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The Impact of Mobile First on BPM
Pundarik Ranchhod, Head of Process and
Mobile Ascendant

IBM Smarter Business Conference 2013,
Stockholm

© 2013 IBM Corporation
Context Aware Apps: The Impact
of Mobile First on BPM
Pundarik Ranchhod,
IBM Smarter Business, 2013, Stockholm

IBM Smarter Business Conference 2013,
Stockholm
Introduction
•

Pundarik Ranchhod

•

Process & Mobile Practice
•

•

Europe

Ascendant, London, UK

IBM Smarter Business Conference 2013,
Stockholm
Have you extended processes
to Mobile?

IBM Smarter Business Conference 2013,
Stockholm
Agenda
Introduction
Mobile First

Context
Impact on BPM
Questions & Close
IBM Smarter Business Conference 2013,
Stockholm
900,000 Apps for Apple

IBM Smarter Business Conference 2013,
Stockholm
Consumer Driven

IBM Smarter Business Conference 2013,
Stockholm
What is Mobile First?
“Google programmers
are doing work on
mobile applications
first, because they are
better apps and that's
what top programmers
want to develop.”
– Eric Schmidt, Google
CEO at MWC 2010

IBM Smarter Business Conference 2013,
Stockholm
What is Mobile First?

IBM Smarter Business Conference 2013,
Stockholm
Approach

IBM Smarter Business Conference 2013,
Stockholm
Systems of Engagement

http://www.aiim.org/futurehistory
Geoffrey Moore, 2011

IBM Smarter Business Conference 2013,
Stockholm
Record and Engagement

IBM Smarter Business Conference 2013,
Stockholm
IBM Smarter Business Conference 2013,
Stockholm
Agenda
Introduction
Mobile First

Context
Impact on BPM
Questions & Close
IBM Smarter Business Conference 2013,
Stockholm
Context
Power to change behaviour

BPM Repository

IBM Smarter Business Conference 2013,
Stockholm
Context
Habit forming

BPM Repository

IBM Smarter Business Conference 2013,
Stockholm
Context

Relevant
BPM Repository

IBM Smarter Business Conference 2013,
Stockholm
Context
Conference Attributes
Great location
Relevant content
Interesting people
Wifi
Good food & drinks

IBM Smarter Business Conference 2013,
Stockholm
Context
Outcomes
Met new people
Educated
Motivated
Found that Malbec wine!

IBM Smarter Business Conference 2013,
Stockholm
Context
Attributes
Great location
Relevant content
Interesting
people
Wifi
Good food &
drinks

IBM Smarter Business Conference 2013,
Stockholm

Outcomes

???

Met new people
Educated
Motivated
Found that Malbec wine!
Value & Context
Attributes

You

Outcomes

“Customers implicitly design themselves
and their contexts to co-create value
with the firm.”
- Value & Worth: Creating new markets in the
digital economy by Irene Ng

IBM Smarter Business Conference 2013,
Stockholm
Agenda
Introduction
Mobile First

Context
Impact on BPM
Questions & Close
IBM Smarter Business Conference 2013,
Stockholm
Impact on Business
Process success with Apps
Context drives

BPM Repository

IBM Smarter Business Conference 2013,
Stockholm
Impact on Business
Process

Business Process is all about context!

IBM Smarter Business Conference 2013,
Stockholm
Impact on Business
Process
Sequence of tasks easily
changed
Meta data about process
stored
e.g. Data Types, Activity, UI

Client process modeling

IBM Smarter Business Conference 2013,
Stockholm
Engagement
Systems of Engagement
Require coordination
Interaction through activities
Activities assigned a context

Forester Research

IBM Smarter Business Conference 2013,
Stockholm
Welcome to My World

IBM Smarter Business Conference 2013,
Stockholm
Pundarik.ranchhod@atech.com
@pkiddo

IBM Smarter Business Conference 2013,
Stockholm

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