1. What Early-Stage Device Medical Firms Need to Succeed? Lawton Robert Burns, Ph.D., MBA The James Joo-Jin Kim Professor Director – Wharton Center for Health Management & Economics Department of Health Care Management The Wharton School University of Pennsylvania 215-898-3711 [email_address] Presentation to Medical Technology Innovation London (Ontario) – June 2011

6. New Case from Stanford GSB

7. Physicians play crucial roles in several aspects of medical device innovation “ Physicians when they are really involved in this (medical device innovation) process are involved all the way through the end. - Tim Fischell interview “ Physician involvement is a necessary part of maturing the technology so that it can be applicable to patients” – Peter Fitzgerald, SU, Sep 2005 “ The industry cannot do anything without physicians and physicians could do very, very little without industry” – Tom Fogarty interview (Wharton) Key stages of medical device innovation involving physicians