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'Cloud' Tools and Websites
for Collaboration & Communication

               Paul Webster (Twitter : @watfordgap)


                                14th February 2013
Collaboration and Communications tools
•   What is the 'Cloud'
•   Not about 'Big 4' social networks, but other tools and
    websites for productivity & collaboration
•   Use these to be social & share – gives more time for you to
    do 'work'
•   Build conversations with
     – Supporters
     – Networks
Try some out today
And the best bit they are FREE!
What is 'The Cloud'
Rather than installing software on your computer, a
'host' runs the software and services are accessed via                                  a
browser over fast reliable internet connections.

Often Free & simple as web-based email (like Hotmail or gMail), internet
banking, Google Docs or sites like Facebook, Doodle or Eventbrite.

Advantages                            Considerations
Sharing over dispersed network        Speed & availability of connection
Reduced capital & server costs        Security & Data Protection
Remote & flexible working             Migration costs
Host manages latest upgrades          A new way to work
Data regularly & securely backed up ICT systems can't 'be seen'
Someone else 'can worry about ICT'    No control in changes to websites
Software and File Storage is rented
Mobile devices maximise access possibilities
                                             http://www.commoncraft.com/video/cloud-computing
Types of services in the cloud
There are many services that can be accessed 'in the cloud' - which is
often used as just a marketing term. (See Off-site, Remote, As A Service)

    Data backup tools              Rackspace
    Mail & News reader feeds       Google Mail & Google Reader
    File storage & sharing sites   Dropbox
    Office suites                  Google Drive, Microsoft 365, Docs.com
    Productivity services/tools    Doodle, Scribd, Slideshare
    Learning in the cloud          My Learning Pool, KnowHow NonProfit
    Web hosting                    123.reg, Daily.com
    Telephones                     Virtual call centres & telephone systems
    Video & Audio conference       Skype, ooVoo, GoTo Meeting



 http://www.commoncraft.com/video/cloud-computing
Grumbles & Frustrations?
Keep supporters informed
Joint working on documents
Shared calendar (internal & external)




Planning of Meetings
Event Administration
All have Costs & take Time
The Answer?
Knowing your Message and Audience
Selecting appropriate Social Media websites to use
Try out Cost and Time saving websites
Streamline work
And
Improve communication

Do Better Things ….
….Do Things Better
Supporting Groups                            OASIS was developed by @JohnSheridan
                                             John.Sheridan@SocialMedia404.com




• Know your objectives and what you want to say
      • How can we support your work better

• Research where your audience are – do you know?
      • Survey and find out, work in spaces where your target audience are

• Plan how to use the tools – have a strategy
      • Run an event?, e-bulletin update? Do ‘as well as’ what you do

• Choose tool to match audience and implement
      • Look at what other organisations have done, what works elsewhere?

• Sustain the conversation and say thank you
      • Encourage people to return, keep it new, links from websites
Finding the right tool for the task




http://nptechuk.wordpress.com/sms-links/
               From Flickr – Claire Sutton and justinbaeder
The best website for the job
• Choose the way to convey message.
   – Audio → Images → Video
   – See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
   – Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
   – Finding out → Letting people know → Running events
   – See Survey Monkey, MailChimp, Eventbrite


Can be a simple choice      - Sharing a policy document between trustees
Can be a strategic choice   - Moving all docs to cloud and eliminating file server
Group Communications
Skype – www.skype.com




                        What it is
                        - voice & video calls over internet
                        - text chat
                        - distance meetings
                        - reduces travel
                        - one to one only on free version
                        - owned by Microsoft
Group
                                             Communications
                                             Skype

Free Version
- Your Skyple Account and software updates
- One to one video and voice calls to anyone else on Skype
- Instant messaging and file sharing

Paid Version – £2.99/month introductory fee, normally £5.99/month
- Calls to mobiles and landlines
- SMS text messages
- Group video chat for up to 10 people
- Group screen sharing

Other ones to look at
- ooVoo, Google Hangouts
Running Events
                                Eventbrite




What it is
- online event management
- free if event is free
- booking, maps, tickets incl
- attendee books online
- send email reminders
- link with Mailchimp
- badges & check in lists
Feedback on how it has benefited Northampton Volunteer Centre

-   'Probably had the most revolutionary impact on our charity'

-   booking process was – Telephone / Post, Two spreadsheets,
    Manual e-mails & confirmations, Word documents, Cheque payments...

