"Speaking Out” is Iconsulthotels CEO Martin Kubler’s monthly column about all things travel & leisure in Travel & Tourism News Middle East, the longest established travel trade publication in the Middle East. In April 2014, Martin talked about social & digital media storytelling. Find out more at http://www.ttnworldwide.com/Article/14833/ or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9