Mobile is everywhere, and that brings challenges and possibilities for your business. During this talk we will look at these challenges and possibilities and the decisions that need to be taken upon. This talk is mainly aimed at business managers and decision makers, but also shows a lot of insightful things to developers who want to start working with mobile technologies.

1. Mobile is everywhere
Martin de Keijzer
March 14, Vlissingen The Netherlands

2. Introduction
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3. About me
Martin de Keijzer
Dutch web developer
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@Martin1982
PHPBenelux Board Member
Mobile specialist for Ibuildings
http://www.martindekeijzer.nl

4. Mobile is everywhere!
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5. 5

6. 6

7. 7

8. 8

9. 9

10. Who has a smartphone?
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11. 11

12. Who has a tablet?
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13. 13

14. Your brand can be
everywhere!
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15. Your connection to the mobile world
Apps
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16. Apps
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17. I got an idea
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18. Possibilities
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19. Choose your options
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20. Tip
Your app should do just 1
thing!
And it needs to do it very well!!!
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21. Business apps
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Focusses on getting
a task done.

22. (Social) News Apps
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Focus on sharing
information.
Functionality and
design are equally
important.

23. Games
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Strong focus on design
and entertainment

24. Tip: User Experience is king!
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A questionable UX design

25. Tip 1: User Experience is king!
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A questionable UX design

26. Many platforms for many budgets
Platforms
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27. So many platforms
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28. There’s more
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29. “We support all platforms”
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30. New kids on the block
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31. Legacy devices
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Apple is fairly safe

32. Legacy devices
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33. Legacy devices
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source: http://developer.android.com/about/dashboards/index.html

34. Tip
Support what you can afford.
In terms of BYOD; make a device scope policy
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35. Choosing the right underlying technology
Technologies
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36. Native development
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37. Web apps
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38. Hybrid apps
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39. The battle
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40. Powers and weaknesses
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41. Getting your app in the wild
Distributing
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42. App stores
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43. Private distribution
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Apple closed environment
Android .apk file links

44. Safe data
Security
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45. Encrypt data
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46. Constrain access
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47. Hardware tokens for extremely sensitive data
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48. Do not store sensitive data on devices
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49. How hardware will help
Hardware
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50. Common sensors / built-in features
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51. Multitouch
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52. Call
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53. Text messaging
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54. Location
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55. NFC
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56. Vibration
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57. Contact lists
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58. Camera
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59. Bluetooth
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60. In conclusion
Mobile & BYOD
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61. So many people, so many devices
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62. Decide on the possibilities that count
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63. 63

64. QUESTIONS
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65. mdkeijzer@ibuildings.nl
@Martin1982
Thank you for listening