-   attendance e-mails, reminders, payments are automatic

-   'one click' to print badges and sign-in sheets – online check-in too!

-   link into Mailchimp to contact groups of contacts

-   much more professional - 'A breath of fresh air to the organisation & no
    lost bookings!'
Feedback from Voluntary Action Leicestershire

Support engagement of PVI providers into children's care strategies

-   Will have provided 70 training sessions for up to 1800 workers

-   Saved so much time, particularly sending automatic confirmations &
    built-in map of location reducing trivial enquiries

-   Event capacity handled by system – attendee told immediately

-   70 sessions - replication of events is a real time saver!

-   Customise questions asked of attendees, so tailor event format
Running Events
                                              Eventbrite



Free Version
- Unlimited events, Unlimited attendees
- Invite and manage attendee bookings
- Download attendee details and print reports
- Print badges and sign-in sheets
- Offline attendee ticket wallet & phone app to sign-in attendees

Paid for Version – No monthly fee
- 2.0% of price + £0.65 per ticket (e.g. £30 event would cost £31.25)
- All versions have all features

Other ones to look at
- Meetup, Brown Paper Tickets, Amiando
Dispersed Collaboration
                                            Yammer
                                            Private discussion network




What it is
- a closed internal network for teams
- community for dispersed workers
- chat, send open and direct messages
- store & share documents
- follow groups, people and files
- discussion thread notifications online,
by email, phone app or text
Dispersed Collaboration
                                       Yammer
                                       Private discussion network

Free Version
- Unlimited size secure, free network for an organisation or team
- Discussions, Polls, Groups, Teams, File sharing,
- Desktop tool and Smart phone app
- Fully customisable notifications by device and frequency
- Full control over network and group membership

Paid for Version – From £2.00 per user per month
- Custom branding
- Tools for bulk user management
- Enterprise control over keyword blocking and stats downloads
- Enhanced support via telephone and email

Other ones to look at
- Ning, Facebook Groups, Google+ Communities
Collaboration
Google Tools (Drive)
www.google.co.uk
(was Google Docs)
You need a (free)
Google account
                       What it is
                       - Google Drive (My Drive offline)
                       - Collaborative document sharing
                       - Online version of Office Software
                       - Documents, Spreadsheets, Forms
                       - Also Presentations & Drawings
                       - Need a (free) Google account
                       - File level control for access / update
                       - Have to be connected to Internet

                       Maybe consider Yammer or Dropbox
Collaboration
                                                 Google Tools (Drive)




What it does
- Upload files and share, gather by Forms
- Revisions & rollback changes
- Simultaneous live updating & chat together
- Secure 'cloud' backup
- Doesn't have all features of Office Software
- Download .doc / .pdf to Format, Share, Print
- Calendar to see colleague availability
Step-by-step
                                                      How to use and share
                                                      Google Calenders
What it does …
- you can create a calendar for your organisation or project
- view calendars by agenda, day, week or month
- see public & other people's calendars by yours – event / calendar colours
- share calendar, allow some people to change events or manage sharing
- create events, select duration, add attachments for participants to share
- invite others to your events by email address and Find Time feature
- from settings, can embed in a website as a publicly viewable calendar
- set-up repeating events and create flexible reminders before event
Collaboration
Google Tools
Not Just Document Sharing (Google Drive)
- Browser (Chrome)
- Mail (Very popular and versatile on-line e-mail system)
- Reader (Keep up to date with RSS newsfeeds you subscribe to)
- Maps and Streetview (Find an organisation and see the building)
- Places (Enhanced search result listing & map integration)
- Alerts (Instant e-mail notifications when search term mentioned)
- Custom Search (Embeddable search for your site or selected range)
- Wallet (Secure money transactions)
- Adwords (Advertising and keyword promotion)
- Sites (Build simple webpages)
- Play (Google App store for Andriod phones)
- Plus (Social network, share content in 'Circles' & video 'Hangouts')

