip
                           1 thread/core                      32 sockets/server               32 sockets/server
                            2 cores/chip                      128 threads                     128 threads
                         16 sockets/server
                          32 threads




                          2001                                           2004                          2007                            2010
                         180 nm                                         130 nm                        65 nm                           45 nm
   *Statement of Direction, currently max 256 threads and 64 cores.

                                                           01 Achieve Business Agility With WebSphere Software                                19
WebSphere Runs On Many Platforms, But
Is Optimized For Power Systems
       IBM Software on IBM POWER7-based servers.


      IBM Software                      Application
 automatically exploits
the threads available on               IBM Software
  POWER7 to optimize
                                        AIX, Linux, i
performance and deliver
        best value




        Result:
                                                                Dell         Sun
  Better performance,                                                              HP
                                       POWER7
     Lower Costs

                       01 Achieve Business Agility With WebSphere Software              20
Key IBM Software That Has Been Optimized For
POWER7 To Meet Smarter Planet Challenges
  WebSphere (WAS) – 85% Performance Improvements

  DB2 – 19x Performance Improvement

  DB2 PureScale – Near Linear Scaling to 128 Nodes
    64 nodes = 95% of linear
    128 nodes = 84% of linear

  Rational Compilers – 20% Improvements
    Application performance
    Need to re-compile for POWER7

        Additional Optimizations in Progress
                  01 Achieve Business Agility With WebSphere Software   21
Introducing Service Oriented Finance –
They Want To Become Agile
 Service Oriented Finance (SOF) is a bank with branches located
 in over 50 countries
                                                      Great, she just cut my
                                                      budget last week, and
     We need to change and be                         now this! I need a
     smarter about the way we do                      vacation.
     business in 2010 and beyond!




          Service Oriented Finance
                    CEO
                                                                  Service Oriented Finance
                                                                            CIO
                        01 Achieve Business Agility With WebSphere Software                  22
Demo: Today’s LIVE Environment

  IBM Solutions                                                    Competitors
   WebSphere Integration Developer
                                                                     Oracle Application Server
   WebSphere Process Server                                          JBoss EAP V5.0
   WebSphere ESB                                                     Microsoft BizTalk
   WebSphere Message Broker                                          Oracle Service Bus
   WebSphere Services Registry & Repository
   WebSphere Virtual Enterprise
   WebSphere Cloud Appliance
   BPM Blueprint (Lombardi Blueprint)
   WebSphere Lombardi Edition (Teamworks)


                                20 VMWare Images

IBM ThinkPad                                                                               IBM ThinkPad
  3GB RAM                                                                                    3GB RAM


                              01 Achieve Business Agility With WebSphere Software                         23
Today’s Agenda
Title
01 – Achieve Business Agility With WebSphere Software

02 – Respond Quickly To Changing Business Needs – Business Process Management (BPM)

                                                  -- BREAK --
03 – Make Smarter Business Decisions – ILOG Business Rule Management System (BRMS)

04 – Build Your Business Processes On A Solid Foundation – WebSphere Application Server

                                                  -- LUNCH --

05 – Build A Flexible Application Infrastructure Environment – WebSphere Connectivity Solutions

                                                  -- BREAK --

06 - Take your infrastructure to the next level of agility and cost savings - Dynamic Application
        Infrastructure
07 – Accelerate Results – How to Get Started



                                 01 Achieve Business Agility With WebSphere Software                24

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Achieve Business Agility With Web Sphere Software

