Fishing is all about right technique, tools and good timing. Miika Malinen, Director Online Business from Happyangler.se tells how they lure and catch the right fish by creating unique content and harnessing social networks. Fishing guide Kristian Keskitalo ( www.bigcatch.se ) gives examples how increased knowledge about fishing leads to more business/sold fishing equipment. Presenter: Miika Malinen, Director Online Business. Hong Kong Import Ltd. Mer från dagen på http://bit.ly/sb13se

1. How to get the customer on the
hook?
Miika Malinen & Kristian Keskitalo
Happy Angler
© 2013 IBM Corporation

2. How to get the customer on the hook?
Miika Malinen,
Happy Angler
Kristian
Keskitalo, Happy
Angler Pro,
Bigcatch.se

3. Hong Kong Department Store
Hong Kong has 26 general department stores in Finland (135 million €
revenue)
Garden
Tools
Fishing
Household
supplies
Electricity &
HVAC
Construction &
hardware
Leisure
Technochemical
products
Grocery
Toys & paper
products
Automotive
equipment
Clothing
Electronics
Pet products
Decoration
Home
appliances
Books &
magazines
Footwear &
bags
► Hong Kong own brands
► Excellent price vs. quality seasonal and campaign products
Tobacco
products
Other
equipment

4. This is Happy Angler
•
Happy Angler is the largest fishing specialized online store in
Scandinavia with a vision to become largest in Europe.
•
We have localized online stores in Sweden, Finland and Russia
•
We want to help anglers to succeed in fishing and make fishing an
experience for them.
•
Happy Angler online store is a place where people share their
successes, failures and experiences.

5. Finland is a country of
thousands of lakes and islands
–
187 888 lakes and 500 000
summer houses by the lakes

6. 2 million fishermen out of 5
million population
only 100,000 really knows
how to catch a fish!?

7. Social Commerce Business idea
Knowledge
100 000
hardcore
fishermen
1900 000
”ordinary”
Fishermen
Lots of commercial
potential
Hardcore fishing guys know how
to catch a fish. Let them help
and teach others who don’t know
how to do it.
Give them an interesting place
where they can share their
knowledge and where is
interesting assortment for them
Make it easier for people to start fishing
This way we expand our business potential

8. Kristian Keskitalo / Examples
Fishing guide Kristian
Keskitalo (www.bigcatch.se)
gives examples how
increased knowledge about
fishing leads to more
business/sold fishing
equipment

9. The Start – how we built our
online store together with
fishermen

10. How do we help?
Teaching materials
Live help
Automatic product suggestions
Ratings and reviews
Ask & Answer
Demo

17. Thank you!
Questions?
Contact us:
miika.malinen@happyangler.se
kristian@bigcatch.se