Even
- Hardware (Chromebook)
- Augmented Reality (Glass)
..even just to be noticed by a wider
                    audience - get your organisation
                    listed with 'Google Place' page




- Verified                         e.g. Voluntary
- Add Photos                       Action Rotherham
- List Offers                      Derwentside
- Streetview Maps                  CVS & VB here
- Show Ratings
- Comments
Collaboration
                                            Google Tools

Feedback on how it has benefited Community Lincs TLI Group

- easy to collaborate with dispersed team

-   documents are always there

-   used Forms as part of an ideas gathering exercise

-   always got latest version, not 'on other computer'

-   'Places' – makes our organisation stand out

-   'Calendar' – can see mine/colleagues availability when I'm
    planning meetings out of the office – even on my phone
Finding Out
Survey Monkey
www.surveymonkey.com




                       What it is
                       - online survey website
                       - drag and drop questions
                       - simple tick-box or grids
                       - multi-users
Finding Out
                             Survey Monkey




What it does
- generate graphs
- download spreadsheets
- event feedback forms
- logic based on responses
Finding Out
                                              Survey Monkey


Free Version
- Unlimited surveys
- 10 questions per survey on 15 question types
- 20 survey templates with Progress bar & Page numbering
- 100 responses per survey
- Collect via weblink, email, Facebook or embed

Paid for Version - £24 per month
- No limit to surveys, questions, limit to 1000 responses
- Download survey responses
- Cross-tabulate responses from multiple questions

Other ones to look at
- Snap Surveys, Zoomerang, Lime Survey
Finding Out
                                    Survey Monkey


Feedback on how it has been of benefit to organisations

- finding out more about what members needs are

- as a post-event feedback system

- useful graphs for presentations & funding bids

- timesaving vs annual paper based survey

- also see www.polleverywhere.com
Collaboration
Doodle
www.doodle.com




What it is
- easy meeting scheduling
     also
- simple choice selecting

- no more round robin emails
- everyone can see latest view
- pick dates, invite people,
choose the most popular
- set options, invite people,
choose the winner
Easy meeting scheduling
                                                      and choice selection




What it is
- removes 'round robin' emails
- everyone can see latest view
- Reply 'Yes', 'No' and 'If Need be'
- unlimited dates & participants (can set own cap)
- share URL with potential attendees or closed list
- share poll on Facebook & Twitter
- create free account to manage options & polls
- hide responses so only creator sees
- responders can leave comments about choices
Collaboration
                                      Doodle – www.doodle.com
Free Version
- Registration not even required to participate
- Free sign-up to manage invitations
- 'Meet Me' page to publish availability and your time can be booked

Paid for Versions
- Themes, No adverts, Mobile, Calendar integration (€29 per year)
- Also Branding, More Efficiency, Own URL , 20 people (€359 per yr)

Others to look at
- Google Calendar

Feedback on how it has benefited the ITEM3 network
-   completely eliminated the wasted time of juggling meeting dates
-   everyone knows each others availability & who is attending
-   straightforward online system to select event catering options
Letting People Know
                                     MailChimp




What it is
- mailing list management
- e-bulletin design
- engagement stats
- segmented subscribers
- emails sent smoothly avoid spam
- handles bounces automatically
- easy import from Excel
- integration with social networks
Letting People Know
                                               MailChimp
Feedback on how it has benefited Lincolnshire CVS

-   'helps create consistent, attractive, professional newsletters',
    template based design of campaigns & newsletters for re-use

