The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success? To answer that question, Gary Stein, iCrossing’s SVP, Strategy & Planning sparked a lively discussion about what changes are on the horizon for digital marketing, and several ways brands can prepare for those changes in 2014. This webinar touched upon the insights from a newly published point of view, Three Digital Marketing Trends Marketers Can’t Ignore in 2014. http://www.icrossing.com/three-digital-marketing-trends-marketers-cannot-ignore-in-2014 Please check back soon for the audio recording.

1. 3
Wednesday, January 22, 2014
digital
marketing trends
you can’t ignore

2. wrong question
wait...what? who bought what?
it supposed to do what again?
Wednesday, January 22, 2014

3. right question
how does [this] help me
achieve my goals?
Wednesday, January 22, 2014

4. a philosophy called
instrumentality
Wednesday, January 22, 2014

5. how is any new technology an
instrument
that helps me achieve my goals?
Wednesday, January 22, 2014

6. magic
content
Wednesday, January 22, 2014
connected
entertainment
insane
convenience

7. the smart use of passive data
- predictive information
- an amazing opportunity for ads
-
magic
content
Wednesday, January 22, 2014

8. magic
content
Wednesday, January 22, 2014

9. magic
content
Wednesday, January 22, 2014

10. magic
content
Wednesday, January 22, 2014
How to not ignore this
- find your moments
- discover if your moments are
addressable via mobile (or other
channels)

11. TV manufacturers are ready to
get the TVs connected
- No more boxes and boxes
- Apps for TV?
-
connected
entertainment
Wednesday, January 22, 2014

12. connected
entertainment
Wednesday, January 22, 2014

13. How to not ignore this
- invest in rich content
- focus on programming experts
- discover the app opportunity
connected
entertainment
Wednesday, January 22, 2014

14. the over-investing in customer
service to achieve a
breakthrough experience
- may not be sustainable...
- ...creating the opportunity
-
insane
convenience
Wednesday, January 22, 2014

15. insane
convenience
Wednesday, January 22, 2014

16. insane
convenience
Wednesday, January 22, 2014
How to not ignore this
- what are the ways that you
can make your experience way,
way better?
- if you over-invest, where are
you getting the return?

17. magic
content
Wednesday, January 22, 2014
connected
entertainment
insane
convenience

18. thanks
gary stein | svp. strategy | @garyst3in
Wednesday, January 22, 2014