Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
•Télécharger en tant que PPTX, PDF•
0 j'aime•732 vues
On May 3, 2012, iCrossing thought leaders explained in detail tips for using the new Facebook to build a closer relationship with your audiences by being visible, useful, usable, desirable, and engaging. Additionally, we discussed how Facebook has evolved into a full-scale, social marketing platform with a great focus on expression, reach, and response. THIS VERSION CONTAINS THE AUDIO FROM THE WEBINAR.
Recommandé
Contenu connexe
En vedette
En vedette (20)
Similaire à Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
Similaire à Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio) (20)
Plus de iCrossing
Plus de iCrossing (20)
Dernier
Dernier (20)
Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
- 1. A New Facebook Has Launched for Business An iCrossing Webinar May 3, 2012 | 2:00pm Eastern
- 2. With you today Ashmi Elizabeth Dang Engagement Planner, iCrossing Doug Platts Senior Director, Natural Search, iCrossing Nirmal Nijjar Senior Media Manager, iCrossing 2
- 3. Facebook Pages: Mission Control for Your Brand on Facebook 3
- 4. EXPRESSION, REACH, AND RESPONSE 4
- 5. ABOVE THE FOLD 1 2 3 5
- 6. EXPRESS IDENTITY WITH BRANDING 1 2 3 4 6
- 7. WHO GOT IT RIGHT 7
- 8. PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS 8
- 9. OFFERS 9
- 10. MANAGEMENT TOOLS 10
- 11. Paid Media and Marketing 11
- 12. REACH GENERATOR PLACES POSTS AS PREMIUM ADS 12
- 13. GUARANTEED TO REACH 75% OF MONTHLY FANS 13
- 14. POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY 14
- 15. The Implications to Search 15
- 16. INCREASED BREADTH & DEPTH OF BRAND 16
- 17. RECENCY IS THE NEW RELEVANCY 17
- 18. SOCIALLY RELEVANT SEARCH RESULTS 18
- 19. IDENTIFY INFLUENCERS FOR YOUR BRAND 19
- 20. A NEW KID ON THE BLOCK? 20
- 21. THE NEWS FEED REMAINS THE PRIORITY 21
- 22. Q&A To find out how you can further build your connected brand, contact us: FindOut@icrossing.com Download your copy of The CMO’s Guide to the New Facebook on our website: www.icrossing.com 22
- 23. Thank you A copy of this presentation and audio recording will be available at www.slideshare.net/icrossing within three business days. Ashmi Elizabeth Dang Ashmi.Dang@icrossing.com Stay connected with iCrossing Find out more at www.icrossing.com Doug Platts Call us toll-free at 866.620.3780 Doug.Platts@icrossing.com Become a fan at facebook.com/icrossing Follow us on twitter @icrossing Nirmal Nijjar Nirmal.Nijjar@icrossing.com 23