-   eliminates manual emails with multiple attachments that had
    to be sent in batches to avoid jamming Outlook mail servers

-   build & import lists of groups and segment by town / interest

-   sign-up forms on website – people now 'come to us'

-   understand readers by tracking sent, bounced, opened, clicks

-   social media integration, Twitter, FB, QR – measure reach
Letting People Know
                                               MailChimp


Free Version
- 2000 subscribers and 12000 emails per month
- Templates and Template Images including Merge Tags
- Unlimited Groups and Segments
- Offline and phone tools for stats and to collect new subscribers

Paid for Version - £9.22 (1000), £18.45 (2500) per month (and larger)
- Delivery Doctor and Inbox Inspector
- No limit to emails (price bands for subscribers)
- Enhanced targeting through subscribers social networks
- Personalised Auto-responder when new people join list

Other ones to look at
- TinyLetter, ConstantContact, DotMailer, Mailblaster
Also...
(Almost) whatever task you want to do there will be a website or service
to assist you ...

   Listening to opinions and views


   Team file sharing


   QR Codes linking to website
   from smartphone


   Jing, Google+, Branch, Audioboo, ipadio, ifttt …
   … maybe best left for the surgery sessions later!
What's next in the Cloud?
Bite-sized    Consumption of learning & information

Mobile        Tablets & Phones is only growing

Visual        Image & Video based content dominate

Virtual       Google Glass – Augmented & Immersive

Smart NFC     Near Field Communication payments

But we should always ask, How is this relevant to the
sector and how will it help work with communities
Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor. Google Analytics, Facebook Insights &
Wordpress page visits, combine in Sparkwi.se
- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com
- Visualize. Infographics on Visual.y, My Social Strand
BUT …. real success is not just about the numbers
- Tell stories of real people and real changes
- Find out how people heard about you
- Build relationships & success by joining in conversations
- Social media presence an reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Say Thank You!
Any Questions?


 Websites we've covered

 Unanswered Questions

 Things you'd like
     to be able to do?

 Other websites

 Anything else ….
    (Technology related!)

Guides and Links - http://nptechuk.wordpress.com/sms-links/
Thank You



  Paul Webster (Twitter : @watfordgap)


            paulwebster43@gmail.com

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Derbyshire 3D Network On Line Tools Workshop

