This document provides a brief history of marketing from cave drawings 10,000 BC to the present day and potential future developments. It traces the evolution of marketing techniques from early forms like cave drawings and stone tablets to modern digital marketing methods including social media, mobile apps, location-based services and augmented reality. The document predicts future trends in areas like connected homes and devices, curated personalized content, retail hacks, gamification, and virtual shopping experiences.
1. WHAT’S NEXT?
A Brief History Of The Future Of Marketing
by Brian Haven
VP of Strategy & Planning
iCrossing
IMAGE SOURCE: http://havegonedc.blogspot.com/2011/02/too-cheap-to-dream-big.html & Disney
2. Looking back, for a moment.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/9/future-new-york-the-city-of-skyscrapers-1925.html
14. DAWN OF THE INDUSTRIAL REVOLUTION
Internal Combustion
Steam Power
Engine
Railroads Electrical Power
COUPONS
PR
TELEGRAPH / TELEPHONE
BOOKS / MAGAZINES
First Newspaper Ad
NEWSPAPERS
BAZAAR / MARKETPLACE
BILLBOARDS
1836 1850s 1864 1867 1888
15. WAR PROPAGANDA
DOOR-TO-DOOR SALES
COUPONS
TUPPERWARE PARTIES
PR
YELLOW PAGES
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
CLASSIFIED ADS
BILLBOARDS
CONSUMER GOODS & PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
20th 1920s 1940s 1950s
CENTURY
16. GOLDEN AGE OF ADVERTISING
SWEEPSTAKES DATABASE MARKETING
DOOR-TO-DOOR SALES DIRECT MAIL
GUERILLA MARKETING
COUPONS PERSONAL COMPUTERS
TUPPERWARE PARTIES CABLE TV
PR HOME SHOPPING CHANNELS
YELLOW PAGES ELECTRONIC BBS
TELEPHONE EMAIL
TELEMARKETING COMPUTER SPAM
BOOKS / MAGAZINES
NEWSPAPERS SWEEPSTAKES
DOOR-TO-DOOR SALES
CLASSIFIED ADS COUPONS
“TUPPERWARE PARTY” / MULTI-LEVEL MARKETING
PR
YELLOW PAGES
BILLBOARDS TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
PRODUCT PACKAGING NEWSPAPERS
CLASSIFIED ADS
PRODUCT PLACEMENT BILLBOARDS
PRODUCT PACKAGING
RADIO ADS PRODUCT PLACEMENT
RADIO ADS
TV ADS TV ADS
1960s 1970s 1980s
17. DOTCOM BOOM
DATABASE MARKETING WWW / WEB SITES
SEARCH ENGINES
DIRECT MAIL CRM
GUERILLA MARKETING ECOMMERCE
COMPARISON SHOPPING
PERSONAL COMPUTERS ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
CABLE TV WEB DISPLAY ADVERTISING
HOME SHOPPING CHANNELS TIVO
LONG TAIL / NICHE
ELECTRONIC BBS DATABASE MARKETING
DIRECT MAIL
EMAIL GUERILLA MARKETING
PERSONAL COMPUTERS
COMPUTER SPAM CABLE TV
HOME SHOPPING CHANNELS
ELECTRONIC BBS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
DOOR-TO-DOOR SALES
COUPONS
MULTI-LEVEL MARKETING
PR
YELLOW PAGES
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
CLASSIFIED ADS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
1990s
18. DOTCOM BUST SOCIALIZATION OF THE WEB
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
“Irrational Exuberance”
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
BLOGS
DATABASE MARKETING
SEARCH MARKETING
DIRECT MAIL
PODCASTING
GUERILLA MARKETING
ONLINE VIDEO
PERSONAL COMPUTERS
VIDEO GAMES (WEB)
CABLE TV
HOME SHOPPING CHANNELS MOBILE PHONES (POPULARIZED)
CROWDSOURCING
ELECTRONIC BBS
SOCIAL NETWORKS
EMAIL
WIKIS
COMPUTER SPAM
TWITTER
SWEEPSTAKES
DOOR-TO-DOOR SALES WWW / WEB SITES
SEARCH ENGINES
CRM
COUPONS ECOMMERCE
COMPARISON SHOPPING
MULTI-LEVEL MARKETING ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
PR TIVO
LONG TAIL / NICHE
YELLOW PAGES DATABASE MARKETING
DIRECT MAIL
TELEPHONE GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
TELEMARKETING HOME SHOPPING CHANNELS
ELECTRONIC BBS
BOOKS / MAGAZINES EMAIL
COMPUTER SPAM
SWEEPSTAKES
NEWSPAPERS DOOR-TO-DOOR SALES
COUPONS
CLASSIFIED ADS MULTI-LEVEL MARKETING
PUBLIC RELATIONS
BILLBOARDS YELLOW PAGES
TELEPHONE
TELEMARKETING
PRODUCT PACKAGING BOOKS / MAGAZINES
