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MEDIA ADVISORY
  CALIFORNIA HISPANIC CHAMBERS OF COMMERCE (CHCC) ANNUAL
  CONVENTION TO INCLUDE AN ENTERTAINMENT FINANCING TRACK
      FEATURING ENTERTAINMENT EXPERTS AND EXECUTIVES



WHAT:    The 30th Annual California Hispanic Chambers of Commerce Annual Convention
         will feature an Entertainment Financing and pitch track organized by the Access
         to Entertainment Capital (AEC) Committee that will bring together top
         entertainment business executives, Senators and influential leaders in the United
         States to discuss the past, present and future of the Latino entertainment
         business.

         The importance of the Hispanic market to the entertainment industry is
         highlighted by recent statistics. According to Reuters, Hispanics accounted for 46
         percent of ticket-buyers of "Fast & Furious" on opening weekend and gave the
         picture the top spot at the box office. In the United States and Canada, the
         picture earned $72.5 million during its first three days, smashing "Monsters vs.
         Aliens'" week-old record for the best opening of the year.

         About 1,000 people, most of them Latino business men and women, will
         converge for three days on the US Grant Hotel in San Diego to attend more than
         50 presentations, exhibits and business seminars, as well as to take advantage
         of contracting opportunities and meet with major financial institutions. One track
         of presentations will be dedicated exclusively to entertainment financing and will
         include a pitch by producers to funding professionals.


WHEN:    Friday, August 21, 2009, from 10:30 a.m. through 3 p.m.
         As the AEC official event, Senator Ron S. Calderon will open the entertainment
         track at 10:30 a.m. and share what the Governor’s office is doing to keep
         entertainment jobs in California. A second session starts at 11:00 a.m. and puts
         together leading entertainment investors who will share how they select projects.
         At 2 p.m. after lunch, we will hold a pitch session, during which selected
         producers will pitch their projects to our panel of investors.


WHERE:   US Grant Hotel
         800-237-5029
         326 Broadway
         San Diego, CA 92101
         Media check-in next is to the general registration in the front lobby.


         Continue…




                                    Page 1 of 2
WHO:       Speakers include:
           Senator Ron S. Calderon, Co-Chair of the Art and Entertainment Committee for
           the State of California; Alexis Garcia an agent in the independent packaging
           group with the William Morris Agency, where he identifies and works with
           international financiers, producers, and filmmakers; Christopher Petzel, media
           entrepreneur and CEO of Northwind Capital, an investment banking advisory and
           private equity boutique with a focus on the entertainment and media industries;
           Jeffrey Andrick, Founder/Owner, XL.Ent Media Group, an investor who has
           financed a large number of Motion Pictures of varying sizes and genres,
           including major studio releases and independent projects. Other speakers TBA.

           In addition to the above speakers, other business, community and political
           leaders will be available for media interviews.


CONTACT:   Ivan Cevallos
           626-374-6819
           ivan@ethosagency.com




                                     Page 2 of 2

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Access to Entertainment Capital Conference & Pitch

  • 1. MEDIA ADVISORY CALIFORNIA HISPANIC CHAMBERS OF COMMERCE (CHCC) ANNUAL CONVENTION TO INCLUDE AN ENTERTAINMENT FINANCING TRACK FEATURING ENTERTAINMENT EXPERTS AND EXECUTIVES WHAT: The 30th Annual California Hispanic Chambers of Commerce Annual Convention will feature an Entertainment Financing and pitch track organized by the Access to Entertainment Capital (AEC) Committee that will bring together top entertainment business executives, Senators and influential leaders in the United States to discuss the past, present and future of the Latino entertainment business. The importance of the Hispanic market to the entertainment industry is highlighted by recent statistics. According to Reuters, Hispanics accounted for 46 percent of ticket-buyers of "Fast & Furious" on opening weekend and gave the picture the top spot at the box office. In the United States and Canada, the picture earned $72.5 million during its first three days, smashing "Monsters vs. Aliens'" week-old record for the best opening of the year. About 1,000 people, most of them Latino business men and women, will converge for three days on the US Grant Hotel in San Diego to attend more than 50 presentations, exhibits and business seminars, as well as to take advantage of contracting opportunities and meet with major financial institutions. One track of presentations will be dedicated exclusively to entertainment financing and will include a pitch by producers to funding professionals. WHEN: Friday, August 21, 2009, from 10:30 a.m. through 3 p.m. As the AEC official event, Senator Ron S. Calderon will open the entertainment track at 10:30 a.m. and share what the Governor’s office is doing to keep entertainment jobs in California. A second session starts at 11:00 a.m. and puts together leading entertainment investors who will share how they select projects. At 2 p.m. after lunch, we will hold a pitch session, during which selected producers will pitch their projects to our panel of investors. WHERE: US Grant Hotel 800-237-5029 326 Broadway San Diego, CA 92101 Media check-in next is to the general registration in the front lobby. Continue… Page 1 of 2
  • 2. WHO: Speakers include: Senator Ron S. Calderon, Co-Chair of the Art and Entertainment Committee for the State of California; Alexis Garcia an agent in the independent packaging group with the William Morris Agency, where he identifies and works with international financiers, producers, and filmmakers; Christopher Petzel, media entrepreneur and CEO of Northwind Capital, an investment banking advisory and private equity boutique with a focus on the entertainment and media industries; Jeffrey Andrick, Founder/Owner, XL.Ent Media Group, an investor who has financed a large number of Motion Pictures of varying sizes and genres, including major studio releases and independent projects. Other speakers TBA. In addition to the above speakers, other business, community and political leaders will be available for media interviews. CONTACT: Ivan Cevallos 626-374-6819 ivan@ethosagency.com Page 2 of 2