Get 3 rules for how to achieve perfect omni-channel fulfillment and give your customer what they want, where & when they want it. Read The Forrester Wave: Omnichannel Order Management, Q3 2016: https://www-01.ibm.com/marketing/iwm/dre/signup?source=mrs-form-5237&S_PKG=ov51556

1. Perfect your delivery.
Delight your customers.
Every time.
3 Rules for
Omni-Channel
Fulfillment

2. pre-purchase post-purchase
purchase
Omni-channel means:
that your customers can start to
engage with your brand at any channel
seamlessly navigate all combinations
of channels throughout all phases of
the order lifecycle:

3. The question is:
How to achieve perfect
omni-channel fulfillment?

4. Give customers exactly
what they want, where
and when they want it.
The question is:
How to achieve perfect
omni-channel fulfillment?

5. Ask yourself if you
are omni-channel.
Are you losing sales because you aren’t
sure where all of your inventory is?
Are your profits out the door
because of returns?
Can your customers buy, pick up,
and return wherever they want?

6. Rule #1
Streamline execution with a single
view of all orders and inventory
across the entire fulfillment network.
Deliver the perfect order every time
by linking inventory with demand.

7. 73% of consumers
stated that they are likely or very
likely to visit a local store if the retailer
provides in-store product availability...
compared to 36% of consumers
who would visit a store if no
inventory information was
available online.
Forrester Consulting, “Customer Desivers Vs. Retailer Capabilities:
Minding the Omni-Channel Commerce Gap.”
January 2014

8. Rule #2
Enable customers to order and
receive from any channel and get
a committed fulfillment promise.
Deliver more orders faster by shipping
from stores, suppliers, and distribution
centers.
Exceed expectations when customers
can buy online and pick up in store.

9. 61% of consumers
will take advantage of in-store
pick up of an online or mobile
purchase...
50% of consumers will buy
additional merchandise while
in the store.
Source: IBV U.S. Consumer Study, IBM; Q37

10. Rule #3
Leverage your store network to service
customers with flexible return scenarios
across all channels.
Make it easy for customers to buy
and return anywhere – without losing
money on returns.

11. 75% of consumers
consider it important to be able to
return online purchases to the store.
Source: IBV U.S. Consumer Study, IBM; Q37

12. The Answer:
IBM Watson Commerce
Omni-channel Fulfillment Solutions
enable your business to:
Fill more orders with accurate
omni-channel inventory visibility.
Streamline returns to get product
back on the shelf faster.
Make it easy for your customers to do
business with you across all channels.

13. Looking for the right partner for
omni-channel order management?
Find out more about
IBM Watson Order Management