  • 1. Achieve Business Agility With WebSphere Software Business Agility In Action
  • 2. Welcome And Introductions Thanks for coming today !! Your IBM technical team welcomes you. Introductions…….. Copies of this presentation are available: Canberra, Sydney & Melbourne – http://ibm.com/events/au/businessagility Brisbane, Wellington - http://ibm.com/events/au/ba2010 01 Achieve Business Agility With WebSphere Software 2
  • 3. What Is This? Agility (based on Yoga) A. Yoga Transforming people and processes for flexibility and B. A Man trying to fly growth C. The daily grind D. Agility 01 Achieve Business Agility With WebSphere Software 3
  • 4. We Are Living In A New Landscape There are one billion transistors per human, each costing one ten-millionth of a cent Instrumented The information created by a trillion networked Interconnected things grows exponentially Intelligent Algorithms and systems turn mountains of data into actions that make the world Smarter Smarter Planet 01 Achieve Business Agility With WebSphere Software 4
  • 5. Interconnected: Welcome To The Decade Of Smart 2,000,000 Computers have 1,000,000 moved out of the “Internet of Things” Millions of units shipped data center Source: IDC, SSR and IBM Market Insights 500,000 and into the world. 10,000 5,000 1,000 S/360 IBM PC World Wide Web 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 01 Achieve Business Agility With WebSphere Software 5
  • 6. Instrumented, Interconnected, Intelligent: Need To Get Smarter And More Agile Smart supply Intelligent Smart food Smart Smart energy Smart retail chains oil field systems healthcare grids technologies 1 Trillion 25 Billion 10x 70¢ per $1 Devices will be Global trading Digital data is 70% on average is connected to systems are under projected to grow spent on the internet by extreme stress, tenfold from 2007 maintaining current 2011 handling billions of to 2011. IT infrastructure market data versus adding new messages each day capabilities • IT infrastructure must grow to meet these demands global scope, processing scale, efficiency 01 Achieve Business Agility With WebSphere Software 6
  • 7. Future Workloads Are Here! 350B 350,000,000,000 Transactions per year 262,500,000,000 175,000,000,000 87,500,000,000 120M 3.65B per month per day every 15 min 01 Achieve Business Agility With WebSphere Software 7
  • 8. Requirements For Smarter Planet Solutions Software with business agility capability Respond quickly to business needs Lay a foundation to make smarter business decisions Minimize cost and achieve business objectives Foundational Software that exploits the hardware Transparently leverage massive parallelism − Multi thread exploitation − Near linear clustering − Virtualization and consolidation Software that runs on heterogeneous platforms and is integrated Leverage current business investments 01 Achieve Business Agility With WebSphere Software 8
  • 9. Organizations Face the Challenge of Accelerating Market Shifts Rising consumer expectations compel improvements in speed and personalization Rapid swings in economic and commodity markets highlight lack of adaptability Lower barriers to entry in a digital, flat world, enable fast and easy access by new competitors How do businesses evolve to adapt and respond dynamically? 9 01 Achieve Business Agility With WebSphere Software 9
  • 10. The Perceived Business Network Example: Insurance Auto Carrier Internal Insurance Employees LOB Commercial Insurance LOB Home Insurance LOB 10 01 Achieve Business Agility With WebSphere Software 10
  • 11. …Is Significantly Broader……….. Which Requires Business Agility Agents & Partners & Producers Re-insurers Insurance Carrier Internal Auto Employees LOB Consumers Commercial LOB Consumers Home LOB DMV Financial Outsourced/ Institutions BPO Service Providers 3rd Party Govern- Services ment 11 01 Achieve Business Agility With WebSphere Software 11
  • 12. Achieving A Dynamic Business Network Presents Challenges 3% 68% 85% of companies report of executives report that of CEOs require more they have achieved integration challenges visibility into their “process excellence” impede collaborative businesses relationships with partners Most businesses are restrained by organizational silos and rigid IT systems 01 Achieve Business Agility With WebSphere Software 12
  • 13. …And Tremendous Opportunities A retailer gained real-time A large bank An air freight company inventory visibility across reduced redundant reduced partner 500+ outlets and reduced process activities by integration time by data integration costs by 60% 50% 20% 13 01 Achieve Business Agility With WebSphere Software 13
  • 14. The IBM Architecture That Addresses This Challenge 14 01 Achieve Business Agility With WebSphere Software 14