  • 1. 'Cloud' Tools and Websites for Collaboration & Communication Paul Webster (Twitter : @watfordgap) 14th February 2013
  • 2. Collaboration and Communications tools • What is the 'Cloud' • Not about 'Big 4' social networks, but other tools and websites for productivity & collaboration • Use these to be social & share – gives more time for you to do 'work' • Build conversations with – Supporters – Networks Try some out today And the best bit they are FREE!
  • 3. What is 'The Cloud' Rather than installing software on your computer, a 'host' runs the software and services are accessed via a browser over fast reliable internet connections. Often Free & simple as web-based email (like Hotmail or gMail), internet banking, Google Docs or sites like Facebook, Doodle or Eventbrite. Advantages Considerations Sharing over dispersed network Speed & availability of connection Reduced capital & server costs Security & Data Protection Remote & flexible working Migration costs Host manages latest upgrades A new way to work Data regularly & securely backed up ICT systems can't 'be seen' Someone else 'can worry about ICT' No control in changes to websites Software and File Storage is rented Mobile devices maximise access possibilities http://www.commoncraft.com/video/cloud-computing
  • 4. Types of services in the cloud There are many services that can be accessed 'in the cloud' - which is often used as just a marketing term. (See Off-site, Remote, As A Service) Data backup tools Rackspace Mail & News reader feeds Google Mail & Google Reader File storage & sharing sites Dropbox Office suites Google Drive, Microsoft 365, Docs.com Productivity services/tools Doodle, Scribd, Slideshare Learning in the cloud My Learning Pool, KnowHow NonProfit Web hosting 123.reg, Daily.com Telephones Virtual call centres & telephone systems Video & Audio conference Skype, ooVoo, GoTo Meeting http://www.commoncraft.com/video/cloud-computing
  • 5. Grumbles & Frustrations? Keep supporters informed Joint working on documents Shared calendar (internal & external) Planning of Meetings Event Administration All have Costs & take Time
  • 6. The Answer? Knowing your Message and Audience Selecting appropriate Social Media websites to use Try out Cost and Time saving websites Streamline work And Improve communication Do Better Things …. ….Do Things Better
  • 7. Supporting Groups OASIS was developed by @JohnSheridan John.Sheridan@SocialMedia404.com • Know your objectives and what you want to say • How can we support your work better • Research where your audience are – do you know? • Survey and find out, work in spaces where your target audience are • Plan how to use the tools – have a strategy • Run an event?, e-bulletin update? Do ‘as well as’ what you do • Choose tool to match audience and implement • Look at what other organisations have done, what works elsewhere? • Sustain the conversation and say thank you • Encourage people to return, keep it new, links from websites
  • 8. Finding the right tool for the task http://nptechuk.wordpress.com/sms-links/ From Flickr – Claire Sutton and justinbaeder
  • 9. The best website for the job • Choose the way to convey message. – Audio → Images → Video – See Audioboo, Flickr, Pinterest, Bambuser, Youtube • Choose the context to engage with audience. – Blog → Facebook → Twitter • Choose a useful (FREE) tool/s to help streamline work – Finding out → Letting people know → Running events – See Survey Monkey, MailChimp, Eventbrite Can be a simple choice - Sharing a policy document between trustees Can be a strategic choice - Moving all docs to cloud and eliminating file server
  • 10. Group Communications Skype – www.skype.com What it is - voice & video calls over internet - text chat - distance meetings - reduces travel - one to one only on free version - owned by Microsoft
  • 11. Group Communications Skype Free Version - Your Skyple Account and software updates - One to one video and voice calls to anyone else on Skype - Instant messaging and file sharing Paid Version – £2.99/month introductory fee, normally £5.99/month - Calls to mobiles and landlines - SMS text messages - Group video chat for up to 10 people - Group screen sharing Other ones to look at - ooVoo, Google Hangouts
  • 12. Running Events Eventbrite What it is - online event management - free if event is free - booking, maps, tickets incl - attendee books online - send email reminders - link with Mailchimp - badges & check in lists
  • 13. Feedback on how it has benefited Northampton Volunteer Centre - 'Probably had the most revolutionary impact on our charity' - booking process was – Telephone / Post, Two spreadsheets, Manual e-mails & confirmations, Word documents, Cheque payments... - attendance e-mails, reminders, payments are automatic - 'one click' to print badges and sign-in sheets – online check-in too! - link into Mailchimp to contact groups of contacts - much more professional - 'A breath of fresh air to the organisation & no lost bookings!'
