6. What is your favorite movie?
What is your favorite genre of music?
Melody „beyata7ada el malal‟ f3lan – do you agree?
Who is your role model?
“No woman, no cry” – what do you think?
Consumer
Segmentation Positioning
Behavior
11. Behaviorist often called “usage”
Focuses on the feeling of people or the usage of the
target towards the product/service
80/20 rule (80% sales are to 20% of your customers)
Consumer
Segmentation Positioning
Behavior
12. Focuses on who purchases the product.
It is an operational technique to measure structure.
Consumer
Segmentation Positioning
Behavior
13. Focuses on who purchases the product.
It is an operational technique to measure
structure.
Consumer
Segmentation Positioning
Behavior
26. Definition
A marketing strategy to influence how the market segment
perceives the good or service offered in comparison to the
competitor.
It is creating a brand personality and evokes a certain
image.
Consumer
Segmentation Positioning
Behavior
27. High Speed
Low Quality High Quality
Low Speed
Consumer
Segmentation Positioning
Behavior
28. MULTIPLE CHOICE QUESTION
What is the difference between a „customer‟ and a
„consumer‟?
A consumer buys the product while the customers use it.
A customer buys the product while the consumers use it.
A customer is a consumer, they‟re just different terms.
A customer and consumer may purchase the product but only the
consumer uses it.
A customer and consumer may purchase the product but only the
customer uses it.
Consumer
Segmentation Positioning
Behavior
29. A customer and consumer may purchase the
product but only the consumer uses it.
Consumer
Segmentation Positioning
Behavior
30. Need Recognition
Information Search
Evaluation of Alternatives
Purchase
Post Purchase
Consumption & Divestment
Consumer
Segmentation Positioning
Behavior