The World Urban Campaign aims to promote sustainable urban development. It will unite various networks and organizations around best practices, tools, and policies. The campaign will measure progress and connect different audiences including governments, NGOs, and the private sector. A key initiative is the "100 Cities" project which will document "Living Practices" through stories from various actors in cities around the world to facilitate sharing and learning about making cities more livable and sustainable.

1. The World Urban Campaign
Better City Better Life

2. Context
Today, half the world’s population live in cities. By 2030 this figure will rise to 70%.
Most cities will find it difficult to adapt to this pace of urban growth.
Some 2 billion people are likely to reside in substandard housing and slums. Many will lack
access to clean water, sanitation, education, health and decent and productive work.
Cities already consume 70% of total energy output, generate 80% of all waste and contribute
to over 60% of GHG emissions.
At the same time they are the primary victims of climate change.
How we plan, build and manage our cities today, will determine the outcome of our efforts
to achieve more sustainable and harmonious development tomorrow.
2- The World Urban Campaign: Better City Better Life

3. Mission Statement
“To promote and reinforce the attitudes, actions and policies that
will enable governments and civil society to create and maintain,
sustainable urban conditions”
Outcome of the 2nd Steering Committee meeting of the World Urban Campaign, Paris, December 2009
3- The World Urban Campaign: Better City Better Life

4. Campaign Goals
UNITE
Best Practices
CONNECT ENABLE Good Policies
Tools & Methods
MEASURE
4- The World Urban Campaign: Better City Better Life

5. Campaign Audience
Government
Local
Media
Authorities
Professional
Public Associations
NGOs/CBOs City
Networks &
Associations
Training,
Research & Youth &
Education Women
Private
IFIs & Banks
Sector
International
Organisations
5- The World Urban Campaign: Better City Better Life

6. Campaign Framework
A Green City
Build
environmentally
sound and
A Resilient carbon efficient
cities A Planned
City
Prepare cities for City
change, managing Plan the city of
adversity, resilience, tomorrow for
and take action to
reduce disaster risks sustainable
decision making
processes
Sustainable
Urban
Development
An Inclusive
City
A Safe and Build socially
Healthy City inclusive, accessible,
Make cities safer pro-poor, equitable
and gender sensitive
and healthier cities
A Productive
City
Make cities more
efficient and
better places to
ensure decent
work
6- The World Urban Campaign: Better City Better Life

7. Network of Networks
“An address for everyone” “1000 Cities:1000 Lives”
ITU: “Smart Cities”
“Resilient Cities” ILO Decent Work
NGO Urban Campaign
“Bridging the
Urban Divide”
The Campaign will serve as the umbrella structure for a network of networks and
link up with other global campaigns and commissions
7- The World Urban Campaign: Better City Better Life

8. The “100 Cities” Initiative
8- The World Urban Campaign: Better City Better Life

9. The “100 Cities” Initiative
Mission:
To test on how best to appeal to and mobilize people, communities, municipal
officials, service providers and the political leadership of any city
A pilot initiative to test and develop a
global learning, sharing and
networking platform in support of a
sustainable urbanisation
Cities are complex organisms with no
single entity representing the whole
picture. 100C reaches a broad cross-
section of actors and constituencies
that shape the politics and policies of a
city
9- The World Urban Campaign: Better City Better Life

10. The “100 Cities” Initiative
Concept:
To encourage different actors to tell their stories on how they are
making a more liveable and sustainable city.
The Initiative is centered around the “Living Practices” concept:
a forward looking approach to city experiences and challenges.
“Living Practices” provide dynamic learning opportunities, around
the principles of sharing & learning through partnership
The processes and outcomes of “Living Practices” will be
documented, reported and measured over the time, making full use
of new media to encourage the actors submit their stories.
The initial test phase will be presented at the World Urban Forum in Naples,
September 2012 after which the platform will be open to broader participation
10- The World Urban Campaign: Better City Better Life

11. The “100 Cities” Initiative
Main features of “Living Practices”
• Looks at current and future challenges
• Involves community actors in sharing and learning
• Focuses on problem-solving
• Uses story telling to facilitate updates from multiple actors using
multiple media
• Employs tools and metrics for benchmarking and monitoring
• Applies a reward/recognition system
• Solicits the support of “local champions” to extract lessons
11- The World Urban Campaign: Better City Better Life

12. The “100 Cities” Initiative
Example of a Living Practice
The Medellin Toy and Game Libraries
looked The Author
Mombasa, Libraries on the beach
Toy friends for the poor, Calcutta
Mobile Libraries: a new approach to nomadic tribes in Kenya
Champions review
See Other Actors: Mayor, ToysrUs
12- The World Urban Campaign: Better City Better Life