  • 14. Feedback from Voluntary Action Leicestershire Support engagement of PVI providers into children's care strategies - Will have provided 70 training sessions for up to 1800 workers - Saved so much time, particularly sending automatic confirmations & built-in map of location reducing trivial enquiries - Event capacity handled by system – attendee told immediately - 70 sessions - replication of events is a real time saver! - Customise questions asked of attendees, so tailor event format
  • 15. Running Events Eventbrite Free Version - Unlimited events, Unlimited attendees - Invite and manage attendee bookings - Download attendee details and print reports - Print badges and sign-in sheets - Offline attendee ticket wallet & phone app to sign-in attendees Paid for Version – No monthly fee - 2.0% of price + £0.65 per ticket (e.g. £30 event would cost £31.25) - All versions have all features Other ones to look at - Meetup, Brown Paper Tickets, Amiando
  • 16. Dispersed Collaboration Yammer Private discussion network What it is - a closed internal network for teams - community for dispersed workers - chat, send open and direct messages - store & share documents - follow groups, people and files - discussion thread notifications online, by email, phone app or text
  • 17. Dispersed Collaboration Yammer Private discussion network Free Version - Unlimited size secure, free network for an organisation or team - Discussions, Polls, Groups, Teams, File sharing, - Desktop tool and Smart phone app - Fully customisable notifications by device and frequency - Full control over network and group membership Paid for Version – From £2.00 per user per month - Custom branding - Tools for bulk user management - Enterprise control over keyword blocking and stats downloads - Enhanced support via telephone and email Other ones to look at - Ning, Facebook Groups, Google+ Communities
  • 18. Collaboration Google Tools (Drive) www.google.co.uk (was Google Docs) You need a (free) Google account What it is - Google Drive (My Drive offline) - Collaborative document sharing - Online version of Office Software - Documents, Spreadsheets, Forms - Also Presentations & Drawings - Need a (free) Google account - File level control for access / update - Have to be connected to Internet Maybe consider Yammer or Dropbox
  • 19. Collaboration Google Tools (Drive) What it does - Upload files and share, gather by Forms - Revisions & rollback changes - Simultaneous live updating & chat together - Secure 'cloud' backup - Doesn't have all features of Office Software - Download .doc / .pdf to Format, Share, Print - Calendar to see colleague availability
  • 20. Step-by-step How to use and share Google Calenders What it does … - you can create a calendar for your organisation or project - view calendars by agenda, day, week or month - see public & other people's calendars by yours – event / calendar colours - share calendar, allow some people to change events or manage sharing - create events, select duration, add attachments for participants to share - invite others to your events by email address and Find Time feature - from settings, can embed in a website as a publicly viewable calendar - set-up repeating events and create flexible reminders before event
  • 21. Collaboration Google Tools Not Just Document Sharing (Google Drive) - Browser (Chrome) - Mail (Very popular and versatile on-line e-mail system) - Reader (Keep up to date with RSS newsfeeds you subscribe to) - Maps and Streetview (Find an organisation and see the building) - Places (Enhanced search result listing & map integration) - Alerts (Instant e-mail notifications when search term mentioned) - Custom Search (Embeddable search for your site or selected range) - Wallet (Secure money transactions) - Adwords (Advertising and keyword promotion) - Sites (Build simple webpages) - Play (Google App store for Andriod phones) - Plus (Social network, share content in 'Circles' & video 'Hangouts') Even - Hardware (Chromebook) - Augmented Reality (Glass)
  • 22. ..even just to be noticed by a wider audience - get your organisation listed with 'Google Place' page - Verified e.g. Voluntary - Add Photos Action Rotherham - List Offers Derwentside - Streetview Maps CVS & VB here - Show Ratings - Comments
  • 23. Collaboration Google Tools Feedback on how it has benefited Community Lincs TLI Group - easy to collaborate with dispersed team - documents are always there - used Forms as part of an ideas gathering exercise - always got latest version, not 'on other computer' - 'Places' – makes our organisation stand out - 'Calendar' – can see mine/colleagues availability when I'm planning meetings out of the office – even on my phone
  • 24. Finding Out Survey Monkey www.surveymonkey.com What it is - online survey website - drag and drop questions - simple tick-box or grids - multi-users
  • 25. Finding Out Survey Monkey What it does - generate graphs - download spreadsheets - event feedback forms - logic based on responses
  • 26. Finding Out Survey Monkey Free Version - Unlimited surveys - 10 questions per survey on 15 question types - 20 survey templates with Progress bar & Page numbering - 100 responses per survey - Collect via weblink, email, Facebook or embed Paid for Version - £24 per month - No limit to surveys, questions, limit to 1000 responses - Download survey responses - Cross-tabulate responses from multiple questions Other ones to look at - Snap Surveys, Zoomerang, Lime Survey