NEWSPAPERS
PRODUCT PLACEMENT CLASSIFIED ADS
BILLBOARDS
PRODUCT PACKAGING
RADIO ADS PRODUCT PLACEMENT
RADIO ADS
TV ADS TV ADS
2000s
19. LOCATION AWARENESS, MOBILITY, RETAIL HACKING
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
BLOGS LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
SEARCH MARKETING FOURSQUARE / GOWALLA / LOOPT
YELP
OPEN TABLE
PODCASTING QUORA
VIRTUAL SHOW & TELL
ONLINE VIDEO VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
VIDEO GAMES (WEB) NEAR-FIELD COMMUNICATIONS
THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
MOBILE PHONES (POPULARIZED)
CROWDSOURCING BLOGS
SEARCH MARKETING
PODCASTING
SOCIAL NETWORKS ONLINE VIDEO
VIDEO GAMES (WEB)
WIKIS MOBILE PHONES
CROWDSOURCING
TWITTER SOCIAL NETWORKS
WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
2008 2010
20. THE EPOCH OF BIEBER
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
FOURSQUARE / GOWALLA / LOOPT
YELP
OPEN TABLE
QUORA
VIRTUAL SHOW & TELL
VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
NEAR-FIELD COMMUNICATIONS
GREAT
THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
BLOGS
SEARCH MARKETING
PODCASTING
PUBLICIST BIEBERTUBE
ONLINE VIDEO
VIDEO GAMES (WEB)
WARS
MOBILE PHONES
CROWDSOURCING
SOCIAL NETWORKS
WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
2011 2012 December 21, 2012
21. THE EPOCH OF BIEBER
BIERBERTUBE
SOYLENT GREEN
2022 2036 8047
22. While flying cars and jet packs still
elude us, many other promises of the
web are beginning to come true.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/6/18/going-to-the-opera-in-the-year-2000-1882.html
23. CONNECTED HOME
We’re at the precipice of a digital
Cambrian Explosion.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/5/2/jean-marc-cotes-visions-of-the-year-2000-1899.html
24. DIGITAL TV / LIVINGROOM
IMAGE SOURCE: http://nationaltvads.com/Family_watching_TV_58.jpg
36. LOCALIZATION
Make the experience relevant
to me, please... online and off.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/10/french-prints-show-the-year-2000-1910.html
39. LOCAL ‘FEEL’
IMAGE SOURCE: http://1.bp.blogspot.com/_IPYGwEA2QzA/TMbrDn8fUsI/AAAAAAAAIlw/91JyXreHUYg/s1600/Ace+Hotel+NY+%2826%29.jpg
40. RETAIL HACKING
Oh, did we mention that we’re in
charge now?
IMAGE SOURCE: http://www.paleofuture.com/blog/2009/6/16/manufactured-working-robots-1980s.html
49. VIRTUAL SHOPPING
It’s show and tell time...
minus eating paste.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/2/24/another-frigidaire-space-age-advance-1966.html
55. THIRD PARTY EXPERIENCE LAYER
Your experience will be co-opted.
IMAGE SOURCE: http://www.jeffwidmer.com/crossroads/index.php/2010/06/all-things-video/
61. Brands are people, too.
And nobody is safe...
IMAGE SOURCE: http://elane.stanford.edu/images/exhibits/tobacco/pallmall/santaseriesguardagainstthroatscratchL.jpg
66. We don’t have all the answers,
but we’re excited to start exploring
the possibilities, and the connections.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/14/electronic-home-library-1959.html
67. THE EPOCH OF BIEBER
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
FOURSQUARE / GOWALLA / LOOPT
YELP
OPEN TABLE
QUORA
VIRTUAL SHOW & TELL
VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
NEAR-FIELD COMMUNICATIONS
GREAT
THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
BLOGS
SEARCH MARKETING
PODCASTING
PUBLICIST BIEBERTUBE
ONLINE VIDEO
VIDEO GAMES (WEB)
WARS
MOBILE PHONES
CROWDSOURCING
SOCIAL NETWORKS
WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
2011 2012 December 21, 2012
68. THANK YOU
Questions?
Brian Haven
brian.haven@icrossing.com
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/15/disneyland-jetpack-1966.html