  • 15. IBM Is The Undisputed Industry Leader In SOA Largest Customer Base Strongest Ecosystem with Smartest Outcomes 7420 SOA community 13,000+ Customers business partners Up 48% Year to Year Unparalleled expertise and investment - Trusted thought leadership and guidance - Trained IBM SOA community over 100K - Broadest, Deepest portfolio of offerings - Over $1B USD Invested each year in SOA - More than 700 WebSphere patents and over 6,700 SOA developers 01 Achieve Business Agility With WebSphere Software 15
  • 16. IBM Is The Undisputed Industry Leader In BPM Market Leader Most Customers Market Leading Products Over 5000 BPM customers and growing Deep Industry Knowledge and pre-built assets Largest Marketshare (Gartner Dataquest) Leader in setting industry-wide standards Global Reach - Largest Partner Ecosystem with over 2500 partners - Customers in over 30 countries 01 Achieve Business Agility With WebSphere Software 16
  • 17. Business Agility Best Practices Discover Insights that enable innovation Enhance awareness and understanding across processes and ecosystems Maximize the value of business interactions Access rich information and applications at the right time and in the right context Optimize productivity and resources Broadly flexibly and continuously automate and govern processes 01 Achieve Business Agility With WebSphere Software 17
  • 18. IBM Business Agility Solutions Discover Insights that enable innovation - IBM BPM BlueWorks - IBM BPM Blueprint (Lombardi Blueprint) - IBM WebSphere Business Modeler - IBM WebSphere Content Packs Maximize the value of business interactions - IBM WebSphere Lombardi Edition (Teamworks) - Cast Iron Systems - IBM WebSphere ILOG BRMS - IBM WebSphere Dynamic Process Edition (DPE) - IBM WebSphere ESB, MQ, DataPower Optimize productivity and resources - IBM WebSphere Dynamic Process Edition (DPE) - WebSphere Services Repository and Registry (WSRR) - IBM WebSphere ILOG ODM Enterprise 01 Achieve Business Agility With WebSphere Software 18
  • 19. In 2010 IBM’s Power Systems Bring Massive Parallelism Mainstream POWER7 4 threads/core 8 cores/chip 32* sockets/server 1024* threads Threads POWER5 POWER6 2 threads/core 2 threads/core POWER4 2 cores/chip 2 cores/chip 1 thread/core 32 sockets/server 32 sockets/server 2 cores/chip 128 threads 128 threads 16 sockets/server 32 threads 2001 2004 2007 2010 180 nm 130 nm 65 nm 45 nm *Statement of Direction, currently max 256 threads and 64 cores. 01 Achieve Business Agility With WebSphere Software 19
  • 20. WebSphere Runs On Many Platforms, But Is Optimized For Power Systems IBM Software on IBM POWER7-based servers. IBM Software Application automatically exploits the threads available on IBM Software POWER7 to optimize AIX, Linux, i performance and deliver best value Result: Dell Sun Better performance, HP POWER7 Lower Costs 01 Achieve Business Agility With WebSphere Software 20
  • 21. Key IBM Software That Has Been Optimized For POWER7 To Meet Smarter Planet Challenges WebSphere (WAS) – 85% Performance Improvements DB2 – 19x Performance Improvement DB2 PureScale – Near Linear Scaling to 128 Nodes 64 nodes = 95% of linear 128 nodes = 84% of linear Rational Compilers – 20% Improvements Application performance Need to re-compile for POWER7 Additional Optimizations in Progress 01 Achieve Business Agility With WebSphere Software 21
  • 22. Introducing Service Oriented Finance – They Want To Become Agile Service Oriented Finance (SOF) is a bank with branches located in over 50 countries Great, she just cut my budget last week, and We need to change and be now this! I need a smarter about the way we do vacation. business in 2010 and beyond! Service Oriented Finance CEO Service Oriented Finance CIO 01 Achieve Business Agility With WebSphere Software 22
  • 23. Demo: Today’s LIVE Environment IBM Solutions Competitors WebSphere Integration Developer Oracle Application Server WebSphere Process Server JBoss EAP V5.0 WebSphere ESB Microsoft BizTalk WebSphere Message Broker Oracle Service Bus WebSphere Services Registry & Repository WebSphere Virtual Enterprise WebSphere Cloud Appliance BPM Blueprint (Lombardi Blueprint) WebSphere Lombardi Edition (Teamworks) 20 VMWare Images IBM ThinkPad IBM ThinkPad 3GB RAM 3GB RAM 01 Achieve Business Agility With WebSphere Software 23
  • 24. Today’s Agenda Title 01 – Achieve Business Agility With WebSphere Software 02 – Respond Quickly To Changing Business Needs – Business Process Management (BPM) -- BREAK -- 03 – Make Smarter Business Decisions – ILOG Business Rule Management System (BRMS) 04 – Build Your Business Processes On A Solid Foundation – WebSphere Application Server -- LUNCH -- 05 – Build A Flexible Application Infrastructure Environment – WebSphere Connectivity Solutions -- BREAK -- 06 - Take your infrastructure to the next level of agility and cost savings - Dynamic Application Infrastructure 07 – Accelerate Results – How to Get Started 01 Achieve Business Agility With WebSphere Software 24