  • 27. Finding Out Survey Monkey Feedback on how it has been of benefit to organisations - finding out more about what members needs are - as a post-event feedback system - useful graphs for presentations & funding bids - timesaving vs annual paper based survey - also see www.polleverywhere.com
  • 28. Collaboration Doodle www.doodle.com What it is - easy meeting scheduling also - simple choice selecting - no more round robin emails - everyone can see latest view - pick dates, invite people, choose the most popular - set options, invite people, choose the winner
  • 29. Easy meeting scheduling and choice selection What it is - removes 'round robin' emails - everyone can see latest view - Reply 'Yes', 'No' and 'If Need be' - unlimited dates & participants (can set own cap) - share URL with potential attendees or closed list - share poll on Facebook & Twitter - create free account to manage options & polls - hide responses so only creator sees - responders can leave comments about choices
  • 30. Collaboration Doodle – www.doodle.com Free Version - Registration not even required to participate - Free sign-up to manage invitations - 'Meet Me' page to publish availability and your time can be booked Paid for Versions - Themes, No adverts, Mobile, Calendar integration (€29 per year) - Also Branding, More Efficiency, Own URL , 20 people (€359 per yr) Others to look at - Google Calendar Feedback on how it has benefited the ITEM3 network - completely eliminated the wasted time of juggling meeting dates - everyone knows each others availability & who is attending - straightforward online system to select event catering options
  • 31. Letting People Know MailChimp What it is - mailing list management - e-bulletin design - engagement stats - segmented subscribers - emails sent smoothly avoid spam - handles bounces automatically - easy import from Excel - integration with social networks
  • 32. Letting People Know MailChimp Feedback on how it has benefited Lincolnshire CVS - 'helps create consistent, attractive, professional newsletters', template based design of campaigns & newsletters for re-use - eliminates manual emails with multiple attachments that had to be sent in batches to avoid jamming Outlook mail servers - build & import lists of groups and segment by town / interest - sign-up forms on website – people now 'come to us' - understand readers by tracking sent, bounced, opened, clicks - social media integration, Twitter, FB, QR – measure reach
  • 33. Letting People Know MailChimp Free Version - 2000 subscribers and 12000 emails per month - Templates and Template Images including Merge Tags - Unlimited Groups and Segments - Offline and phone tools for stats and to collect new subscribers Paid for Version - £9.22 (1000), £18.45 (2500) per month (and larger) - Delivery Doctor and Inbox Inspector - No limit to emails (price bands for subscribers) - Enhanced targeting through subscribers social networks - Personalised Auto-responder when new people join list Other ones to look at - TinyLetter, ConstantContact, DotMailer, Mailblaster
  • 34. Also... (Almost) whatever task you want to do there will be a website or service to assist you ... Listening to opinions and views Team file sharing QR Codes linking to website from smartphone Jing, Google+, Branch, Audioboo, ipadio, ifttt … … maybe best left for the surgery sessions later!
  • 35. What's next in the Cloud? Bite-sized Consumption of learning & information Mobile Tablets & Phones is only growing Visual Image & Video based content dominate Virtual Google Glass – Augmented & Immersive Smart NFC Near Field Communication payments But we should always ask, How is this relevant to the sector and how will it help work with communities
  • 36. Measuring Success - Check how many times links are clicked if using Bit.ly - Listen what's said about your organisation using Topsy - Monitor. Google Analytics, Facebook Insights & Wordpress page visits, combine in Sparkwi.se - Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com - Visualize. Infographics on Visual.y, My Social Strand BUT …. real success is not just about the numbers - Tell stories of real people and real changes - Find out how people heard about you - Build relationships & success by joining in conversations - Social media presence an reflection of your organisation - Engage press, funders, authorities with pictures and video - Say Thank You!
  • 37. Any Questions? Websites we've covered Unanswered Questions Things you'd like to be able to do? Other websites Anything else …. (Technology related!) Guides and Links - http://nptechuk.wordpress.com/sms-links/
  • 38. Thank You Paul Webster (Twitter : @watfordgap) paulwebster43@gmail.com

Notes de l'éditeur

  1. Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  2. Work through each of the voluntary sector problems relating to social media.
  3. Work through each of the voluntary sector problems relating to social media.
  4. Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.